6 E-commerce Marketing Tools-Every Marketer Must Have (2021)

by | Aug 12, 2021

Business illustrations by Storyset


Being an e-commerce marketer myself, I know for a fact that it is not a cakewalk to manage all the marketing responsibilities, alongside telling the world about your business. To make profits in the long-term, your first step is to let your potential customers know that you even exist. 

Mastering the art of telling others that you and/or your services are available for sale is what marketing your business is all about. The more individuals who are aware of your business and products, the more likely you are to sell to them. You might already have a plan in place for next year’s marketing.

But the real challenge begins when you have the customers. Just like every other human being, they have expectations. Handling all the tasks manually could be really tricky and time-consuming.

Therefore, you definitely need to ease up things and start using the tools that automate your whole marketing experience. 

But what are the most effective marketing tools? Well, we’ll look at the top five types of marketing tools that you must consider in 2021:

Social Media Management Tools: Hootsuite 

One of the strongest and most effective ways of marketing in today’s business world is social media marketing. Well, who isn’t on social media these days? Whether it’s your relatives or the CEO of a big firm, everyone has a digital presence in today’s world.

With over 3.7 billion active social media users, you definitely do not want to miss this opportunity to grab some profits, do you?

And obviously, social media is a pretty strong place to be. You can create an engaging online relationship with potential clients via social media. You can provide customers with relevant information about your products or services by developing content such as blogs.

To draw attention to a new product, you can make a post about it. You can post photographs related to your business and answer any comments or questions. The ultimate goal here is to raise awareness of your company and increase your profile.

But unfortunately, a lot of businesses are still going the manual way of posting on their social media handles. It is not only time-consuming but also reduces your productivity by a lot.

Hootsuite, a social media marketing tool, can help you schedule social media postings in advance, saving you time and effort. There are numerous other tools that can help you achieve the same thing. We suggest you do your complete research before you decide to invest in one.

Top Features

  • Create and schedule posts across various social media platforms all at once.
  • Monitor all of your social media channels.
  • Manage your postings and messages.
  • View forthcoming scheduled content.
  • Plan campaigns and communicates in real-time.
  • Create personalized reports that highlight the influence on your brand.
  • Measuring your performance across all of your social networks.


Product Information Management (PIM) tools: Apimio

Are you still using Excel Spreadsheets and manually collecting, organizing, and distributing your product information? If yes, then this is for you.

Maybe you’ve never heard of it, or perhaps you’ve heard of it as PIM. This digital solution enables you to collect, store, analyze, and distribute your product content in real-time across all platforms, marketplaces, and distribution channels where items are published. This is called Product content management.

These channels include Google Shopping, Amazon, eBay, and any other selling channel that you utilize. It has also become a valuable tool for creating and updating sales materials, like catalogs (online and offline), pricing lists, and so on. The possibilities may appear unreal, but it comes with a slew of perks and advantages for your marketing team. 

Apimio is one of the PIM tools that provide a digital solution for managing your product information. Now we know this is the Apimio blog, so it seems like we’re bragging. But I promise our tool walks that walk. Try it out yourself with our completely free version.


The platform allows you to manage, organize and distribute your products’ information to multiple platforms e.g., Shopify. Moreover, it also permits retailers and vendors to collaborate and share their product information for quick and easy updates. 

Our tool also analyzes your data quality and gives you immediate insights into how you can improve your digital media and product descriptions.

Therefore, if you are a retailer or a vendor, Apimio is perfect for you to collaborate and create the best product data and product experience for your online shoppers.


Top Features

  • Collect and arrange product information, including photographs and videos, to meet all criteria.
  • Optimize product data for all desired e-commerce platforms.
  • Invite your e-commerce channel partners and retailers to provide live product data feeds.
  • Illustrate your products on the market platforms and eCommerce websites of your choice.


Email Marketing Tools: Mailchimp

Email marketing is one of the most common and effective ways of targeting your potential customers. But writing emails for every customer manually can be a really time-consuming process.

After a certain limit, it becomes impossible to keep track of your customer database and e-mails. A lot of companies make that mistake in hope of achieving personalization. But let me assure you that personalization can be achieved through automated tools as well.

We, at Apimio, do it constantly to maintain communication with our users without losing the human touch.

An email marketing tool aids in the creation of emails that are tailored to the customers you seek. Mailchimp is an example of such a tool. I’m sure you’ve heard of it. You can design and create an email that is consistent with your brand. It’s also useful for gathering information on how many individuals have opened your email.


Top Features

  • Use the default marketing automation settings to automate processes.
  • Customize forms and put on your business logo.
  • Send an email blast to all of your subscribers or segment them to better target them.
  • Provides you with a dashboard full of simple visual reports.


Website Analytic Tools: Google Analytics 

Your website works as a digital storefront for your business. Your online store contains all of your services, items, product, and contact information.

The main goal is to increase website traffic and convert potential leads into customers and sales. A great tool you can use for your website analytics is Google Analytics which is also free of cost.

Google Analytics is a good marketing tool for tracking what happens when visitors visit your website. This is highly valuable because it shows you where your website’s visitors are coming from. Finally, it’s a list of extremely useful information gleaned from your website’s traffic.


Top Features

  • Measure the traffic on your campaigns
  • Track and categorize your goals
  • Generate audience reports to know your customers
  • Examine each step your visitors took as they browsed your site
  • Generate custom reports that fit your business goals

Inventory Management Tools: InFlow inventory

Managing all of your inventory manually is complex and error-prone. You risk stock outages if your inventory records don’t reflect actual stock volumes. Inaccurate inventory records might also result in fines and penalties during audits.

An Inventory Management Software streamlines inventory tracking and reduces human errors in data entry. Furthermore, the system’s inventory reports eliminate the need for human counting during audits.

When deciding upon a single best inventory management tool to use, inFlow inventory is one splendid option to consider. InFlow is developed for item-based businesses to track items, manage orders, generate invoices, curate reports, and handle other trade and transaction procedures. It has the perfect blend of a simple, intuitive UI and omnipresent support services.

Read more about some of the top inventory management tools that you can consider for your business:
Top 10 Inventory Management Software for Shopify Users (2021)

Top Features

  • Track your stocks by location and sub-location.
  • Reorder by stock transfer, purchase order, and location.
  • Integrate a variety of reporting tools and features to make the process of reporting easier.
  • Forecast your inventory for better control.

SEO tools: Ahref

Search engine optimization, or SEO, is the process of optimizing your e-commerce website and content so that it appears higher on internet search results.

While many digital marketing strategies rely on you personally reaching out to your target audience, SEO empowers you to reach people. At the same time, they actively seek information about your products and services on their own.

Instead of depending solely on paid search results, SEO helps you boost your presence among organic search results, which is traffic that arrives at your site naturally.

One of the most popular SEO tools on the internet is Ahrefs. It is only second to Google in terms of significant website crawlers. Site Audit, a function of Ahrefs, is the best SEO auditing tool accessible, and SEO experts can’t get enough of it.

Top Features

  • Analyze SERP History for better optimization.
  • Discover all of the suitable keywords to target to increase traffic to your website.
  • Improve the general health and SEO performance of your pages.
  • Track changes in your targeted keywords in your target location daily.

Conclusion

That’s it! These are the six tools that every eCommerce marketer must have in 2021. A very wise man once said, “time is money”. Therefore, if you are going to waste your time manually doing all your tasks, you will miss out on a lot. By automating bigger tasks, you can spend more time on other things that can’t be automated, such as creating marketing strategies. Eventually, you’ll reap the benefits of your automation in the shape of high revenues and profits.

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