Amazon Top Selling Product Categories for 2023

Thinking of what to sell on Amazon? As soon as the holiday season approaches, shoppers are going through Amazon and add their favorite products to their wishlist so they can buy them as soon as the discounts hit.

E-commerce sales went by 9.7% during the holiday season in 2022, so gear up for more this year. We’ll go through the best-selling Amazon products in 2023 so you can stock up and prepare for soaring profits in the coming months.  1

In general, the following categories will have extremely high demand on Amazon in 2023: 

  • Toys & Games
  • Electronics
  • Camera & Photo
  • Pet Supplies
  • Sports & Outdoors
  • Books
  • Home & Kitchen
  • Clothing, Shoes & Jewelry
  • Video Games

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Don’t let your competitors get the best profits from you, organize, optimize, and get ready for one-click distribution using a PIM.

However, I’d advise you not to directly visit the Amazon Best Sellers page to find products to sell. This is because:

  • Products found on the best sellers page can be hard to make a profit off since they’re very competitive. Every seller on Amazon has access to this information so there isn’t anything exclusive about it. 
  • Sales of particular products might be falling and you could be jumping on the bandwagon too late. 
  • Some of the best or top-selling products might not have great profit margins

Since the pandemic, there are certain types of products have gained popularity, such as:

  • Skincare products
  • Nail care sets 
  • Haircare products
  • Fitness items
  • Yoga mats
  • Water bottles
  • Exercise bands
  • Games and puzzles
  • Board games
  • Laptop covers 

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Let’s dive into the top-selling products across major categories on Amazon:

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1. Toys & Games

Toys and Games are one of Amazon’s top-selling categories. As Disney and Pixar release new movies every few months, new toys are also launched for characters in line with those movies. This is a never-ending cycle, making toys and games a huge hit. Furthermore, with most children attending school online the past year, parents have started investing a lot more in educational games and those that enhance children’s cognitive skills. 

As a seller, you should keep a lookout for any new movies as toys are released alongside movie trailers. Always stay one step ahead of your competition. You can also check Amazon’s best-selling products page for toys and games which is updated hourly to know which products are the most in. However, as we mentioned earlier, this page is visible to everyone selling on Amazon so the market becomes highly competitive. That’s why it’s important you do your own regular research before deciding on what to sell. You don’t just want high sales, you also want high-profit margins. 

Currently, the toys that are generating the most sales are:

  1. Jenga Classic Game
  2. Fisher-Price Laugh & Learn Game & Learn Controller
  3. Hasbro Connect 4 Game
  4. Polly Pocket Pollyville Arcade(
  5. Fisher-Price Little People A Christmas Story
  6. L.O.L. Surprise! Glitter Globe Doll Winter Disco Series with Glitter Hair

Also Read: The Best Online Marketplaces to Sell Your Products 2023 (Guide)

Electronics amazon products fire stick TV Alexa Echo Echo dot shows

2. Electronics 

The Internet of Things (IoT)  is growing with each passing day, and technology becoming an essential part of our lives. Customers are interested in all sorts of technology: cars, smart-home assistants, gadgets, and more. There are millions of products within the electronics category, so to help customers make buying decisions, Amazon shares its Best of Prime report every year. The list consists of products that Prime members bought the most in a given year.

See how a PIM software like Apimio can help improve your product management during peak sales season and increase conversions on your online store.

Currently, the best-selling electronics products on Amazon’s best sellers list include:

  1. Fire TV Stick 4K with Alexa Voice Remote, the streaming media player
  2. Echo Dot (3rd Gen) – Smart speaker with Alexa – Charcoal
  3. Fire TV Stick with Alexa Voice Remote, a streaming media player
  4. All-new Echo Dot (3rd Gen) – Smart speaker with clock and Alexa – Sandstone
  5. Introducing Echo Show 5 – Compact smart display with Alexa – Charcoal
  6. Echo Dot (3rd Gen) – Smart speaker with Alexa – Sandstone
cameras photos photography equipment amazon store top selling

3. Camera & Photo

Camera and photo is a subcategory of Electronics, but a very important one. Top Amazon products in the camera photo category include everything from wifi-enabled cameras to instant camera film. The most popular items on Amazon in Camera & Photo are:

  1. Wyze Cam 1080p HD Indoor Wireless Smart Home Camera
  2. Blink Mini – Compact indoor plug-in smart security camera, 1080 HD video
  3. Ear Wax Removal Endoscope Otoscope, Earwax Remover Tools, Scope, with 1080P FHD Camera, 6 Led Lights
  4. WYZE Cam Outdoor Starter Bundle (Includes Base Station and 1 Camera), 1080p HD Indoor/Outdoor Wire-Free Smart Home Camera with Night Vision
  5. Binoculars, 15×25 Binoculars for Adults, Waterproof HD Professional Binoculars
  6. Occer 12×25 Compact Binoculars with Clear Low Light Vision, Large Eyepiece Waterproof Binocular

4. Pet Supplies

pet supplies products amazon store US top selling buyers ecommerce

This category has gained popularity over the last few years due to its diversity. It has products for a long list of pets including cats, dogs, horses, birds, and so on. Owners can find pet food, cleaning equipment, beds, pet toys, and more. It basically has everything a pet owner would ever need. The top-selling products in this category are: 

  1. Earth-Rated Dog Poop Bags
  2. AmazonBasics Dog and Puppy Pads, Leak-proof 5-Layer Pee Pads with Quick Dry 
  3. Ultra Premium Clumping Cat Litter
  4. Fresh Step Scented Litter with The Power of Febreze, Clumping Cat Litter
  5. Rocco & Roxie Professional Strength Stain & Odor Eliminator 
  6. PetSafe Scoopfree Cat Litter Crystal Tray Refills for Scoopfree Self-Cleaning Cat Litter Boxes  

5. Sports and Outdoors

Amazon top selling warm wear sportswear clothes store ecommerce white black

Fitness is regarded as more important than ever before, hence this category has seen a vast increase in popularity. It typically includes products associated with indoor and outdoor sports. It’s crucial to pay attention to little details of your product descriptions if you’re trying to ace this category, targeting the right keywords. It’s also important to show the product in use through your images. Top-ranking products in this category are: 

  1. Gildan Men’s Fleece Hooded Sweatshirt, Style G18500
  2. Hanes Men’s EcoSmart Sweatshirt
  3. Simple Modern Insulated Water Bottle with Straw Lid Kids Reusable Wide Mouth Stainless Steel Flask Thermos
  4. SABRE RED Pepper Spray Keychain with Quick Release for Easy Access – Max Police Strength OC Spray, Finger Grip for Accurate Aim
  5. Aegend Swim Goggles, Swimming Goggles No Leaking Anti Fog Adult Men Women Youth
  6. Iron Flask Sports Water Bottle, Vacuum Insulated Stainless Steel, Double Walled, Thermo Mug, Metal Canteen

6. Books

books publications top selling top author writers

No matter how many e-books are launched, the essence of books remains. They have almost inelastic demand, and even if users can find online versions of books, they will want to buy a physical version of it because of the pleasure derived from reading it. 

Amazon started off as a book seller and expanded from there. That’s why they remain one of Amazon’s highest-selling categories. Books are a great niche as well because of how easily you can store and ship them. You can also check out multiple genres. The top-selling books on Amazon currently are:

  1. American Marxism by Mark R. Levin
  2. Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
  3. The Four Agreements: A Practical Guide to Personal Freedom (A Toltec Wisdom Book) by Don Miguel Ruiz
  4. The Boy, the Mole, the Fox and the Horse by Charlie Mackesy 
  5. The Four Winds: A Novel by Kristin Hannah 
  6. The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma by Bessel van der Kolk M.D. 

7. Home and Kitchen

home appliances Amazon store's top collection

Some of the popular products in this category are bedding, furniture, cleaning supplies, heating, cooling, air purifiers, and products for the kitchen and dining. There are also home decor and seasonal decor products along with storage and organization units, which rank high on the BSR list. 

  1. Mellanni Bed Sheet Set
  2. SafeRest Premium Hypoallergenic Waterproof Mattress Protector
  3. Amazon Basics Lightweight Super Soft Easy Care Microfiber Bed Sheet Set 
  4. Twin Sheet Set – 3 Piece – College Dorm Room Bed Sheets 
  5. Bedsure Satin Pillowcases Standard Set of 2 – Airy Blue Pillowcases for Hair and Skin 
  6. Katchy Indoor Insect Trap – Catcher & Killer for Mosquito, Gnat, Moth, Fruit Flies 

8. Clothing, Shoes & Jewelry

underwear sports bra Tshirts on Amazon store what to sell

People shopping in this category on Amazon are not looking for what’s visually appealing or fashionable, but what is comfortable. As you’ll be able to see from the products listed below, Amazon prime shoppers value comfort over everything. It’s a good time to tap into the category as there’s still a lot of things you can sell. Amazon has been building out its Clothing, Shoes & Jewelry category for some time now. With that, here are the best sellers in fashion:

  1. Crocs Men’s and Women’s Classic Clog
  2. POKARLA Women’s High Waisted Cotton Underwear Soft Breathable Panties Stretch Briefs
  3. TASADA V-Neck Sports Bras for Women – Wirefree Padded Yoga Bra Running Workout Aesthetic Crop Tank Tops
  4. Gildan Men’s Crew T-Shirts, Multipack
  5. Fruit of the Loom Men’s Coolzone Boxer Briefs
  6. Gildan Men’s Fleece Hooded Sweatshirt, Style G18500

9. Video Games

top selling games on amazon on holidays gift all games downloads free

The Video Games category includes everything from gift cards, to actual games, to hardware like controllers and headsets. Surprisingly, such hardware barely even made the top 10 here. Instead, gift cards are the most popular:

  1. PlayStation Store Gift Card [Digital Code]
  2. Xbox Gift Card [Digital Code]
  3. Roblox Gift Card – 800 Robux [Includes Exclusive Virtual Item] [Online Game Code]
  4. Nintendo eShop Gift Card
  5. Roblox Gift Card – 2000 Robux [Includes Exclusive Virtual Item] [Online Game Code]
  6. PlayStation Plus: 1 Month Membership [Digital Code]

Best Selling Practices for Amazon 

Incorporate Keywords

As you research your audience and the features they want in the products you sell, create a keyword list. For each product include relevant keywords in the listing title and in the description. For example, if you sell laptop skins in the Electronics category and marble-printed laptop skins are in demand, add those terms to the title. Customer queries have become extremely specific and the Amazon algorithm picks on them faster. So when customers search for something like “marble laptop skins” or “black and white marble print laptop covers,” your products are likely to appear at the top. This was the first result when I searched for “Marble Printed Laptop Skins.” 

laptop covers keywords on amazon store featured listings seo

Always Ask for Customer Reviews

Customers rely heavily on reviews for products on Amazon. Because there are multiple sellers selling identical products there, the deciding factor for buyers is the product reviews. Whether you’re fulfilling your own orders or using FBA, it’s important that you reach out to customers a couple of days after delivery to ask for a review. Reviews are part of the customer journey, and the more reviews buyers have to make informed decisions, the better. Positive reviews add authenticity to your products because customers know that normal users like them have enjoyed the product and the opinions are not biased in any way. 

Get a Best Seller Badge

Amazon’s best sellers lists are updated hourly. A lot of sellers start their journeys by browsing on these pages, so if you earn the #1 Best Seller badge, your products are more likely to be seen by customers.

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In Conclusion

While most of these categories are tapped into, there is still enough space for new competitors. With the holiday season approaching, it’s the best time to select a niche and create awareness around your products. Customers have a higher budget during the last quarter because they’re not only buying for themselves, but also for relatives, friends, and more. So start selling and earning now!

FAQS for Amazon Top selling products

What are the top-selling products on Amazon in 2023?

In general, the following categories will have extremely high demand on Amazon in 2023: 
Toys u0026 Games
Camera u0026 Photo
Pet Supplies
Sports u0026 Outdoors
Home u0026 Kitchen
Clothing, Shoes u0026 Jewelry
Video Games

Which products have the most demand during the COVID Pandemic?

Since the pandemic, there are certain types of products have gained popularity, such as:
Skincare products
Nail care sets 
Haircare products
Fitness items
Yoga mats
Water bottles
Exercise bands
Games and puzzles
Board games
Laptop covers 

  1. Ecommerce Growth Report by Shopify[]

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