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PIM comparison: Apimio Vs. Akeneo

Written by Naba Cheema | Reviewed by Mobeen Ali
Apimio Vs. Akeneo

Choosing the right PIM system for your E-commerce business can be overwhelming, but we’re here to help you! 

It’s important to understand that each PIM system has its own strengths and drawbacks, which can impact your business’s success. Not all PIM systems are designed equally, and each has its unique features that can help you stand out from the competition.

In this blog, we’ll compare different SaaS providers, helping you to make an informed decision and select the best PIM system for your business.

Akeneo and Apimio Comparison

Akeneo is a product experience management company that aims to help businesses deliver exceptional product experiences across various channels, including eCommerce, mobile, print, and social commerce.

Whereas Apimio is a PIM provider that creates exceptional experiences for vendors, retailers, and shoppers in a unified platform. With Apimio, businesses can streamline their product content management process, saving time and optimizing productivity.

By automating and scaling operations, businesses can expand their reach to bigger markets, drive sales growth, and improve their customer experience.

Different PIM solutions for different needs

It is important to note that different types of PIM systems are available in the market, some of which are more concentrated on larger organizations and are typically more expensive.

In contrast, others focus on providing a fast service with the latest technology. This is where Apimio PIM comes in, as it prioritizes providing fast and efficient service with advanced technology, making it a more affordable and accessible option for businesses of all sizes.

Now let’s compare the two market leaders and see how each benefits you and which can more easily fulfill your needs and requirements.

1. User interface

Apimio PIM offers a modern user interface that makes it easy for businesses to manage their product data. The platform provides an easy-to-use dashboard that gives an overview of the product data. It has a user-friendly interface that makes it easy for businesses to navigate through the software.

On the other hand, Akeneo PIM has a more traditional interface that may require more technical knowledge to use effectively.

2. Pricing

Apimio PIM provides a more affordable, transparent pricing model than Akeneo PIM. Apimio PIM offers various pricing plans that are easy to understand, and there are no hidden charges or additional fees.

In contrast, Akeneo PIM can be more expensive, particularly if businesses require additional features or support, which may result in higher costs.

3. Image quality score

Did you know that having an image quality score indicates the technical quality of product images is crucial for e-commerce stores. However, this feature is only available in Apimio, while Akeneo only provides a product completeness score. Therefore, Apimio PIM is ideal for businesses prioritizing high-quality product images.

Despite the differences between the two SaaS companies, Apimio PIM offers a broader range of features and advantages over Akeneo PIM. One such feature is the Image Quality Score, which is unique to Apimio.

The comparison between these two saas companies is remarkable as both the saas companies make just as the differences between them, there are also quite a lot of similarities between them.

4. DAM

Regarding Digital Asset Management, Apimio PIM and Akeneo offer solutions for centralizing images, videos, and audio files. In today’s digital age, having a system to manage all your digital assets is crucial for saving time and money.

Both platforms allow for central management of product images and information, which can be easily syndicated across multiple platforms. However, if you’re looking for software that offers more advanced features, such as the ability to share products with retailers and suppliers, then Apimio PIM is the way to go.

Regarding customer support and satisfaction, Akeneo and Apimio PIM offer excellent service with quick response times and practical solutions.

Pros and cons of Apimio PIM

Following are the pros and cons of Apimio PIM;


Pros of Apimio PIM are the following;

1. Product data distribution

With a single repository for all your product data, distribute information through the click of a button. Apimio lets you invite all your retailers to share live product data with them and integrate with the retailer’s selling channels, such as Shopify, Amazon, Magento, and more. 

2. Centralized product information 

Apimio PIM provides a single source of truth for product data, which helps businesses ensure consistency and accuracy in their product information.

3. Enhanced data quality

Apimio PIM includes data validation and cleansing features, which can help improve the accuracy and completeness of product data.

4. Automation 

Apimio PIM automates many of the manual tasks in managing product data, saving businesses time and resources.


Currently, Apimio PIM has the ability to integrate with Shopify only. Still, now we are working on introducing more integrations with other platforms like Magento and Amazon so that you can have more platform options. 

Pros and cons of Akeneo PIM

Here are some of the pros and cons of using Akeneo PIM:


Following are the pros of Akeneo PIM;

1. Centralized management

Akeneo PIM allows you to manage all your product information in a single place, making it easier to keep track of changes, updates, and modifications.

2. Collaboration 

Akeneo PIM is designed to be used by multiple teams across an organization so that you can collaborate and share information across departments.

3. Flexible

Akeneo PIM is a flexible solution that can handle a variety of product types, attributes, and data structures.


The following are the cons of Akeneo PIM;

1. Cost

Akeneo PIM is a premium solution and can be expensive, especially for businesses that have a small setup.

2. Complexity

The setup and configuration of Akeneo PIM can be complex and require specialized and technical knowledge.

3. Integration 

Integrating Akeneo PIM with other systems can be challenging and may require custom development work.

Features of Apimio PIM and Akeneo PIM

Here, we will be going through the features that these two PIM solutions have;

Features of Apimio PIM

Apimio PIM provides the following features; 

1. High-Quality Product Images

Customers are more likely to trust a product’s image and make a purchase online if it is of high quality. When you upload product images to online marketplaces or platforms, Apimio guarantees they will not lose quality.

Apimio’s image quality index evaluates the quality score of each image in your catalog. Before sending them to other sales channels, you will receive a quality score based on the index.

2. Impactful product descriptions

Online shoppers may lose faith in a business if product information is lacking or incorrect. When shopping online, customers try to find out as much as possible about a product.

Apimio ensures that there are no missing fields or attributes so that you can validate all of your product data. When entering data, the system verifies that your models adhere to the necessary listing conventions for your desired channels.

3. Strip Your Repositories of Duplicate Entries

Due to the automation of processes, databases are frequently clogged with duplicate or incomplete records that end up on public-facing stories.

Before publishing your data, our clever algorithm identifies entries that appear similar to one another and allows you to eliminate or combine these entries.

Features of Akeneo PIM

The following are the features of Akeneo PIM;

1. Digital Assets Management

No matter what kind of products you sell, digital assets are becoming increasingly important to customers. Make use of Akeneo PIM and your DAM to ensure that all of your products 

have easy access to the appropriate assets, resulting in excellent customer experiences.

2. Catalog Management

Even though digitalization has altered commerce, it is still essential to be able to interact with customers face-to-face.

Akeneo partners who are knowledgeable about product information and catalog production can help you manage your print catalogs more effectively. Print labels, data sheets, and brochures to meet your customers where they are in the buying process.

Which PIM to choose?

Ultimately, deciding which PIM system to buy depends on your e-commerce business requirements. It’s important to consider the cost in terms of time and money and aim for more quality and less quantity. 

After reading this blog, you will have a clearer understanding of the differences between Apimio PIM and Akeneo PIM and be able to make an informed decision that best suits your business needs.

If you need further assistance, you can try the Apimio Shopify connector for free or book a demo to speak with one of our experts for a guided integration. It’s all up to you!

What to do next?

  • If you want to learn more about PIM comparisons. Head on to our blog on Plytix Vs. Apimio.
  • If you want to integrate the best PIM into your business, Try Apimio. Sign up here.
  • Read more about our Product Information related Guides here.
  • Contact our support or Comment your thoughts under the blog section if you have any questions or issues.

Frequently Asked Questions

1. What are the key features of Apimio?

Key features of Apimio include product information management, product data enrichment, data validation, data import/export, data analytics, e-commerce integrations, and more.

2. How do you choose the right PIM solution for your business?

To choose the right PIM solution for your business, consider your specific needs and requirements, the size and complexity of your product catalog, the level of support and training the vendor offer, and the solution’s cost and scalability.

3. Which PIM solution should I choose?

If you are looking for PIM software, I recommend considering Apimio. With Apimio’s product content manager, you can easily manage and scale your operations, allowing you to expand into larger markets more efficiently.

Written by Naba Cheema

Naba Cheema is a Content Marketing Specialist at Apimio Inc. She's an expert writer in Shopify E-commerce and Product Information Management.

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