Arslan Hasan

Arslan Hasan

Arslan is a Content Marketing Specialist at Apimio. With a Bachelors's in Marketing, He's an expert writer in the Business and E-commerce Industry.
Top 11 Responsibilities of the Marketing Department (2023)

Top 11 Responsibilities of the Marketing Department (2023)

Marketing professionals have many responsibilities that include building the company’s image, developing strategies to promote products or services, and providing information about those products or services to all interested parties. 

In this blog, we will be talking about the key roles and responsibilities of the marketing department. Well then, let’s get started.

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The Ultimate Guide To Cloud PIM: Why You Need One

The Ultimate Guide To Cloud PIM: Why You Need One

Cloud PIM is the next big thing in storage and file sharing. While using a cloud PIM service for your office can be a great way to save money, it also offers many other advantages you may not know about.

In today’s post, I’ll tell you what PIM cloud is, how it is different from On-Premise PIM, and why every business needs its PIM cloud.

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Ultimate Guide to Selling on Amazon

Ultimate Guide to Selling on Amazon

Let’s suppose you’ve finally taken the plunge and opened an Amazon seller account. If you’re like most new sellers, you probably have many questions about how to start selling on Amazon. The good news is that this guide can help answer many of your questions so that you can get off on the right foot and be successful from day one.

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Common Bulk Import Issues and How to Solve them-Apimio

Common Bulk Import Issues and How to Solve them-Apimio

Have you ever spent hours building a product catalog, only to find that your products are having a lot of bulk import issues? You might be having formatting issues or your file size is exceeding the maximum limit while uploading. It is too much stress, isn’t it? 

In this blog, we will be discussing 8 common bulk product import issues and their solutions. Well then, let’s sort it out together.

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What is an SKU? The Ultimate Guide To Unique Product Identifiers.

What is an SKU? The Ultimate Guide To Unique Product Identifiers.

The last thing a brand wants is to be associated with a product recall. But in today’s world, it’s not just about the quality of the product itself. It’s also about how you label and identify your products. Luckily, SKU solves this issue for you.

In this blog, we will be discussing SKU in-depth and going through its definition, purpose, working, benefits, and finally, the difference between an SKU and UPC.

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Product Content Syndication: Why You Should Be Doing It.

Product Content Syndication: Why You Should Be Doing It.

Your product content is the lifeblood of your business. If you’re selling products online, then you know that you want to direct your customers back to your eCommerce channel when they need to buy something. You can do that with product content syndication.

In this blog, we will be covering everything around Product Content Syndication from its definition to its importance.

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E-commerce Customer Experience (CX) and 5 ways to enhance it

E-commerce Customer Experience (CX) and 5 ways to enhance it

Keeping them on your site to complete their purchase isn’t just about signing up for your newsletter or liking your page on Facebook. It’s about nailing down the crucial elements of customer experience (CX), so you can turn even more browsers into buyers. 

In this blog will look at what an e-commerce customer experience is, what goal we need to achieve, and how you can build a great customer experience for your online store

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11 Quick Tips to Improve Shopify SEO

11 Quick Tips to Improve Shopify SEO

Are you a Shopify store owner looking to improve your SEO? If so, you’ve come to the right place. In this blog, I will tell you, “How to Improve SEO for your Shopify Store”.

Your Shopify store is a business, and it needs to generate sales. So here’s a quick list of 10 things you can do to improve your store’s performance.

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