A Guide To Brand Asset Management

A Guide To Brand Asset Management

What is Brand Asset Management (BAM)?

Brand Asset Management is an organizational practice that involves collecting and managing all assets of your business in one place. For example, logos are something used very often on different platforms and social media. You should be able to access them easily at all times. If you have to onboard a new designer, it’s way more efficient to invite him to a central platform where he can access all adaptations of the company’s logo and other digital media to aid in his work rather than providing him files scattered all over a system. 

What are brand assets?

Brand assets are anything unique to your business and that helps people identify your business from others. They make you stand out from a market full of competitors. A brand asset can include anything from a digital file, image, or video, to your company logo. The following are all considered brand assets: 

  • Brand name
  • Brand logo (including each adaptation and variation for different platforms and uses)
  • Artwork for your social media
  • Advert designs
  • Digital media inlcuding images, videos, and artwork
  • The typography and fonts you’ve used throughout your product and website
  • Any taglines or slogans
  • All types of material for your communications
  • Brand assets that include the guidelines to proper usage of your branding, such as handbooks

Why your company needs Digital Brand Asset Management

Brand Asset Management tools provide companies with a centralized cloud platform to store all their digital brand assets. This makes them easily accessible and also ensures that they’re not used without a threat of loss or theft. When brand assets are scattered in files and folders across departments and systems, they’re susceptible to unauthorized changes, losses, or security breaches. 

A centralized platform makes it easier to manage assets and distribute them across departments. Tools like Apimio allow you to store your brand assets in a cloud system and create custom permissions so only authorized personnel can access the assets. You can invite all your teams and assign different permissions to each of them. If one department is specifically responsible for putting out product descriptions for your e-commerce stores, while another is responsible for images and brand assets, you can create customized roles for each of them. 

Managing your brand assets also creates consistency in your strategies across platforms. A study by Lucidpress found that over 60% of brands believe that a consistent and strong brand image is essential to generating leads and gaining customer loyalty. Although different platforms require different marketing tactics, your branding should always stay consistent, creative, and unique. It should be one that customers remember and talk about. 

A clear BAM strategy is beneficial to your business as you can: 

  • Better organize your assets and manage operations with higher efficiency 
  • Maintain brand consistency across platforms 
  • Create better collaboration and communication between team members with a centralized platform containing all relevant documents and information 
  • Easily access data
  • Monitor and analyze the lifecycle of your brand assets and ensure they’re always up to date 

How BAM and PIM together can power your business

A PIM is also a centralized cloud-based platform that gives you a single source of truth for all your product data. This includes product descriptions, product images, and other brand assets. A PIM system allows you to create consistency across your store with your product information, ensuring nothing is incomplete or inaccurate. Most PIM solutions like Apimio come with built-in BAM capabilities. Apimio goes one step further by letting you invite your channel partners so retailers can invite their suppliers, and vice versa, to share product data directly. 

When retailers invite suppliers to get information directly from the source, it creates a streamlined workflow process that enables a more efficient work environment. When your product data, digital media, and brand assets are all in one place, you can manage and distribute data much faster across multiple departments and channels. 

Read: Direct to Consumer Marketing: How Suppliers Can Enhance Quality of Product Data on Online Stores

How is Brand Asset Management different from Digital Asset Management?

Digital Asset Management (DAM) is essentially concerned with the digital presence and strategies of your online store. How you store your product images and other media, and how you distribute it to your channel partners and selling platforms comes under digital asset management. BAM does the same thing but for assets concerned with your brand. Your brand’s logo, for example, would come under brand asset management.

To understand more about Digital Asset Management, read our comprehensive guide here: Digital Asset Management (DAM): Definition, Benefits, Solutions

An all-in-one solution

Investing in multiple tools for the management of various assets can be extremely heavy on your budget, that’s why we created Apimio. It lets you curate the ultimate product experience for your online shoppers while staying budget-friendly. Check out everything Apimio can do for your business by booking a demo today.

DTC Marketing: Definition, Strategies, Examples

DTC Marketing: Definition, Strategies, Examples

What is Direct to Consumer (DTC) Marketing?

Direct to consumer marketing is a growing marketing strategy that eliminates the middleman and allows manufacturers and suppliers to sell directly to the end consumer. Businesses that independently manufacture, market, sell, and ship their own products are increasing with each day, hence DTC marketing is changing the whole business world. 

How Does DTC Marketing Benefit Suppliers? 

DTC marketing carries multiple advantages for suppliers. Because of the autonomy that it gives to the suppliers throughout the sales journey, they’re able to deliver a more consistent and relevant experience to their customers. They retain full control over the product information that reaches the user, the marketing processes, the supply chain, and the after-sales service. 

Direct to consumer marketing makes it easier to acquire customer data to get a clear picture of buyer behavior and create more conversions while delivering unique, personalized experiences.

The direct contact and communication with customers from start to finish allows suppliers to gain key insights into the sales process, collect customer data and feedback, and address issues in their own way without a retailer being involved. Because manufacturers that use direct-to-consumer marketing directly interact with people that buy their products, brands can make improvements on their offerings based on customer feedback, ultimately improving customer loyalty.

Moreover, because in the D2C model suppliers enter the business without going through a third-party vendor, they usually start off as online stores, hence require lesser capital. 

Top DTC Marketing Strategies 

Create a memorable brand experience

Consumers talk about their brand experience for longer than you would imagine. If they’re able to resonate with a brand’s values or find uniqueness in it, they will remember it and also tell their friends and peers about it. Consistency and creativity aid in a great brand experience and create a memorable brand identity. 

While the brand name, logo, and colors are factors used to form an identity, there are several other factors that can come into play. Remember to do thorough research on your audience so you can develop the right form of language and communication with them. For example, check out this Lipton Green Tea ad that encourages users to make healthier choices while buying groceries. They make the ad relatable for the average user in a very simple way. Although Lipton is not a DTC brand, its marketing strategies can be used for DTC brands as well and can prove to be very rewarding.

Always highlight past customer experiences  

Consumers relate to other consumers. Much like how reviews play a huge part in the user’s buying decision, finding stories of consumers who have already purchased something from your brand adds relevancy and credibility to the whole buyer experience.  

User-generated content (UGC) is one of the best DTC marketing strategies. By giving consumers personalized experiences with your brand, you encourage them to share this experience with others, not just online but through word-of-mouth. Word-of-mouth is a great way to gain popularity in the DTC world. 

Engage customers through e-mail marketing 

Personalized e-mails go a long way. By targeting customers by segment, you can create better relationships with your consumers and increase brand loyalty. By creating personalized offers, you can address specific pain points for each segment. There are multiple SaaS solutions in the market that allow this. 

A great e-mail marketing strategy starts with a Welcome e-mail that hits all the right spots. Check out Interior Define’s welcome e-mail. This is one of the biggest furniture names in the DTC market. Through their very first e-mail, they let users know they can customize every aspect of their sofa. This is a great strategy to adopt as customers have different preferences and being able to customize their furniture is a great way to keep them engaged with your store. 

Source: Interior Define

Following on from the welcome email, you have a long way to go for engaging users. For example, if you sell furniture and a consumer buys a lounge sofa from you, you can send them personalized e-mails of matching center tables or decor that would go well with their purchase. Upselling through e-mail brings in higher conversions. 

Connect with your audience on social media, partner with influencers 

Get in touch with your target audience on social media such as Facebook, Instagram, Pinterest, and Twitter. Don’t just post quality content but also engage with users. Create giveaways, polls, and carry out other interactive activities. Customers enjoy that kind of stuff from brands.

Also, take advantage of influencers. According to Nielsen, 92% of consumers trust recommendations from people they know more than advertising. Consumers believe influencer content to be more authentic than content generated directly by brands.

These influencers don’t necessarily need to have millions of followers. They can have thousands of them and as long as they come from the niche that you’re targeting, they can bring a lot of relevant traffic to your store that will lead to conversions. 

With almost half the world’s population using social media, social media marketing helps you reach your target audience in various ways. 

Continue marketing efforts offline

Traditional marketing can be expensive, but effective. Once you have enough revenue coming in from your online store, you can start marketing on billboards, subway, television, and radio ads. If you have a smaller marketing budget, consider advertising through pamphlets. Just like direct mail, traditional marketing tactics are still effective.  

Create memorable and compelling online ads

When your marketing budget allows it, take full advantage of paid search and display ads to create awareness around your brand and come into the customer’s radar. If your brand is slightly new, you can start a PPC campaign to reach a more targeted demographic and generate valuable leads. 

Collect and analyze feedback

As we mentioned earlier, DTC marketing comes with the advantage of direct communication with the consumer. This allows you to build better relationships with customers. You can learn what your customers like, where you can improve marketing and communication efforts, and act instantly on customer complaints. The feedback you receive can be used to craft better customer experiences that lead to brand loyalty. 

How PIM solutions make DTC marketing easier

PIM Solutions like Apimio enable vendors and suppliers to directly upload product data to a centralized cloud database through which they can invite multiple channel partners and distribute data to sales channels. It gives vendors autonomy over how their products are presented on online storefronts. 

In a DTC setting, suppliers become in charge of all product information including descriptions, images, brand assets, and more to be displayed on storefronts. By having a single platform through which they can manage and distribute data, they can become more efficient with their workflows. 

Moreover, Apimio also provides data quality insights so if any digital assets are not up to industry standards, suppliers are immediately notified and they can make updates. They can invite multiple team members and assign different tasks to each. All in all, Apimio is the one-step fits all solution for suppliers just entering the DTC market and provides all features that would help them excel in the e-commerce environment. 

What mobile strategies are effective for DTC marketing?

With more than 50% of online sales made from mobile, you must ensure that as a DTC brand, your store is mobile optimized. Most major brands such as Zara and Sephora have created their own mobile apps for online shopping. Warby Parker goes one step ahead with its augmented reality app that allows consumers to visualize and purchase custom glasses frames.

A great thing about apps is the in-app ads that businesses can use for user acquisition. Even for DTC brands that are yet to create their own mobile apps, mobile is the most valuable marketing medium. Some of the most promising mobile strategies for DTC marketers can be:

Cost-per-action advertising

Cost-per-action (CPA) advertising is a model where advertisers only pay if and when an ad leads to a defined action that is pre-set by the advertiser, such as a sale. For example, DTC brands might run a CPA campaign in which adding an item to cart in the core KPI. Such a campaign could then be tied with performance marketing initiatives such as email reminders of cart abandonment or discounts that can encourage customers to buy the products.

Cost-per-completed-view advertising

Cost-per-completed-view (CPCV) advertising is a model which rewards consumers when they watch a complete video. Advertisers only have to pay when a video is watched through to completion. where advertisers for completed video views. CPCV advertising is beneficial as it ensures your ads are having maximum impact on users and fully delivering their intended message.

Cost-per-engagement advertising

Cost-per-engagement (CPE) advertising is a model where advertisers pay for user engagement depending on the ad campaign. Advertisers only pay when the user reaches a desired engagement within the app.

5 Major DTC Brands That Are Nailing the Marketing Game

Want to see these strategies in action? Here are some DTC brands that are killing it with their marketing.

1. Casper

Casper that launched in 2014, has pulled off more than $100 million in sales. They’ve done this by addressing their target audience’s pain points and marketing them exactly the way they needed to. By addressing customer pain points and then marketing the heck out of its solutions.

A big problem for users buying mattresses was finding the right fit. Now I don’t know about you, but I’m very particular about my mattress. After all, I spend a great amount of time in it, so if it’s up to my level of comfort, I don’t want it. However, before Casper, the only way to buy mattresses was to go into a huge store, look around, sit on a few mattresses for fleeting seconds, and make a decision, and pay a high delivery cost for the mattress to be delivered to you. However, to really get the comfort of a mattress, you need to try it out for several days. And this is exactly what Casper addressed. 

Casper decided to sell just one type of mattress straight to the customer’s doorstep. They’re allowed to try out the mattress for 100 days and can return it if they don’t like it. So basically, no commitment is necessary.

Casper made some major marketing efforts that led to their success. Initially, they only focused on two places: Los Angeles and New York. These are the largest states in America so to appeal to their populations, they started using IRL advertising on subways. 

But where Casper really succeeded in DTC marketing was with its use of influencer marketing. The brand paid people from micro-influencers to Kylie Jenner to post ads on their social accounts. After Jenner posted a video unboxing her new Casper mattress, the brand saw sales double virtually overnight.

In their very first email, they capture the user’s interest with a warm message, letting them know of all the comfort they provide including free delivery and returns, and a 100-night free trial. 

Source: Casper

2. Barkbox

Barbox, a subscription box service for dogs launched in 2011, and has seen immense success ever since. With over 10 million boxes shipped, the company attracted an industry worth almost $86 billion. Barkbox offers one product only, and that too on a monthly subscription: a box containing curated treats, toys, and other products for pampered pups. 

Barkbox gained its fame using social media, and without the need to pay influencers for it. The company relied on word-of-mouth to help it grow, with many influencers sharing content of opening a Barbox with their pets. The videos aided in the success of Barkbox as users saw how fun it was to open these boxes with their pets. And to this day, it’s one of the biggest drivers of their revenue. 

Source: Barkbox

3. Bombas

Bombas started with a product that was extremely hard to sell at a higher price point that they had. Their product was engineered with a honeycomb grid support system in the arch and a reinforced blister pad built into the heel. However, with such features, the product was priced at almost  $20 per pair which is a very high price range for a sock. 

So how did they manage to make space for themselves in the market? Through their business values which ultimately become a marketing tactic. They created a strong mission-driven brand with its buy-one-give-one model that gives one pair of socks in charity for each pair bought. This appealed to the socially conscious shoppers that like to associate themselves with brands that are actively sustainable and charitable in their business practices. 

In addition to its branding strategy, Bombas also did some offline marketing as they appeared on the NBC reality series Shark Tank in 2017. This gave them a boost in awareness and sales, regardless of not striking a deal with the Sharks. 

4. Warby Parker

Eyeglasses were way too expensive for the average user as Luxottica held almost a monopoly in the industry. They had a typical B2B model and owned companies such as  Ray-Ban, Oakley, Lenscrafters, Pearle Vision, and Sunglass Hut. Users needing glasses had just one option, and it was to go to their nearest optometrist’s office and pay hundreds of dollars for eyewear. 

This is where Warby Parker came in and changed the whole game. They opted for vertical integration as opposed to horizontal integration. So instead of outsourcing different parts of their supply chain, their fully controlled their entire supply chain. They designed their own eye frames, removing heft added costs of licensing which would be passed down to the end consumer. 

They set up an online store and started selling through that store. This removed the cost of setting up a physical store and paying for monthly utilities and also allowed them to reach a higher audience. They controlled  100% of their customer experience which has led to lasting customer loyalty to their brand. And you know what helps them retain customers? Their whole model. 

Customers are allowed to select up to 5 frames that they’ll receive via mail- shipping costs included, and try them out for a certain period of time. Once they’ve made up their minds on which glasses they would like to keep, they place their final order online. Customers can return all orders within 30 days. 

Warby Parker saved costs of physical stores and now put them to better use by having a huge Customer Experience team to cater to each consumer’s needs. By engaging directly with the user due to the D2C model, the company is able to gather crucial insights into the customer experience and analyze their behavior. This helps them improve future customer experiences. 

Source: Warby Parker

5. Dollar Shave Club 

The razor industry was controlled by giant Gilette, which if you remember, didn’t cost much initially when buying just the razor. However, the replacement blades were an expense that just wouldn’t end for the consumer. But there was nobody in the market to change that or challenge it. 

That’s where Dollar Shave Club came in with its D2C subscription model. Consumers get razors directly from the company through recurring deliveries. And we know, subscription models for razor blades? Well, it’s genius. Shaving is a daily activity for many, so it makes sense to play a set amount once and then have razors delivered to you for the rest of the month, or year

This low-cost, logical approach has only been possible due to the D2C model allowing Dollar Shave Club to cut off its supply chain costs and sell cheaper razors directly to users.

Source: Dollar Shave Club 

DTC Marketing: Increase Sales in 2021

As the online market becomes more saturated, you need better strategies to stand out and increase conversions. Stay up-to-date with market trends and constantly monitor how you can reduce costs and reach your customers in the best way possible. Check out Apimio if you’re looking to create better product experiences for your customers, or speak to a professional today.

Amazon Top Selling Products this Holiday Season (2021)

Amazon Top Selling Products this Holiday Season (2021)

Amazon Top Selling Categories

Thinking of what to sell on Amazon? With the holiday season approaching, shoppers are going through Amazon and adding their favorite products to their wishlist so they can buy them as soon as the discounts hit. E-commerce sales went by 17% during the holiday season last year, so gear up for more this year. We’ll go through the best-selling Amazon products in 2021 so you can stock up and prepare for soaring profits in the coming months. 

In general, the following categories are in extremely high demand on Amazon in 2021: 

  • Toys & Games
  • Electronics
  • Camera & Photo
  • Pet Supplies
  • Sports & Outdoors
  • Books
  • Home & Kitchen
  • Clothing, Shoes & Jewelry
  • Video Games

However, I’d advise not to directly visit the Amazon Best Sellers page to find products to sell. This is because:

  • Products found on the best sellers page can be hard to make a profit off since they’re very competitive. Every seller on Amazon has access to this information so there isn’t anything exclusive about it. 
  • Sales of particular products might be falling and you could be jumping on the bandwagon too late. 
  • Some of the best or top-selling products might not have great profit margins. 

Since the pandemic, there are certain types of products that have gained popularity, such as:

  • Skincare products
  • Nail care sets 
  • Haircare products
  • Fitness items
  • Yoga mats
  • Water bottles
  • Exercise bands
  • Games and puzzles
  • Board games
  • Laptop covers 

See how a PIM software like Apimio can help improve your product management during peak sales season and increase conversions on your online store.

Let’s dive into the top-selling products across major categories on Amazon:

1. Toys & Games

Toys and Games are one of Amazon’s top-selling categories. As Disney and Pixar release new movies every few months, new toys are also launched for characters in line with those movies. This is a never-ending cycle, making toys and games a huge hit. Furthermore, with most children attending school online the past year, parents have started investing a lot more in educational games and those that enhance children’s cognitive skills. 

As a seller, you should keep a lookout for any new movies as toys are released alongside movie trailers. Always stay one step ahead of your competition. You can also check Amazon’s best-selling products page for toys and games which is updated hourly to know which products are the most in. However, as we mentioned earlier, this page is visible to everyone selling on Amazon so the market becomes highly competitive. That’s why it’s important you do your own regular research before deciding on what to sell. You don’t just want high sales, you also want high-profit margins. 

Currently, the toys that are generating the most sales are:

  1. Jenga Classic Game
  2. Fisher-Price Laugh & Learn Game & Learn Controller
  3. Hasbro Connect 4 Game
  4. Polly Pocket Pollyville Arcade(
  5. Fisher-Price Little People A Christmas Story
  6. L.O.L. Surprise! Glitter Globe Doll Winter Disco Series with Glitter Hair

Also Read: The Best Online Marketplaces to Sell Your Products 2021 (Guide)

2. Electronics 

The Internet of Things (IoT)  is growing with each passing day, technology becoming an essential part of our lives. Customers are interested in all sorts of technology: cars, smart-home assistants, gadgets, and more. There are millions of products within the electronics category, so to help customers make buying decisions, Amazon shares its Best of Prime report every year. The list consists of products that Prime members bought the most of in a given year.

Currently, the best-selling electronics products on Amazon’s best sellers list include:

  1. Fire TV Stick 4K with Alexa Voice Remote, streaming media player
  2. Echo Dot (3rd Gen) – Smart speaker with Alexa – Charcoal
  3. Fire TV Stick with Alexa Voice Remove, streaming media player
  4. All-new Echo Dot (3rd Gen) – Smart speaker with clock and Alexa – Sandstone
  5. Introducing Echo Show 5 – Compact smart display with Alexa – Charcoal
  6. Echo Dot (3rd Gen) – Smart speaker with Alexa – Sandstone

3. Camera & Photo

Camera and photo is a subcategory of Electronics, but a very important one. Top Amazon products in the camera photo category include everything from wifi-enabled cameras to instant camera film. The most popular items on Amazon in Camera & Photo are:

  1. Wyze Cam 1080p HD Indoor Wireless Smart Home Camera
  2. Blink Mini – Compact indoor plug-in smart security camera, 1080 HD video
  3. Ear Wax Removal Endoscope Otoscope, Earwax Remover Tools, Scope, with 1080P FHD Camera, 6 Led Lights
  4. WYZE Cam Outdoor Starter Bundle (Includes Base Station and 1 Camera), 1080p HD Indoor/Outdoor Wire-Free Smart Home Camera with Night Vision
  5. Binoculars, 15×25 Binoculars for Adult, Waterproof HD Professional Binoculars
  6. Occer 12×25 Compact Binoculars with Clear Low Light Vision, Large Eyepiece Waterproof Binocular

4. Pet Supplies

This category has gained popularity over the last few years due to its diversity. It has products for a long list of pets including cats, dogs, horses, birds, and so on. Owners can find pet food, cleaning equipment, beds, pet toys, and more. It basically has everything a pet owner would ever need. The top-selling products in this category are: 

  1. Earth Rated Dog Poop Bags
  2. AmazonBasics Dog and Puppy Pads, Leak-proof 5-Layer Pee Pads with Quick Dry 
  3. Ultra Premium Clumping Cat Litter
  4. Fresh Step Scented Litter with The Power of Febreze, Clumping Cat Litter
  5. Rocco & Roxie Professional Strength Stain & Odor Eliminator 
  6. PetSafe Scoopfree Cat Litter Crystal Tray Refills for Scoopfree Self-Cleaning Cat Litter Boxes  

5. Sports and Outdoors

Fitness is regarded as more important than ever before, hence this category has seen a vast increase in popularity. It typically includes products associated with indoor and outdoor sports. It’s crucial to pay attention to little details of your product descriptions if you’re trying to ace this category, targeting the right keywords. It’s also important to show the product in use through your images. Top ranking products in this category are: 

  1. Gildan Men’s Fleece Hooded Sweatshirt, Style G18500
  2. Hanes Men’s EcoSmart Sweatshirt
  3. Simple Modern Insulated Water Bottle with Straw Lid Kids Reusable Wide Mouth Stainless Steel Flask Thermos
  4. SABRE RED Pepper Spray Keychain with Quick Release for Easy Access – Max Police Strength OC Spray, Finger Grip for Accurate Aim
  5. Aegend Swim Goggles, Swimming Goggles No Leaking Anti Fog Adult Men Women Youth
  6. Iron Flask Sports Water Bottle, Vacuum Insulated Stainless Steel, Double Walled, Thermo Mug, Metal Canteen

6. Books

No matter how many e-books are launched, the essence of books remains. They have an almost inelastic demand, and even if users can find online versions of books, they will want to buy a physical version of it because of the pleasure derived from reading it. 

Amazon started off as a book-seller and expanded from there. That’s why they remain one of Amazon’s highest-selling categories. Books are a great niche as well because of how easily you can store and ship them. You can also check out multiple genres. The top-selling books on Amazon currently are:

  1. American Marxism by Mark R. Levin
  2. Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
  3. The Four Agreements: A Practical Guide to Personal Freedom (A Toltec Wisdom Book) by Don Miguel Ruiz
  4. The Boy, the Mole, the Fox and the Horse by Charlie Mackesy 
  5. The Four Winds: A Novel by Kristin Hannah 
  6. The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma by Bessel van der Kolk M.D. 

7. Home and Kitchen

Some of the popular products in this category are bedding, furniture, cleaning supplies, heating, cooling, air purifiers, and products for the kitchen and dining. There are also home decor and seasonal decor products along with storage and organization units, which rank high on the BSR list. 

  1. Mellanni Bed Sheet Set
  2. SafeRest Premium Hypoallergenic Waterproof Mattress Protector
  3. Amazon Basics Lightweight Super Soft Easy Care Microfiber Bed Sheet Set 
  4. Twin Sheet Set – 3 Piece – College Dorm Room Bed Sheets 
  5. Bedsure Satin Pillowcases Standard Set of 2 – Airy Blue Pillowcases for Hair and Skin 
  6. Katchy Indoor Insect Trap – Catcher & Killer for Mosquito, Gnat, Moth, Fruit Flies 

8. Clothing, Shoes & Jewelry

People shopping in this category on Amazon are not looking for what’s visually appealing or fashionable, but what is comfortable. As you’ll be able to see from the products listed below, Amazon prime shoppers value comfort over everything. It’s a good time to tap into the category as there’s still a lot of things you can sell. Amazon has been building out its Clothing, Shoes & Jewelry category for some time now. With that, here are the best sellers in fashion:

  1. Crocs Men’s and Women’s Classic Clog
  2. POKARLA Women’s High Waisted Cotton Underwear Soft Breathable Panties Stretch Briefs
  3. TASADA V-Neck Sports Bras for Women – Wirefree Padded Yoga Bra Running Workout Aesthetic Crop Tank Tops
  4. Gildan Men’s Crew T-Shirts, Multipack
  5. Fruit of the Loom Men’s Coolzone Boxer Briefs
  6. Gildan Men’s Fleece Hooded Sweatshirt, Style G18500

9. Video Games

The Video Games category includes everything from gift cards, to actual games, to hardware like controllers and headsets. Surprisingly, such hardware barely even made the top 10 here. Instead, gift cards are the most popular:

  1. PlayStation Store Gift Card [Digital Code]
  2. Xbox Gift Card [Digital Code]
  3. Roblox Gift Card – 800 Robux [Includes Exclusive Virtual Item] [Online Game Code]
  4. Nintendo eShop Gift Card
  5. Roblox Gift Card – 2000 Robux [Includes Exclusive Virtual Item] [Online Game Code]
  6. PlayStation Plus: 1 Month Membership [Digital Code]

Best Selling Practices for Amazon 

Incorporate Keywords

As you research your audience and the features they want in the products you sell, create a keyword list. For each product include relevant keywords in the listing title and in the description. For example, if you sell laptop skins in the Electronics category and marble printed laptop skins are in demand, add those terms to the title. Customer queries have become extremely specific and the Amazon algorithm picks on them faster. So when customers search for something like “marble laptop skins” or “black and white marble print laptop covers,” your products are likely to appear at the top. This was the first result when I searched for “Marble Printed Laptop Skins.” 

Always Ask for Customer Reviews

Customers rely heavily on reviews for products on Amazon. Because there are multiple sellers selling identical products there, the deciding factor for buyers is the product reviews. Whether you’re fulfilling your own orders or using FBA, it’s important that you reach out to customers a couple of days after delivery to ask for a review. Reviews are part of the customer journey, and the more reviews buyers have to make informed decisions, the better. Positive reviews add authenticity to your products because customers know that normal users like them have enjoyed the product and the opinions are not biased in any way. 

Get a Best Seller Badge

Amazon’s best sellers lists are updated hourly. A lot of sellers start their journeys by browsing on these pages, so if you earn the #1 Best Seller badge, your products are more likely to be seen by customers.

In Conclusion

While most of these categories are tapped into, there is still enough space for new competitors. With the holiday season approaching, it’s the best time to select a niche and create awareness around your products. Customers have a higher budget during the last quarter because they’re not only buying for themselves, but also for relatives, friends, and more. So start selling and earning now!

Product Content Management (PCM): Everything You Need to Know

Product Content Management (PCM): Everything You Need to Know

What is PCM?

A Product Content Management system is used for creating, managing, sharing, organizing, and categorizing any product-related data. The solution ensures a seamless flow of products from the start to the end of the product cycle. 

A PCM ideally handles product attributes, categories, descriptions, images, and other marketing material: all things that help centralize product data and enable multi-channel selling.

Product content comes in from multiple sources within an organization. This includes different departments like inventory, marketing, and sales or solutions such as an ERP, spreadsheets, or an MDM. The PCM centralizes all this information, giving your team a platform through which they can make collaborative edits in real-time. 

A streamlined workflow enables your organization to reduce your time to market, and send out product information to your sales channels, staying one step ahead of your competition.

Also read: Product Attributes: Everything You Need to Know (Definition and List)

Features of a Product Content Management (PCM) System 

1. Data Management for Products

The biggest feature that PCM offers is managing your product data. It allows you to create a consistent product catalog through information from different suppliers/vendors that usually have huge variations in their data structures and quality. 

For e.g. on PIM software like Apimio as a retailer, you can invite all your vendors so they can share product data with you. Usually, different vendors maintain their product data in different formats. But once they start uploading it to Apimio directly or through CSV files, it will all become consistent in one, single format. So data will come to you in a consistent format from all of them, which will be compatible with all your sales channels such as Shopify. 

2. Product Publishing

If you’re currently going the manual way, it means you’re constantly having to update and upload spreadsheets to your sales channels. This is tedious and delays your time-to-market. Not only are spreadsheets prone to error, but they also need to be in formats that match that of the channel you wish to export it to. However, with a PCM, this task becomes automated. You have a central location for all your product data which you can publish to your selling channels with just one click, in your preferred format.  

Although e-commerce platforms such as Shopify do let you manage your product data within the platform itself, they are not equipped to handle large amounts of data on the backend. They also can’t maintain large datasets from the supplier, and neither can your suppliers directly collaborate with you and upload data themselves. A PCM is the solution to this hurdle as it gives retailers and vendors a seamless way to publish products to their stores exactly the way they intended.

With Apimio, you can connect your Shopify stores and sync your product changes immediately. Similarly, you can export changes with our CSV files that are compatible with all popular selling channels such as Amazon, Magento, WooCommerce, and more. 

Also read: 2 Quick Ways of Importing Products to Shopify (in Bulk)

3. Product Lifecycle Management Workflows

A PCM is designed to handle all product data from start to finish: adding new products, maintaining existing ones, and pushing them to multiple selling channels. The whole purpose is to avoid any bottlenecks along the way and creating a seamless user experience.


There are a ridiculous amount of tools in the market today. And sometimes it gets confusing because of how similar they sound. We get it. Let me break this down for you quickly. 

With a PIM, a retailer can create, enrich, and distribute their products to multiple sales channels.

PCM provides the features to select the appropriate product content and images for the products. PXM provides some additional features such as onboarding and managing product data from suppliers, and efficiently distributing high-quality, channel-ready product information to all multiple touchpoints.

A PIM and PCM are quite identical in their purpose and functionality. However, a PIM is slightly more advanced than a PCM as it provides additional elements of adding and editing your product descriptions, digital media, and more. 

As a brand, it can be costly to implement a separate tool for each of the above-mentioned functions. That’s why we created a tool that gives you a PIM, PCM, and PXM all-in-one. Apimio lets you add, edit, enrich, and distribute your product data to multiple channels. Retailers can manage data directly coming from their suppliers. They can create their own vendor database and optimize their user experiences.

Try Apimio completely free! 

Apimio has a completely free version that lets you see the product in all its glory! Check it out today for your business and let us enrich your whole e-commerce experience. 

Top 10 Inventory Management Software for Shopify Users (2021)

Top 10 Inventory Management Software for Shopify Users (2021)

What is an Inventory Management System?

An inventory management system (or inventory system) is the process through which companies track all their goods throughout their entire supply chain, from purchasing to production to end sales. It governs how you approach inventory management for your business.

Why do I need an Inventory System?

Any business handling large amounts of stock will need an inventory management system. This allows you to accurately track your inventory. Without one, you’ll either always be understocked or overstocked, with delayed stock-ups. 

There are numerous inventory management systems in the market that you can choose from. Some ideal features that you need to look into are listed below. Following from that, we’ll go over some of the best software in the market currently. 

Top features of an Inventory Management System 

  1. Improved inventory control and forecasting/projection
  2. Centralized inventory management 
  3. Barcoding & Scanning
  4. Improved, actionable inventory analysis
  5. Reporting of the business activities 
  6. Integration of inventory management software with other systems
  7. Configurability

Top 10 Inventory Management Software

1. Katana

Katana is an inventory system well suited for small and scaling businesses. It’s real time updates allow users to stay up to date with all their inventory planning. They can get an overview of their whole inventory from a central place. 

Pricing: Starting from $99 per month for essential plan. $299 for PRO plan. No free version.

2. Trunk 

Trunk is a cloud-based inventory solution that allows small to large enterprises manage their inventory across multiple platforms. Users can link products with their SKUs to prevent duplicate entries in the system and optimize their workflows. 

Pricing: Pricing starts from $35 per month. Users can take a free trial, but there is no free version for the software.

3. Stocky 

Stocky is a Shopify app that comes with the Shopify POS Pro. It allows users to create and manage purchase orders centrally, forecast inventory, and replenish stock timely to meet customer demand. It also provides analytics and insights into inventory reporting, SKU/variant reports, and more. 

Pricing: The app comes installed with the Shopify POS Pro plan.

4. Orderhive 

Orderhive is a multi-channel inventory management software that lets you track inventory levels across all channels. You can manage different storefronts on marketplaces like Amazon, eBay, and platforms like Shopify. You can also integrate it with other accounting software and shipping providers.

Pricing: Starting from $44.99 per month.

15-day completely free trial (no credit card required) Add-ons are available for more functionalities. Easy refund policy.

5. ShipBob

ShipBob offers a simple and easy to use interface. It integrates with leading ecommerce platforms, allowing users to fulfill inventory orders immediately. It also lets retailers split inventory across locations for faster delivery. This also helps them reduce shipping charges for customers. 

Pricing: ShipBob doesn’t reveal their prices online. To get a quote, you must contact their team online.

6. ShipHero

Shiphero is a fulfillment & cloud software that offers helpful solutions like inventory management and order management. It provides clear pricing and does not charge to set up.

Pricing: Starting at $1850 per month for Brand WMS and $1995 per month for 3PL WMS. To get a quote for Enterprise WMS, you must contact their team online.

7. StockSync

StockSync is an inventory management software that allows users to automate products and import inventory from Google Sheets or any other feed. It lets you add or remove products and automate scheduling. Moreover, it also supports all file formats and lets users set their own pricing.

Pricing: Starts at $0 per month for the free plan, $5 for the basic plan, $10 for the pro plan, and $49 for the business plan.

8. Skubana

Skubana is an inventory and order management software for brands and sellers. It allows brands to unify and automate their business processes for a better and smoother experience.

Pricing: Starts at $1000, for up to 1000 orders per month.

9. Shopventory

Shopventory is a multi-location eCommerce inventory management solution that lets users identify and fix inventory issues using real-time reporting that highlights trouble spots. It allows users to know before they run low on inventory and has condition-based alerts. 

Pricing: Starts at $79 per month for the Standard plan, $199 for the Professional plan, $399 for the Elite plan, and $799 for the Enterprise plan.

10. Tradegecko

Tradegecko is a powerful automated inventory management software for wholesale and multichannel eCommerce with a B2B marketing platform. It allows users to sell, ship, grow and manage their multi-channel and wholesale business in one place.

Pricing: Starts at $39 per month for Founder plan, $79 for Lite plan, $199 for Small Business plan, and $599 for Business plan.

In Conclusion

Your decision over which inventory management system to pick largely depends on your company size, operations, model, and product type.

We hope you found this guide useful. While you’re at it also look at how a PIM software can improve your sales process and improve time to market.

Checkout our PIM solution that lets you create awesome digital catalogs for all your sales channels in no time!