Minal Kiani

Minal Kiani

Minal Kiani is a Content Marketing Specialist at Apimio Inc. She's an expert writer in Business and Product Information Management.
What is Brand Asset Management (BAM)?

What is Brand Asset Management (BAM)?

Brand asset management is an organizational practice that involves collecting and managing all assets of your business in one place. For example, logos are something used very often on different platforms and social media. You should be able to access them easily at all times.

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DTC Marketing: Definition, Strategies, Examples

DTC Marketing: Definition, Strategies, Examples

Direct to consumer marketing is a growing marketing strategy that eliminates the middleman and allows manufacturers and suppliers to sell directly to the end consumer. Businesses that independently manufacture, market, sell, and ship their own products are increasing with each day, hence DTC marketing is changing the whole business world. 

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How Can You Create A Rich Product Content Strategy?

How Can You Create A Rich Product Content Strategy?

When selling online, the only way to bring your products to life is through product descriptions that tell a story and images that allow customers to visualize your products. Product content should be complete, accurate, and compelling to drive conversions. It’s essential to an effective omnichannel commerce strategy.

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Top 10 Inventory Management Extensions in 2023

Top 10 Inventory Management Extensions in 2023

An inventory management system (or inventory system) is the process through which companies track all their goods throughout their entire supply chain, from purchasing to production to end sales. It governs how you approach inventory management for your business.

Any business handling large amounts of stock will need an inventory management system. This allows you to accurately track your inventory.

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Time-to-Market (TTM): What Is It & How Can You Improve It?

Time-to-Market (TTM): What Is It & How Can You Improve It?

Time-to-market (TTM) is a term used to describe the time it takes from the initial idea of the product to the final, finished product being put out in the market.

In a fast-paced economy where there is always someone doing something similar to what you’re doing, it’s important to gain a competitive advantage over them.

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How to Fix Shopping Cart Abandonment? (10 Important Tips)

How to Fix Shopping Cart Abandonment? (10 Important Tips)

Choosing the right platform for your Digital shopping cart abandonment is a big problem for online retailers. This happens when a user initiates a check out process on your online store but abandons the page before completing the purchase. So any product that was put in the cart but not purchased by the customer will be considered as “abandoned”. 

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