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Minal Kiani

Minal Kiani

Minal is the Content Marketing Specialist at Apimio Inc. She writes about Ecommerce, PIM software and Market research based on Ecommerce product information issues.
Why You Should Consider Building Multiple Shopify Stores

Why You Should Consider Building Multiple Shopify Stores

In this blog, we’ll highlight some of the main reasons you might want to create multiple stores. If your business meets that criteria, we suggest you start planning. We’ll also give you some great solutions to the common challenges e-commerce owners face when they operate more than one Shopify store. 

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What is Brand Asset Management (BAM)?

What is Brand Asset Management (BAM)?

Brand asset management is an organizational practice that involves collecting and managing all assets of your business in one place. For example, logos are something used very often on different platforms and social media. You should be able to access them easily at all times.

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DTC Marketing: Definition, Strategies, Examples

DTC Marketing: Definition, Strategies, Examples

Direct to consumer marketing is a growing marketing strategy that eliminates the middleman and allows manufacturers and suppliers to sell directly to the end consumer. Businesses that independently manufacture, market, sell, and ship their own products are increasing with each day, hence DTC marketing is changing the whole business world. 

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How Can You Create A Rich Product Content Strategy?

How Can You Create A Rich Product Content Strategy?

When selling online, the only way to bring your products to life is through product descriptions that tell a story and images that allow customers to visualize your products. Product content should be complete, accurate, and compelling to drive conversions. It’s essential to an effective omnichannel commerce strategy.

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What is Product Content Management (PCM)?

What is Product Content Management (PCM)?

A Product Content Management system used for creating, managing, sharing, organizing, and categorizing any product-related data. The solution ensures a seamless flow of products from the start to the end of the product cycle.

A PCM ideally handles product attributes, categories, descriptions, images, and other marketing material, all things that help centralize product data and enable multi-channel selling.

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Top 10 Inventory Management Extensions in 2022

Top 10 Inventory Management Extensions in 2022

An inventory management system (or inventory system) is the process through which companies track all their goods throughout their entire supply chain, from purchasing to production to end sales. It governs how you approach inventory management for your business.

Any business handling large amounts of stock will need an inventory management system. This allows you to accurately track your inventory.

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Time-to-Market (TTM): What Is It & How Can You Improve It?

Time-to-Market (TTM): What Is It & How Can You Improve It?

Time-to-market (TTM) is a term used to describe the time it takes from the initial idea of the product to the final, finished product being put out in the market.

In a fast-paced economy where there is always someone doing something similar to what you’re doing, it’s important to gain a competitive advantage over them.

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