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How to Automate Content for Shopify with a PIM in 5 Simple Steps

by | Product Information

content automation tool


Having an eCommerce business is no longer as simple as it once was. Buyers have so many options that it’s difficult for brands to differentiate themselves from the competition and for customers to discover a brand they can trust.

A combination of factors contributes to this success; the most significant is providing attractive and completely managed product content.

The best product content is a thorough, exciting product description that includes high-quality images. It is also SEO-optimized to attract the proper customers to your online store.

In this blog, we will discuss PIM, the step to follow for content automation for Shopify, and some benefits that come with it. 

If you’re new to Shopify, read in detail about What does Shopify do and learn more ways to start earning more through eCommerce.

What is a PIM?

A product information management tool is a solution that allows store owners to collect, store, manage, enrich, and syndicate product information across multiple platforms.

PIM provides a single platform for managing data about an e-commerce business’s products and services cost-effectively. PIM also makes it easier to keep product data and automate content for multiple channels. 

To learn more about PIM software, please visit What is PIM software? (Benefits & Features)

Steps of Content Automation for Shopify

Step 1: Stop managing your data manually on spreadsheets

You won’t sell on multiple channels if you’re still using spreadsheets to manage your products. It’s a common blunder made by eCommerce or product managers. It wastes time on the things that PIM could be automated.

Furthermore, employing spreadsheets as a master database can limit the capabilities of a marketing and sales team (and product content, more importantly).

This tool wasn’t built to handle large amounts of text and visual materials in various formats. You’re more prone to human mistakes and data silos. You’ll also create miscommunication if you only use spreadsheets.

The ultimate solution to siloed spreadsheets is a Product Information Management tool. It centralizes large amounts of product data. This includes descriptions, texts, titles, digital media, and marketing material.

After you’ve centralized all of your data, you can start enhancing it to meet Shopify’s content criteria.

After that, you can set up auto-match attributes that automate new data and sync it directly to your Shopify store. It all depends on the tool you’re using. Any changes made in your PIM will be reflected automatically in your web store. You can also use the same method to create sales channels and feeds.

Step 2: Gather all your product information in a central location

Your data management slows down when you operate with scattered data. Instead, invest in technology that will help your content stand out from the crowd.

A centralized approach to Product Information Management is important for shortening your time to market. This is because it neatly stores everything in one accessible spot.

You can connect basic product information (identification SKU, GTIN, price, etc.) you already have on hand. You can then expand it for marketing by clicking a PIM tool to your ERP system.

This means taking advantage of the wide range of content fields offered in PIM to help increase content quality without constraints.

Furthermore, several next-generation PIMs have Digital Asset Management (DAM) features. These systems allow you to avoid using Dropbox, the cloud, or a separate DAM solution as your primary source of visual assets storage. 

All of your content and photographs will be housed together in this manner. It improves team collaboration and productivity when all of you store your content in a single source of truth.

Step 3: Shape your product content for maximum outcome

Regardless of the automation solution you use or how you want to manage the information for your web store, you must meet these requirements at a minimum. However, as you may be aware, data alone will not result in sales.

For example, you can improve existing material, optimize it for search engines. You can then measure the performance of each product in an analytics tool using Apimio PIM. Setting up an automated process for a specific profile is the beauty of centralizing your e-commerce product information.

Step 4: Set your quality standards for consistency

There is a quality control feature available in some catalog management software. You can use this helpful tool for your Shopify website as you would for a specific sales channel for your content. It ensures that you give your customers all the information they need to make a purchase.

You can create a completion attribute in Apimio. This is a measurement feature that helps you determine the minimum criteria that each product must meet. The system makes sure you stay on track as you work toward your goal.

You can check to see whether goods are 100% enriched and ready for Shopify if your content follows the attribute workflow you’ve set up.

If you don’t, Apimio will recognize that your material is missing or inconsistent, and you won’t be able to share it with your business.

Step 5: Start automating content from Shopify to other platforms

If you’ve been manually managing your product information for months (or years), it’s unlikely you’ll extend out to new channels. We understand—who has time to format each sheet for a new channel when you can barely format one for a single web store? This is just one instance in which your store’s future is in jeopardy.

Ecommerce is evolving, but some solutions can help you keep up and compete against the industry’s giants. Your expansion potential is limitless. From omnichannel retailing to cross-border selling, multilingual web stores, and more. But it all starts with comprehensive, automated product data.

Content Automation Benefits of a PIM for Shopify Owners

Set up product variants & Shopify bundles on PIM

Including product, the variant is a profitable strategy. It not only allows you to sell more, but it also improves the customer experience.

The most significant benefit of variants is that they increase traffic. The more product versions you offer, the more likely that someone will come upon one of them. If you sell a t-shirt in five distinct colors, for example, you have a 5x higher chance of attracting potential buyers.

To learn more in detail about product variants and their benefits, visit What are Product Variants?

Sync SKUs to your store with PIM in a click

A PIM platform connects your ERP and Shopify marketplace. It’s easier to keep track of everything in one location. As a result, everything has been automated. There’s no need to enter information manually from the ERP into the Shopify product database if you use Shopify with ERP.

Everything goes well when you connect to the PIM. As a result, you save time and avoid missing SKUs or mishandled data.

Sell on multiple third-party marketplaces

One of the many benefits of e-commerce is the ability to sell across several channels.

PIM has the advantage of being able to syndicate the same information over multiple channels. What are how this will dramatically improve your processes?

There’s no need to customize each channel’s product pages separately. PIM entirely eliminates such time-consuming tasks. Second, each sales channel has its own set of specifications.

Each platform has its own set of limitations, whether it’s in terms of content or graphics. A product information manager (PIM) transforms the original content into an appropriate format for the sales channel.


Surprisingly, e-commerce revenues are expected to surpass $4.5 trillion by 2021.

As you can see, the possibilities are limitless. This also requires the development of more efficient inner-organizational processes. Companies must plan ahead in order to meet such exponential growth. They need to shift attention away from repetitive operations that can be easily mechanized.

A product information management (PIM) system is a central storehouse for all your product data that makes managing complex product data straightforward.

It was created to minimize manual processes and automate company activities. It also provides scalability to all businesses, not just large corporations.

Shopify is a formidable tool in and of itself. And when combined with a PIM, there’s no stopping you from expanding your business.

Written by <a href="" target="_self">Arslan Hasan</a>

Written by Arslan Hasan

Arslan was a Content Marketing Specialist at Apimio. With a Bachelors's in Marketing, he writes Research-based guides for Ecommerce Managers.

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