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Top 11 Responsibilities of the Marketing Department (2022)

Top 11 Responsibilities of the Marketing Department (2022)

Marketing professionals have many responsibilities that include building the company’s image, developing strategies to promote products or services, and providing information about those products or services to all interested parties. 

In this blog, we will be talking about the key roles and responsibilities of the marketing department. Well then, let’s get started.

E-commerce Customer Experience (CX) and 5 ways to enhance it

E-commerce Customer Experience (CX) and 5 ways to enhance it

Keeping them on your site to complete their purchase isn’t just about signing up for your newsletter or liking your page on Facebook. It’s about nailing down the crucial elements of customer experience (CX), so you can turn even more browsers into buyers. 

In this blog will look at what an e-commerce customer experience is, what goal we need to achieve, and how you can build a great customer experience for your online store

11 Quick Tips to Improve Shopify SEO [Non-technical Guide]

11 Quick Tips to Improve Shopify SEO [Non-technical Guide]

Are you a Shopify store owner looking to improve your SEO? If so, you’ve come to the right place. In this blog, I will tell you, “How to Improve SEO for your Shopify Store”.

Your Shopify store is a business, and it needs to generate sales. So here’s a quick list of 10 things you can do to improve your store’s performance.

Amazon SEO: Optimize your Product Listing in 6 steps

Amazon SEO: Optimize your Product Listing in 6 steps

If you’re an Amazon seller, you might need to do Amazon product listing optimization at some point. This might be for a private label item, a new retail product, or a unique package. Product listings that are both informative and convincing will help you increase sales and improve your product rating.

In this blog, we’ll look at some of the ways you may improve and optimize your Amazon product listings and, as a result, rank higher on Amazon.

How to Automate Content for Shopify with a PIM in 5 Simple Steps

How to Automate Content for Shopify with a PIM in 5 Simple Steps

Having an eCommerce business isn’t as simple as it once was. Buyers have so many options that it’s difficult for companies to differentiate themselves from the competition and for customers to discover a brand they can trust. 

In this blog, we will discuss PIM, the step to follow for content automation for Shopify, and some benefits that come with it. 

Multilingual Ecommerce with Shopify: Think Globally

Multilingual Ecommerce with Shopify: Think Globally

As an eCommerce retailer, we are always looking for new approaches to refine our store items, maintain satisfied consumers, boost traffic, and convert more purchases. 

A few years ago, building a multilingual eCommerce store used to be a headache for developers but thanks to technological advancements, it is now much easier. Fortunately, Shopify provides you with a lot of options for achieving your objectives.

Why You Should Consider Building Multiple Shopify Stores

Why You Should Consider Building Multiple Shopify Stores

In this blog, we’ll highlight some of the main reasons you might want to create multiple stores. If your business meets that criteria, we suggest you start planning. We’ll also give you some great solutions to the common challenges e-commerce owners face when they operate more than one Shopify store. 

How to Set Up Wholesale Pricing and Retail Pricing

How to Set Up Wholesale Pricing and Retail Pricing

Wholesale and retail pricing are crucial aspects of every business.

In this blog, we will discuss wholesale and retail pricing, their strategies, and the steps to calculate these prices on your own.

What is Brand Asset Management (BAM)?

What is Brand Asset Management (BAM)?

Brand asset management is an organizational practice that involves collecting and managing all assets of your business in one place. For example, logos are something used very often on different platforms and social media. You should be able to access them easily at all times.

DTC Marketing: Definition, Strategies, Examples

DTC Marketing: Definition, Strategies, Examples

Direct to consumer marketing is a growing marketing strategy that eliminates the middleman and allows manufacturers and suppliers to sell directly to the end consumer. Businesses that independently manufacture, market, sell, and ship their own products are increasing with each day, hence DTC marketing is changing the whole business world. 

Digital Asset Management (DAM): Definition, Benefits, Solutions

Digital Asset Management (DAM): Definition, Benefits, Solutions

Here is a fun fact: According to a study, using a DAM system can help marketers shorten time to market and increase high fives in your organization by 500%. Pretty interesting, right?

In this blog, I will be taking you through what DAM Systems are, what their benefits and features are, the top 5 DAM tools, and how they can boost your business efficiency. 

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