Brand Asset Management is an organizational practice that involves collecting and managing all assets of your business in one place. For example, logos are something used very often on different platforms and social media. You should be able to access them easily at all times. If you have to onboard a new designer, it’s way more efficient to invite him to a central platform where he can access all adaptations of the company’s logo and other digital media to aid in his work rather than providing him files scattered all over a system.
What are brand assets?
Brand assets are anything unique to your business and that helps people identify your business from others. They make you stand out from a market full of competitors. A brand asset can include anything from a digital file, image, or video, to your company logo. The following are all considered brand assets:
Brand logo (including each adaptation and variation for different platforms and uses)
Artwork for your social media
Digital media inlcuding images, videos, and artwork
The typography and fonts you’ve used throughout your product and website
Any taglines or slogans
All types of material for your communications
Brand assets that include the guidelines to proper usage of your branding, such as handbooks
Why your company needs Digital Brand Asset Management
Brand Asset Management tools provide companies with a centralized cloud platform to store all their digital brand assets. This makes them easily accessible and also ensures that they’re not used without a threat of loss or theft. When brand assets are scattered in files and folders across departments and systems, they’re susceptible to unauthorized changes, losses, or security breaches.
A centralized platform makes it easier to manage assets and distribute them across departments. Tools like Apimio allow you to store your brand assets in a cloud system and create custom permissions so only authorized personnel can access the assets. You can invite all your teams and assign different permissions to each of them. If one department is specifically responsible for putting out product descriptions for your e-commerce stores, while another is responsible for images and brand assets, you can create customized roles for each of them.
Managing your brand assets also creates consistency in your strategies across platforms. A study by Lucidpress found that over 60% of brands believe that a consistent and strong brand image is essential to generating leads and gaining customer loyalty. Although different platforms require different marketing tactics, your branding should always stay consistent, creative, and unique. It should be one that customers remember and talk about.
A clear BAM strategy is beneficial to your business as you can:
Better organize your assets and manage operations with higher efficiency
Maintain brand consistency across platforms
Create better collaboration and communication between team members with a centralized platform containing all relevant documents and information
Easily access data
Monitor and analyze the lifecycle of your brand assets and ensure they’re always up to date
How BAM and PIM together can power your business
A PIM is also a centralized cloud-based platform that gives you a single source of truth for all your product data. This includes product descriptions, product images, and other brand assets. A PIM system allows you to create consistency across your store with your product information, ensuring nothing is incomplete or inaccurate. Most PIM solutions like Apimio come with built-in BAM capabilities. Apimio goes one step further by letting you invite your channel partners so retailers can invite their suppliers, and vice versa, to share product data directly.
When retailers invite suppliers to get information directly from the source, it creates a streamlined workflow process that enables a more efficient work environment. When your product data, digital media, and brand assets are all in one place, you can manage and distribute data much faster across multiple departments and channels.
How is Brand Asset Management different from Digital Asset Management?
Digital Asset Management (DAM) is essentially concerned with the digital presence and strategies of your online store. How you store your product images and other media, and how you distribute it to your channel partners and selling platforms comes under digital asset management. BAM does the same thing but for assets concerned with your brand. Your brand’s logo, for example, would come under brand asset management.
Investing in multiple tools for the management of various assets can be extremely heavy on your budget, that’s why we created Apimio. It lets you curate the ultimate product experience for your online shoppers while staying budget-friendly. Check out everything Apimio can do for your business by booking a demo today.
Direct to consumer marketing is a growing marketing strategy that eliminates the middleman and allows manufacturers and suppliers to sell directly to the end consumer. Businesses that independently manufacture, market, sell, and ship their own products are increasing with each day, hence DTC marketing is changing the whole business world.
How Does DTC Marketing Benefit Suppliers?
DTC marketing carries multiple advantages for suppliers. Because of the autonomy that it gives to the suppliers throughout the sales journey, they’re able to deliver a more consistent and relevant experience to their customers. They retain full control over the product information that reaches the user, the marketing processes, the supply chain, and the after-sales service.
Direct to consumer marketing makes it easier to acquire customer data to get a clear picture of buyer behavior and create more conversions while delivering unique, personalized experiences.
The direct contact and communication with customers from start to finish allows suppliers to gain key insights into the sales process, collect customer data and feedback, and address issues in their own way without a retailer being involved. Because manufacturers that use direct-to-consumer marketing directly interact with people that buy their products, brands can make improvements on their offerings based on customer feedback, ultimately improving customer loyalty.
Moreover, because in the D2C model suppliers enter the business without going through a third-party vendor, they usually start off as online stores, hence require lesser capital.
Top DTC Marketing Strategies
Create a memorable brand experience
Consumers talk about their brand experience for longer than you would imagine. If they’re able to resonate with a brand’s values or find uniqueness in it, they will remember it and also tell their friends and peers about it. Consistency and creativity aid in a great brand experience and create a memorable brand identity.
While the brand name, logo, and colors are factors used to form an identity, there are several other factors that can come into play. Remember to do thorough research on your audience so you can develop the right form of language and communication with them. For example, check out this Lipton Green Tea ad that encourages users to make healthier choices while buying groceries. They make the ad relatable for the average user in a very simple way. Although Lipton is not a DTC brand, its marketing strategies can be used for DTC brands as well and can prove to be very rewarding.
Always highlight past customer experiences
Consumers relate to other consumers. Much like how reviews play a huge part in the user’s buying decision, finding stories of consumers who have already purchased something from your brand adds relevancy and credibility to the whole buyer experience.
User-generated content (UGC) is one of the best DTC marketing strategies. By giving consumers personalized experiences with your brand, you encourage them to share this experience with others, not just online but through word-of-mouth. Word-of-mouth is a great way to gain popularity in the DTC world.
Engage customers through e-mail marketing
Personalized e-mails go a long way. By targeting customers by segment, you can create better relationships with your consumers and increase brand loyalty. By creating personalized offers, you can address specific pain points for each segment. There are multiple SaaS solutions in the market that allow this.
A great e-mail marketing strategy starts with a Welcome e-mail that hits all the right spots. Check out Interior Define’s welcome e-mail. This is one of the biggest furniture names in the DTC market. Through their very first e-mail, they let users know they can customize every aspect of their sofa. This is a great strategy to adopt as customers have different preferences and being able to customize their furniture is a great way to keep them engaged with your store.
Following on from the welcome email, you have a long way to go for engaging users. For example, if you sell furniture and a consumer buys a lounge sofa from you, you can send them personalized e-mails of matching center tables or decor that would go well with their purchase. Upselling through e-mail brings in higher conversions.
Connect with your audience on social media, partner with influencers
Get in touch with your target audience on social media such as Facebook, Instagram, Pinterest, and Twitter. Don’t just post quality content but also engage with users. Create giveaways, polls, and carry out other interactive activities. Customers enjoy that kind of stuff from brands.
Also, take advantage of influencers. According to Nielsen, 92% of consumers trust recommendations from people they know more than advertising. Consumers believe influencer content to be more authentic than content generated directly by brands.
These influencers don’t necessarily need to have millions of followers. They can have thousands of them and as long as they come from the niche that you’re targeting, they can bring a lot of relevant traffic to your store that will lead to conversions.
With almost half the world’s population using social media, social media marketing helps you reach your target audience in various ways.
Continue marketing efforts offline
Traditional marketing can be expensive, but effective. Once you have enough revenue coming in from your online store, you can start marketing on billboards, subway, television, and radio ads. If you have a smaller marketing budget, consider advertising through pamphlets. Just like direct mail, traditional marketing tactics are still effective.
Create memorable and compelling online ads
When your marketing budget allows it, take full advantage of paid search and display ads to create awareness around your brand and come into the customer’s radar. If your brand is slightly new, you can start a PPC campaign to reach a more targeted demographic and generate valuable leads.
Collect and analyze feedback
As we mentioned earlier, DTC marketing comes with the advantage of direct communication with the consumer. This allows you to build better relationships with customers. You can learn what your customers like, where you can improve marketing and communication efforts, and act instantly on customer complaints. The feedback you receive can be used to craft better customer experiences that lead to brand loyalty.
How PIM solutions make DTC marketing easier
PIM Solutions like Apimio enable vendors and suppliers to directly upload product data to a centralized cloud database through which they can invite multiple channel partners and distribute data to sales channels. It gives vendors autonomy over how their products are presented on online storefronts.
In a DTC setting, suppliers become in charge of all product information including descriptions, images, brand assets, and more to be displayed on storefronts. By having a single platform through which they can manage and distribute data, they can become more efficient with their workflows.
Moreover, Apimio also provides data quality insights so if any digital assets are not up to industry standards, suppliers are immediately notified and they can make updates. They can invite multiple team members and assign different tasks to each. All in all, Apimio is the one-step fits all solution for suppliers just entering the DTC market and provides all features that would help them excel in the e-commerce environment.
What mobile strategies are effective for DTC marketing?
With more than 50% of online sales made from mobile, you must ensure that as a DTC brand, your store is mobile optimized. Most major brands such as Zara and Sephora have created their own mobile apps for online shopping. Warby Parker goes one step ahead with its augmented reality app that allows consumers to visualize and purchase custom glasses frames.
A great thing about apps is the in-app ads that businesses can use for user acquisition. Even for DTC brands that are yet to create their own mobile apps, mobile is the most valuable marketing medium. Some of the most promising mobile strategies for DTC marketers can be:
Cost-per-action (CPA) advertising is a model where advertisers only pay if and when an ad leads to a defined action that is pre-set by the advertiser, such as a sale. For example, DTC brands might run a CPA campaign in which adding an item to cart in the core KPI. Such a campaign could then be tied with performance marketing initiatives such as email reminders of cart abandonment or discounts that can encourage customers to buy the products.
Cost-per-completed-view (CPCV) advertising is a model which rewards consumers when they watch a complete video. Advertisers only have to pay when a video is watched through to completion. where advertisers for completed video views. CPCV advertising is beneficial as it ensures your ads are having maximum impact on users and fully delivering their intended message.
Cost-per-engagement (CPE) advertising is a model where advertisers pay for user engagement depending on the ad campaign. Advertisers only pay when the user reaches a desired engagement within the app.
5 Major DTC Brands That Are Nailing the Marketing Game
Want to see these strategies in action? Here are some DTC brands that are killing it with their marketing.
Casper that launched in 2014, has pulled off more than $100 million in sales. They’ve done this by addressing their target audience’s pain points and marketing them exactly the way they needed to. By addressing customer pain points and then marketing the heck out of its solutions.
A big problem for users buying mattresses was finding the right fit. Now I don’t know about you, but I’m very particular about my mattress. After all, I spend a great amount of time in it, so if it’s up to my level of comfort, I don’t want it. However, before Casper, the only way to buy mattresses was to go into a huge store, look around, sit on a few mattresses for fleeting seconds, and make a decision, and pay a high delivery cost for the mattress to be delivered to you. However, to really get the comfort of a mattress, you need to try it out for several days. And this is exactly what Casper addressed.
Casper decided to sell just one type of mattress straight to the customer’s doorstep. They’re allowed to try out the mattress for 100 days and can return it if they don’t like it. So basically, no commitment is necessary.
Casper made some major marketing efforts that led to their success. Initially, they only focused on two places: Los Angeles and New York. These are the largest states in America so to appeal to their populations, they started using IRL advertising on subways.
But where Casper really succeeded in DTC marketing was with its use of influencer marketing. The brand paid people from micro-influencers to Kylie Jenner to post ads on their social accounts. After Jenner posted a video unboxing her new Casper mattress, the brand saw sales double virtually overnight.
In their very first email, they capture the user’s interest with a warm message, letting them know of all the comfort they provide including free delivery and returns, and a 100-night free trial.
Barbox, a subscription box service for dogs launched in 2011, and has seen immense success ever since. With over 10 million boxes shipped, the company attracted an industry worth almost $86 billion. Barkbox offers one product only, and that too on a monthly subscription: a box containing curated treats, toys, and other products for pampered pups.
Barkbox gained its fame using social media, and without the need to pay influencers for it. The company relied on word-of-mouth to help it grow, with many influencers sharing content of opening a Barbox with their pets. The videos aided in the success of Barkbox as users saw how fun it was to open these boxes with their pets. And to this day, it’s one of the biggest drivers of their revenue.
Bombas started with a product that was extremely hard to sell at a higher price point that they had. Their product was engineered with a honeycomb grid support system in the arch and a reinforced blister pad built into the heel. However, with such features, the product was priced at almost $20 per pair which is a very high price range for a sock.
So how did they manage to make space for themselves in the market? Through their business values which ultimately become a marketing tactic. They created a strong mission-driven brand with its buy-one-give-one model that gives one pair of socks in charity for each pair bought. This appealed to the socially conscious shoppers that like to associate themselves with brands that are actively sustainable and charitable in their business practices.
In addition to its branding strategy, Bombas also did some offline marketing as they appeared on the NBC reality series Shark Tank in 2017. This gave them a boost in awareness and sales, regardless of not striking a deal with the Sharks.
4. Warby Parker
Eyeglasses were way too expensive for the average user as Luxottica held almost a monopoly in the industry. They had a typical B2B model and owned companies such as Ray-Ban, Oakley, Lenscrafters, Pearle Vision, and Sunglass Hut. Users needing glasses had just one option, and it was to go to their nearest optometrist’s office and pay hundreds of dollars for eyewear.
This is where Warby Parker came in and changed the whole game. They opted for vertical integration as opposed to horizontal integration. So instead of outsourcing different parts of their supply chain, their fully controlled their entire supply chain. They designed their own eye frames, removing heft added costs of licensing which would be passed down to the end consumer.
They set up an online store and started selling through that store. This removed the cost of setting up a physical store and paying for monthly utilities and also allowed them to reach a higher audience. They controlled 100% of their customer experience which has led to lasting customer loyalty to their brand. And you know what helps them retain customers? Their whole model.
Customers are allowed to select up to 5 frames that they’ll receive via mail- shipping costs included, and try them out for a certain period of time. Once they’ve made up their minds on which glasses they would like to keep, they place their final order online. Customers can return all orders within 30 days.
Warby Parker saved costs of physical stores and now put them to better use by having a huge Customer Experience team to cater to each consumer’s needs. By engaging directly with the user due to the D2C model, the company is able to gather crucial insights into the customer experience and analyze their behavior. This helps them improve future customer experiences.
The razor industry was controlled by giant Gilette, which if you remember, didn’t cost much initially when buying just the razor. However, the replacement blades were an expense that just wouldn’t end for the consumer. But there was nobody in the market to change that or challenge it.
That’s where Dollar Shave Club came in with its D2C subscription model. Consumers get razors directly from the company through recurring deliveries. And we know, subscription models for razor blades? Well, it’s genius. Shaving is a daily activity for many, so it makes sense to play a set amount once and then have razors delivered to you for the rest of the month, or year
This low-cost, logical approach has only been possible due to the D2C model allowing Dollar Shave Club to cut off its supply chain costs and sell cheaper razors directly to users.
As the online market becomes more saturated, you need better strategies to stand out and increase conversions. Stay up-to-date with market trends and constantly monitor how you can reduce costs and reach your customers in the best way possible. Check out Apimio if you’re looking to create better product experiences for your customers, or speak to a professional today.
Thinking of what to sell on Amazon? With the holiday season approaching, shoppers are going through Amazon and adding their favorite products to their wishlist so they can buy them as soon as the discounts hit. E-commerce sales went by 17% during the holiday season last year, so gear up for more this year. We’ll go through the best-selling Amazon products in 2021 so you can stock up and prepare for soaring profits in the coming months.
In general, the following categories are in extremely high demand on Amazon in 2021:
Toys & Games
Camera & Photo
Sports & Outdoors
Home & Kitchen
Clothing, Shoes & Jewelry
However, I’d advise not to directly visit the Amazon Best Sellers page to find products to sell. This is because:
Products found on the best sellers page can be hard to make a profit off since they’re very competitive. Every seller on Amazon has access to this information so there isn’t anything exclusive about it.
Sales of particular products might be falling and you could be jumping on the bandwagon too late.
Some of the best or top-selling products might not have great profit margins.
Since the pandemic, there are certain types of products that have gained popularity, such as:
Nail care sets
Games and puzzles
See how a PIM software like Apimio can help improve your product management during peak sales season and increase conversions on your online store.
Let’s dive into the top-selling products across major categories on Amazon:
1. Toys & Games
Toys and Games are one of Amazon’s top-selling categories. As Disney and Pixar release new movies every few months, new toys are also launched for characters in line with those movies. This is a never-ending cycle, making toys and games a huge hit. Furthermore, with most children attending school online the past year, parents have started investing a lot more in educational games and those that enhance children’s cognitive skills.
As a seller, you should keep a lookout for any new movies as toys are released alongside movie trailers. Always stay one step ahead of your competition. You can also check Amazon’s best-selling products page for toys and games which is updated hourly to know which products are the most in. However, as we mentioned earlier, this page is visible to everyone selling on Amazon so the market becomes highly competitive. That’s why it’s important you do your own regular research before deciding on what to sell. You don’t just want high sales, you also want high-profit margins.
Currently, the toys that are generating the most sales are:
Jenga Classic Game
Fisher-Price Laugh & Learn Game & Learn Controller
Hasbro Connect 4 Game
Polly Pocket Pollyville Arcade(
Fisher-Price Little People A Christmas Story
L.O.L. Surprise! Glitter Globe Doll Winter Disco Series with Glitter Hair
The Internet of Things (IoT) is growing with each passing day, technology becoming an essential part of our lives. Customers are interested in all sorts of technology: cars, smart-home assistants, gadgets, and more. There are millions of products within the electronics category, so to help customers make buying decisions, Amazon shares its Best of Prime report every year. The list consists of products that Prime members bought the most of in a given year.
Currently, the best-selling electronics products on Amazon’s best sellers list include:
Fire TV Stick 4K with Alexa Voice Remote, streaming media player
Camera and photo is a subcategory of Electronics, but a very important one. Top Amazon products in the camera photo category include everything from wifi-enabled cameras to instant camera film. The most popular items on Amazon in Camera & Photo are:
Wyze Cam 1080p HD Indoor Wireless Smart Home Camera
Blink Mini – Compact indoor plug-in smart security camera, 1080 HD video
Ear Wax Removal Endoscope Otoscope, Earwax Remover Tools, Scope, with 1080P FHD Camera, 6 Led Lights
WYZE Cam Outdoor Starter Bundle (Includes Base Station and 1 Camera), 1080p HD Indoor/Outdoor Wire-Free Smart Home Camera with Night Vision
Binoculars, 15×25 Binoculars for Adult, Waterproof HD Professional Binoculars
Occer 12×25 Compact Binoculars with Clear Low Light Vision, Large Eyepiece Waterproof Binocular
4. Pet Supplies
This category has gained popularity over the last few years due to its diversity. It has products for a long list of pets including cats, dogs, horses, birds, and so on. Owners can find pet food, cleaning equipment, beds, pet toys, and more. It basically has everything a pet owner would ever need. The top-selling products in this category are:
Earth Rated Dog Poop Bags
AmazonBasics Dog and Puppy Pads, Leak-proof 5-Layer Pee Pads with Quick Dry
Ultra Premium Clumping Cat Litter
Fresh Step Scented Litter with The Power of Febreze, Clumping Cat Litter
Rocco & Roxie Professional Strength Stain & Odor Eliminator
Fitness is regarded as more important than ever before, hence this category has seen a vast increase in popularity. It typically includes products associated with indoor and outdoor sports. It’s crucial to pay attention to little details of your product descriptions if you’re trying to ace this category, targeting the right keywords. It’s also important to show the product in use through your images. Top ranking products in this category are:
Simple Modern Insulated Water Bottle with Straw Lid Kids Reusable Wide Mouth Stainless Steel Flask Thermos
SABRE RED Pepper Spray Keychain with Quick Release for Easy Access – Max Police Strength OC Spray, Finger Grip for Accurate Aim
Aegend Swim Goggles, Swimming Goggles No Leaking Anti Fog Adult Men Women Youth
Iron Flask Sports Water Bottle, Vacuum Insulated Stainless Steel, Double Walled, Thermo Mug, Metal Canteen
No matter how many e-books are launched, the essence of books remains. They have an almost inelastic demand, and even if users can find online versions of books, they will want to buy a physical version of it because of the pleasure derived from reading it.
Amazon started off as a book-seller and expanded from there. That’s why they remain one of Amazon’s highest-selling categories. Books are a great niche as well because of how easily you can store and ship them. You can also check out multiple genres. The top-selling books on Amazon currently are:
American Marxism by Mark R. Levin
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear
The Four Agreements: A Practical Guide to Personal Freedom (A Toltec Wisdom Book) by Don Miguel Ruiz
The Boy, the Mole, the Fox and the Horse by Charlie Mackesy
The Four Winds: A Novel by Kristin Hannah
The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma by Bessel van der Kolk M.D.
7. Home and Kitchen
Some of the popular products in this category are bedding, furniture, cleaning supplies, heating, cooling, air purifiers, and products for the kitchen and dining. There are also home decor and seasonal decor products along with storage and organization units, which rank high on the BSR list.
Amazon Basics Lightweight Super Soft Easy Care Microfiber Bed Sheet Set
Twin Sheet Set – 3 Piece – College Dorm Room Bed Sheets
Bedsure Satin Pillowcases Standard Set of 2 – Airy Blue Pillowcases for Hair and Skin
Katchy Indoor Insect Trap – Catcher & Killer for Mosquito, Gnat, Moth, Fruit Flies
8. Clothing, Shoes & Jewelry
People shopping in this category on Amazon are not looking for what’s visually appealing or fashionable, but what is comfortable. As you’ll be able to see from the products listed below, Amazon prime shoppers value comfort over everything. It’s a good time to tap into the category as there’s still a lot of things you can sell. Amazon has been building out its Clothing, Shoes & Jewelry category for some time now. With that, here are the best sellers in fashion:
The Video Games category includes everything from gift cards, to actual games, to hardware like controllers and headsets. Surprisingly, such hardware barely even made the top 10 here. Instead, gift cards are the most popular:
PlayStation Store Gift Card [Digital Code]
Xbox Gift Card [Digital Code]
Roblox Gift Card – 800 Robux [Includes Exclusive Virtual Item] [Online Game Code]
Nintendo eShop Gift Card
Roblox Gift Card – 2000 Robux [Includes Exclusive Virtual Item] [Online Game Code]
PlayStation Plus: 1 Month Membership [Digital Code]
Best Selling Practices for Amazon
As you research your audience and the features they want in the products you sell, create a keyword list. For each product include relevant keywords in the listing title and in the description. For example, if you sell laptop skins in the Electronics category and marble printed laptop skins are in demand, add those terms to the title. Customer queries have become extremely specific and the Amazon algorithm picks on them faster. So when customers search for something like “marble laptop skins” or “black and white marble print laptop covers,” your products are likely to appear at the top. This was the first result when I searched for “Marble Printed Laptop Skins.”
Always Ask for Customer Reviews
Customers rely heavily on reviews for products on Amazon. Because there are multiple sellers selling identical products there, the deciding factor for buyers is the product reviews. Whether you’re fulfilling your own orders or using FBA, it’s important that you reach out to customers a couple of days after delivery to ask for a review. Reviews are part of the customer journey, and the more reviews buyers have to make informed decisions, the better. Positive reviews add authenticity to your products because customers know that normal users like them have enjoyed the product and the opinions are not biased in any way.
Get a Best Seller Badge
Amazon’s best sellers lists are updated hourly. A lot of sellers start their journeys by browsing on these pages, so if you earn the #1 Best Seller badge, your products are more likely to be seen by customers.
While most of these categories are tapped into, there is still enough space for new competitors. With the holiday season approaching, it’s the best time to select a niche and create awareness around your products. Customers have a higher budget during the last quarter because they’re not only buying for themselves, but also for relatives, friends, and more. So start selling and earning now!
Here is a fun fact: According to a study, using a DAM system can help marketers shorten time to market and increase high fives in your organization by 500%.
Pretty interesting, right? Well, what if I tell you that you could also have these increased conversions in no time if you know what DAM is and how it can benefit your business?
But just like old me, a lot of us do not even know what digital asset management is and how it differs from Content Management System (CMS).
In this blog, I will be taking you through what DAM Systems are, what their benefits and features are, the top 5 DAM tools, and how they can boost your business efficiency.
Alright, then. Let’s get started!
What is Digital Asset Management (DAM)?
Before digging into digital asset management, you first need to understand what digital assets are.
Digital Assets are files that have a long-term intrinsic or acquired worth. There are a lot of things that come under digital assets. All the images and videos on your website are your digital assets. Not only images and videos, design files, word documents, and PDFs come under digital assets.
Now as you know what digital assets are, you can understand digital asset management better.
“Tools like Apimio help you manage your Digital Media in a much more flexible way without going heavy on your budget.“
Digital Asset Management (DAM) is all about the control, flexibility, portability, access, and reporting of these digital assets between businesses, customers, partners, and suppliers as a discipline and a technology.
DAM is concerned with delivering the appropriate information to the right people at the right time on all devices. DAM has the ability to manage and measure digital asset engagement across an organization and its potential worldwide reach.
Difference between CMS and DAM?
The phrases “digital assets” and “content” have become interchangeable as the digital asset management business has evolved.
This adjustment was made to better connect with marketing teams and the growing popularity of content marketing. However, the word “content” in the DAM arena has led to the misconception that a DAM and a CMS (content management system) are interchangeable.
A DAM and a CMS are two different technologies that serve entirely other purposes for a marketing team.
In a nutshell, a CMS helps manage content for your website, but a DAM helps manage material across multiple channels for your entire firm.
A classic example of a CMS is WordPress. WordPress is a CMS that allows users to create websites, blogs, or even applications.
What about a DAM example? Well, we will talk about that in detail later in this blog.
How does Digital Asset Management work?
A lot of you might be wondering how this all DAM work in the first place.
Well, DAM begins with creating digital content in a digital format or encoding digital content through methods such as picture or text scanning, or digital audio recording.
Following that, indexing is required so that the file or asset may be uniquely identified inside an asset inventory.
Metadata tags, which provide more information, details, or a description of the item, are commonly used to accomplish this.
Metadata can also capture rights, licenses, and pricing for a digital asset. The support is available, findable, retrievable, useable, sellable, and manageable with the correct metadata.
A digital asset becomes a part of business processes once it has been indexed. During the creative process, a graphic designer may access several images. Some of the digital photographs from a museum’s collection may be sold or licensed.
The assets are integrated into workflows to complete business tasks. The DAM system keeps track of how, when, where, and assets were accessed, modified, and applied.
Assets have their own lifecycle as part of these operations. For example, the designer may make changes to an image to make it better fit a layout. Version control is required in this situation.
Each time the designer modifies, a new file must be created, saved, and indexed.
But what if the designer is a junior who isn’t allowed to change the main catalog images?
A DAM system can define rights to manage an asset’s lifecycle, protecting it from theft, accidental corruption, and deletion.
Benefits of Digital Asset Management
Distribute Content Quickly
Keeping track of asset licensing, staying on top of file versions, and regulating stakeholder access without a solid system is challenging and can lead to many issues.
A DAM is an online solution that organizes and measures your assets and how they can be used and distributed.
A digital asset manager (DAM) allows users to quickly alter, edit, and resize photos and videos and insert links directly from the DAM.
This is done in a method that can be tracked and managed to keep creating content on track.
Find Content Even Faster
With DAM, stakeholders may quickly discover the creative files they need using a quick search, instead of looking into shared drive.
The capacity to readily search for digital assets based on metadata given or simply by tagging them with keywords and other attributes is at the heart of every Digital Asset Management system.
Facial recognition, Metadata extraction, AI tagging are automated processes. These ensure that files are always tagged correctly.
Stakeholders may then use complex search queries or filters based on this information to discover content faster than ever before.
Share Digital Assets Seamlessly
Many marketers don’t realize that they’re re-creating a lot of the content they’re working on. This creative repetition is costly and consumes a significant amount of both internal and external resources.
Marketers may avoid content duplication by having up-to-date creative saved in a central area, and they won’t have to buy or design the same assets over and over again.
You can empower your team to self-serve information regardless of their timing or location by allowing them to search for and share digital items effortlessly.
Users may locate, embed, convert, share, and publish assets with only a few clicks.
Manage Brand Compliance
There is a rapid increase in the number of digital files being created and used in a multi-channel environment. A DAM helps marketers control assets and track their utilization, bringing order to the chaos.
Marketing teams, designers, agency partners, and other business stakeholders may use approved branded assets and content with just one click. With a DAM, they’ll always have access to the most up-to-date creative files. This is crucial for brand compliance and consistency across all marketing channels.
ROI Tracking & Reporting
The solution ensures brand consistency and decides which assets drive engagement and which content should be deleted.
Furthermore, DAM can update assets distributed throughout the internet via Content Network Distribution (CDN) links in real-time.
As a result, there is no risk of it reappearing online if anything becomes obsolete or a special deal expires.
Key Features of Digital Asset Management
Content Creation Workflow
Collaboration amongst colleagues is inefficient when creative workflows are missing. It is easy to lose the trail of who is responsible for what. This problem is very common, especially when working with external partners or coworkers from various places.
You can improve your content production and streamline communication between departments by using a content creation workflow function.
Digital Content Creation and Publishing
The “Create & Publish” modules allow you to customize InDesign layouts. Moreover, it also allows you to change predefined text or picture regions, and create on-brand publications.
Whether it’s a social post or a newsletter, every notion is always in the appropriate format and consistent with your business identity.
The process of developing and releasing marketing materials should be centralized to assure uniformity, avoid errors, and speed up the transition from web to print.
Creating content could be one of the riskiest things that you could be doing. Managing content and publishing it on the right social media platform is the real game-changer. But the real game-changing thing that you could do is to share it and promote it in the right context of the market.
Your designers will most likely remember your brand book off the top of their heads. Other members of your team, on the other hand, are unlikely to agree. Consumers must be able to identify with your brand if it is to be successful.
A brand portal feature enables you to deliver consistent brand standards and up-to-date assets to everyone involved in generating and distributing marketing material, ensuring that everyone utilizes your brand correctly.
Top 5 DAM Solutions
At this moment where we have discussed the benefits and key features of a DAM, you must be wondering what solutions are currently available in the market.
In this section, we will discuss the critical DAM solution (software) that you can consider using.
Apimio is a digital asset management system that allows users to store, share and optimize their digital assets in a central location. It let you centrally manage all your product images and the product information and syndicate it across multiple platforms
One of the unique features of this digital asset management system is that it also allows you to share all these digital assets with your vendors and (or) retailers.
Moreover, Apimio also gives you recommendations on image data quality and permits you to make those recommended changes. Through this, you can improve your image data quality before sharing it on multiple platforms and business partners.
Amplifi is a cloud-based DAM software with a natural user interface that is simple to use. It, too, has a fully branded look and feel with customized portals, just like Workfront Library.
Amplifi also automates media transcoding and using artificial intelligence (AI) for content tagging and product-centric organization.
Another special feature of this tool is that any movies submitted and stored can be streamed, embedded, linked, and converted on demand.
Third-party programs supporting automation can quickly publish, distribute, and share all of the digital assets.
ResourceSpace is an open-source DAM built in the United Kingdom that supports both cloud and on-premise implementations. Because it is open-source, it is highly adaptable and expandable to your company’s size and requirements.
The software’s UI and header may be customized to fit your company’s identity and name, which is very cool.
Another standout feature is its Enterprise Single Sign-On for maximum security. On the other hand, ResourceSpace only offers annual plans and costs annually; there is no monthly pricing alternative.
However, it does include 10-GB of storage and a no-strings-attached free trial.
Spotify, Canon, Puma, and other multinational brands use Bynder as their digital asset management platform.
Users may automate creative workflows with versioning, annotations, and customized approval processes. Users may also develop fresh marketing content immediately on the platform using easy-to-use brand templates.
It works with a variety of third-party software, like Magento, Google Analytics, and others. The fact that it has Android and iOS apps is also a plus.
Bright System has two DAM software options: one for medium to big organizations (Asset Bank) and one for SMEs and startups (Bright) (Dash).
It is one of the few DAM solutions that provides both a web-based and on-premise end-to-end experience.
Various capabilities, such as bulk upload and numerous lightboxes, are included in the software to let you upload, store, centralize, manage, and track all of your digital assets.
However, with all that being said, the best solution for your DAM totally depends on your budget, your business size, and the features you are looking for.
That’s it! This is pretty much everything that you need to know about digital asset management in 2021.
I am sure that you may now have a better idea about DAM, its benefits, its key features, and the top solutions of DAM that you can consider.
In this generation, where everything is getting digitalized, it’s crucial to have a system that can manage all your digital assets, saving your time and money.
Therefore, as a digital marketer myself, I would highly suggest that you consider a DAM solution to make things easy for yourself and bring up your sales game.
If you searched for omnichannel retailing to learn about omnichannel retailing from basics, then you are definitely at the right place.
By the end of this blog, you will indeed have a better understanding of omnichannel retailing and how it differs from multichannel.
Moreover, you would also be well-informed about the benefits of omnichannel retailing and How a PIM software paves way to a successful Multi channel approach. Are you ready? Well, let’s get started then.
If you want to understand omnichannel retailing, you first need to know what omnichannel is and how it is different from a multichannel and single channel.
We will dig into the differences later, but let’s comprehend the omnichannel’ s definition first.
What is Omnichannel Strategy?
Omni-channel is a multi-channel sales strategy that aims to give customers a consistent buying experience regardless of whether they’re shopping online from a desktop or mobile device, over the phone, or in an actual physical store.
Omni Channel Retailing:
Omnichannel retailing is the process of integrating and leveraging a multitude of channels to influence a customer’s buying choice.
Difference between Single-Channel, Multichannel and Omnichannel Retailing Sales Strategies:
Many people get confused when they hear these terms, especially multichannel and omnichannel. However, there are slight but has very obvious differences between all these three types of retailing. In this section, we will look at those differences to have a better understanding of these terms.
Single-channel retailing refers to the sale of a product through only one channel. This could be your physical store right across the corner, your internet store, or an online marketplace such as Shopify.
This can be sufficient on its own. It all depends upon your scales of operation, type of business, and your future strategy of scaling up your business.
However, if you want to provide your customers with a complete experience with your brand, you should investigate different channels to offer your product.
Multichannel retailing, as the word suggests, refers to the sale of the product through multiple channels. In multichannel retailing, a retailer might be selling through a physical store and also through online eCommerce platforms, such as eBay, Shopify, Magento, etc.
The main aim is to make it easy for customers to buy in the most convenient way for them.
Multichannel retailing allows a company to reach out and sell to potential or existing customers using a preferred channel at any point of purchase. The majority of companies with whom you interact use multichannel marketing, if not omnichannel marketing.
Omnichannel retailing, like multichannel retailing, takes place over several channels. There is no omnichannel without multichannel. The most significant distinction is that omnichannel marketing links all channels. This guarantees that your customer’s experience is in line across all platforms.
In omnichannel, all the channels are interconnected with customers in the middle, enjoying a smooth, seamless experience across all platforms.
Examples of Omnichannel Retailing
It’s okay if you didn’t quite understand clearly the difference between multichannel and omnichannel retailing. In this section, we will be looking at some best examples of omnichannel retailing, which will help you understand this concept more easily and clearly.
Everyone who loves Coffee loves Starbucks. Right? They have been the world leaders in the coffee industry for a long time. When it comes to their taste, they are in the successive league.
A glance through the Starbucks rewards app reveals why it is widely regarded as one of the best omnichannel experiences available.
To begin, you will receive a complimentary rewards card that you may use every time you purchase. However, unlike other customer loyalty programs, Starbucks allows you to check and reload your card via phone, website, in-store, or on the app. Any changes to the card or your profile are reflected in real-time across all channels.
By employing its mobile app as the main instrument for brand communications, Walgreens has built an omnichannel pharmaceutical experience. Customers may check and refill medications using the app instead of calling their pharmacy. They can also set up reminders for customers to be notified when their prescriptions need to be renewed.
While the Walgreens app does not offer any innovative features, its core tools transform the shopping experience. Customers may do everything through the app rather than call and set up a prescription with the pharmacy. This avoids potential hold times and can cut down on in-store pick-up wait times.
Have you ever dropped an online order only to discover that the restaurant had not yet cooked your meal when you arrived? I should admit that I do not like it when this happens. What benefit is an online ordering system providing if I still have to go in and put (and wait for) my order?
Chipotle’s online experience aims to alleviate this frustration. You can order from anywhere with its online system and mobile ordering app.
Are you on the run and need to place an order quickly? By creating an account, you will save your favorite orders for a faster and more seamless experience. Do you want to take on requests from all over the office? Place an order for the entire team online, and it will be ready when you arrive.
It’s all about making the customer’s life as simple as possible using omnichannel. Chipotle does an excellent job of delivering that with its simple-to-use tools that allow for on-the-go ordering.
Benefits of Omnichannel Retailing
Improves Customer Lifetime Value
An omnichannel experience prioritizes the customer, and it’s no surprise that customers want to do business with companies that put them in control. It’s also not surprising that retail executives place a premium on long-term objectives. According to the Coresight survey, boosting lifetime customer value motivates pursuing an omnichannel strategy for 53% of major European retailers, whereas only 34% of other businesses agree.
Reach New Customer Segments
Businesses profit from an omnichannel approach because it allows them to access new client segments. This benefit is virtually equal for both major merchants and ‘others’ (48 percent vs. 45 percent), but both figures should be higher because reaching new customers is critical for growth.
Increase Operational Efficiency
Retailers may enjoy increased operational efficiency and cost savings as a result of implementing an omnichannel strategy. Businesses that adopt an omnichannel strategy only gather customer data once rather than at each touchpoint.
Companies don’t have to worry about establishing and implementing plans for each channel when they provide a holistic viewpoint.
Increased sales are a wonderful benefit for shops that are looking to enhance their earnings. According to Harvard Business Review research, multichannel clients spend 10% more online than single-channel customers. However, leading retailers (42 percent) aren’t as concerned about this as ‘others’ (57 percent ). Leading retailers clearly prioritize long-term success and see the benefits of an omnichannel approach as strategic and structural.
Improve Inventory Turnover
The days of shops losing money because of out-of-stock items may be coming to an end. Businesses benefit from an omnichannel strategy because it gives them a better picture of their inventory and can fulfill orders anywhere. Companies can use an omnichannel approach to optimize stock levels and build more innovative replenishment methods.
Why Does Omnichannel Matter?
The retail industry is constantly evolving. Due to technological changes, demanding customers, and changing buying habits, significant retailers realize that the market has become highly competitive. It is currently difficult for retailers to adapt and respond to these difficulties to grow and remain in the sector.
According to recent research on consumer expectations, 87% of shoppers desire a “personalized and consistent purchasing experience across all shopping channels.” They want an omnichannel experience, in other words.
Customers remember how they feel after encountering a company at numerous connected touchpoints, which is why an omnichannel experience is essential. Regardless of the time, place, channel, or amount of interactions, their entire interaction with a brand leaves them with a pleasant, lasting impression. This emotion is crucial since it motivates people to act, buy a product, or even tell their friends about it.
There are plenty of studies to back up this link between experience and action. For example, most consumers (56 percent) believe they are “likely to shop at a retailer that offers a shared cart across channels,” according to the same survey. Furthermore, 60% say they are more inclined to choose a store if inventory visibility across channels is available.
3 Tips for Omnichannel Upgrade
At this point, I am sure, you might have a clear idea about omnichannel retailing, the difference between multichannel and omnichannel, its benefits, and the importance of omnichannel. So now, you might be wondering how to upgrade to omnichannel from multichannel or even single-channel retailing.
In this section, we will be discussing three ways to get omnichannel for your business.
1. Use Insights and Analytics
Omnichannel retailing can gain vital insights into customer involvement with the integration of analytics, which is often lacking in multi-channel shopping.
These critical insights can help firms target clients with marketing messages that are tailored to their specific needs based on where they are in the buying process. Conversion rates are more significant in such targeted efforts.
2. Product-Channel Sync
If one of your goods isn’t selling as many units as you think it should, you may be selling through a channel that isn’t right for it.
Your product will be able to reach its maximum sales potential once it is placed on the appropriate channel. It’s critical that your product is available on the sales channel that works best for your target consumer, one that they use frequently.
If you’re promoting a product to millennials, for example, make sure you’re concentrating your efforts on social media commerce channels to optimize sales.
3. Use a PIM Tool
With the use of a product information management tool, omnichannel retailers are able to collect, store, manage, and syndicate product information across multiple channels. A PIM tool makes it easier and simple for online retailers and vendors to share product data with each other and across multiple eCommerce platforms. There are a lot of PIM tools available online for retailers, such as Akeneo, Sales Layer, Salsify, and Plytix.
Apimio is a product information management (PIM) tool that offers a digital solution for managing product information. Now that we’ve established that this is the Apimio blog, it appears that we’re bragging. But I can assure you that our tool is up to the task. Use our entirely free version to give it a shot.
In this era of COVID-19, where every other customer is preferring online shopping over physical shopping, going digital and adopting an omnichannel retail strategy is necessary for every business and retailer.
Therefore, being a digital marketer myself, I would highly suggest you adopt an omnichannel retailing strategy to level up your sales game in the business world.
Being an e-commerce marketer myself, I know for a fact that it is not a cakewalk to manage all the marketing responsibilities, alongside telling the world about your business. To make profits in the long-term, your first step is to let your potential customers know that you even exist.
Mastering the art of telling others that you and/or your services are available for sale is what marketing your business is all about. The more individuals who are aware of your business and products, the more likely you are to sell to them. You might already have a plan in place for next year’s marketing.
But the real challenge begins when you have the customers. Just like every other human being, they have expectations. Handling all the tasks manually could be really tricky and time-consuming.
Therefore, you definitely need to ease up things and start using the tools that automate your whole marketing experience.
But what are the most effective marketing tools? Well, we’ll look at the top five types of marketing tools that you must consider in 2021:
Social Media Management Tools: Hootsuite
One of the strongest and most effective ways of marketing in today’s business world is social media marketing. Well, who isn’t on social media these days? Whether it’s your relatives or the CEO of a big firm, everyone has a digital presence in today’s world.
With over 3.7 billion active social media users, you definitely do not want to miss this opportunity to grab some profits, do you?
And obviously, social media is a pretty strong place to be. You can create an engaging online relationship with potential clients via social media. You can provide customers with relevant information about your products or services by developing content such as blogs.
To draw attention to a new product, you can make a post about it. You can post photographs related to your business and answer any comments or questions. The ultimate goal here is to raise awareness of your company and increase your profile.
But unfortunately, a lot of businesses are still going the manual way of posting on their social media handles. It is not only time-consuming but also reduces your productivity by a lot.
Hootsuite, a social media marketing tool, can help you schedule social media postings in advance, saving you time and effort. There are numerous other tools that can help you achieve the same thing. We suggest you do your complete research before you decide to invest in one.
Create and schedule posts across various social media platforms all at once.
Monitor all of your social media channels.
Manage your postings and messages.
View forthcoming scheduled content.
Plan campaigns and communicates in real-time.
Create personalized reports that highlight the influence on your brand.
Measuring your performance across all of your social networks.
Product Information Management (PIM) tools: Apimio
Are you still using Excel Spreadsheets and manually collecting, organizing, and distributing your product information? If yes, then this is for you.
Maybe you’ve never heard of it, or perhaps you’ve heard of it as PIM. This digital solution enables you to collect, store, analyze, and distribute your product content in real-time across all platforms, marketplaces, and distribution channels where items are published.
These channels include Google Shopping, Amazon, eBay, and any other selling channel that you utilize. It has also become a valuable tool for creating and updating sales materials, like catalogs (online and offline), pricing lists, and so on. The possibilities may appear unreal, but it comes with a slew of perks and advantages for your marketing team.
Apimio is one of the PIM tools that provide a digital solution for managing your product information. Now we know this is the Apimio blog, so it seems like we’re bragging. But I promise our tool walks that walk. Try it out yourself with our completely free version.
The platform allows you to manage, organize and distribute your products’ information to multiple platforms e.g., Shopify. Moreover, it also permits retailers and vendors to collaborate and share their product information for quick and easy updates.
Our tool also analyzes your data quality and gives you immediate insights into how you can improve your digital media and product descriptions.
Therefore, if you are a retailer or a vendor, Apimio is perfect for you to collaborate and create the best product data and product experience for your online shoppers.
Collect and arrange product information, including photographs and videos, to meet all criteria.
Optimize product data for all desired e-commerce platforms.
Invite your e-commerce channel partners and retailers to provide live product data feeds.
Illustrate your products on the market platforms and eCommerce websites of your choice.
Email Marketing Tools: Mailchimp
Email marketing is one of the most common and effective ways of targeting your potential customers. But writing emails for every customer manually can be a really time-consuming process.
After a certain limit, it becomes impossible to keep track of your customer database and e-mails. A lot of companies make that mistake in hope of achieving personalization. But let me assure you that personalization can be achieved through automated tools as well.
We, at Apimio, do it constantly to maintain communication with our users without losing the human touch.
An email marketing tool aids in the creation of emails that are tailored to the customers you seek. Mailchimp is an example of such a tool. I’m sure you’ve heard of it. You can design and create an email that is consistent with your brand. It’s also useful for gathering information on how many individuals have opened your email.
Use the default marketing automation settings to automate processes.
Customize forms and put on your business logo.
Send an email blast to all of your subscribers or segment them to better target them.
Provides you with a dashboard full of simple visual reports.
Website Analytic Tools: Google Analytics
Your website works as a digital storefront for your business. Your online store contains all of your services, items, product, and contact information.
The main goal is to increase website traffic and convert potential leads into customers and sales. A great tool you can use for your website analytics is Google Analytics which is also free of cost.
Google Analytics is a good marketing tool for tracking what happens when visitors visit your website. This is highly valuable because it shows you where your website’s visitors are coming from. Finally, it’s a list of extremely useful information gleaned from your website’s traffic.
Measure the traffic on your campaigns
Track and categorize your goals
Generate audience reports to know your customers
Examine each step your visitors took as they browsed your site
Generate custom reports that fit your business goals
Inventory Management Tools: InFlow inventory
Managing all of your inventory manually is complex and error-prone. You risk stock outages if your inventory records don’t reflect actual stock volumes. Inaccurate inventory records might also result in fines and penalties during audits.
An Inventory Management Software streamlines inventory tracking and reduces human errors in data entry. Furthermore, the system’s inventory reports eliminate the need for human counting during audits.
When deciding upon a single best inventory management tool to use, inFlow inventory is one splendid option to consider. InFlow is developed for item-based businesses to track items, manage orders, generate invoices, curate reports, and handle other trade and transaction procedures. It has the perfect blend of a simple, intuitive UI and omnipresent support services.
Reorder by stock transfer, purchase order, and location.
Integrate a variety of reporting tools and features to make the process of reporting easier.
Forecast your inventory for better control.
SEO tools: Ahref
Search engine optimization, or SEO, is the process of optimizing your e-commerce website and content so that it appears higher on internet search results.
While many digital marketing strategies rely on you personally reaching out to your target audience, SEO empowers you to reach people. At the same time, they actively seek information about your products and services on their own.
Instead of depending solely on paid search results, SEO helps you boost your presence among organic search results, which is traffic that arrives at your site naturally.
One of the most popular SEO tools on the internet is Ahrefs. It is only second to Google in terms of significant website crawlers. Site Audit, a function of Ahrefs, is the best SEO auditing tool accessible, and SEO experts can’t get enough of it.
Analyze SERP History for better optimization.
Discover all of the suitable keywords to target to increase traffic to your website.
Improve the general health and SEO performance of your pages.
Track changes in your targeted keywords in your target location daily.
That’s it! These are the six tools that every eCommerce marketer must have in 2021. A very wise man once said, “time is money”. Therefore, if you are going to waste your time manually doing all your tasks, you will miss out on a lot. By automating bigger tasks, you can spend more time on other things that can’t be automated, such as creating marketing strategies. Eventually, you’ll reap the benefits of your automation in the shape of high revenues and profits.