What is an SKU? The Ultimate Guide To Unique Product Identifiers.

What is an SKU? The Ultimate Guide To Unique Product Identifiers.

The last thing a brand wants is to be associated with a product recall. But in today’s world, it’s not just about the quality of the product itself. It’s also about how you label and identify your products. Luckily, SKU solves this issue for you.

In this blog, we will be discussing SKU in-depth and going through its definition, purpose, working, benefits, and finally, the difference between an SKU and UPC.

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Product Content Syndication: Why You Should Be Doing It.

Product Content Syndication: Why You Should Be Doing It.

Your product content is the lifeblood of your business. If you’re selling products online, then you know that you want to direct your customers back to your eCommerce channel when they need to buy something. You can do that with product content syndication. Product content syndication is the process of taking your product content and distributing it in relevant eCommerce platforms on the web. It’s a great way to get in front of your customers when they’re ready for conversion.

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11 Key Responsibilities of the Marketing Department

11 Key Responsibilities of the Marketing Department

Marketing professionals have many responsibilities that include building the company’s image, developing strategies to promote products or services, and providing information about those products or services to all interested parties. 

In this blog, we will be talking about the key roles and responsibilities of the marketing department. Well then, let’s get started.

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What is Brand Asset Management (BAM)?

What is Brand Asset Management (BAM)?

Brand asset management is an organizational practice that involves collecting and managing all assets of your business in one place. For example, logos are something used very often on different platforms and social media. You should be able to access them easily at all times.

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DTC Marketing: Definition, Strategies, Examples

DTC Marketing: Definition, Strategies, Examples

Direct to consumer marketing is a growing marketing strategy that eliminates the middleman and allows manufacturers and suppliers to sell directly to the end consumer. Businesses that independently manufacture, market, sell, and ship their own products are increasing with each day, hence DTC marketing is changing the whole business world. 

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Digital Asset Management (DAM): Definition, Benefits, Solutions

Digital Asset Management (DAM): Definition, Benefits, Solutions

Here is a fun fact: According to a study, using a DAM system can help marketers shorten time to market and increase high fives in your organization by 500%. Pretty interesting, right?

In this blog, I will be taking you through what DAM Systems are, what their benefits and features are, the top 5 DAM tools, and how they can boost your business efficiency. 

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Top 10 Inventory Management Software for Shopify Users (2021)

Top 10 Inventory Management Software for Shopify Users (2021)

An inventory management system (or inventory system) is the process through which companies track all their goods throughout their entire supply chain, from purchasing to production to end sales. It governs how you approach inventory management for your business.

Any business handling large amounts of stock will need an inventory management system. This allows you to accurately track your inventory.

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Time-to-Market (TTM): What Is It & How Can You Improve It?

Time-to-Market (TTM): What Is It & How Can You Improve It?

Time-to-market (TTM) is a term used to describe the time it takes from the initial idea of the product to the final, finished product being put out in the market.

In a fast-paced economy where there is always someone doing something similar to what you’re doing, it’s important to gain a competitive advantage over them.

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