As we all know that the retail furniture market is currently kind of a funny industry right now. Before spending a lot of money on substantial pieces of furniture that were seen as investments, people have always visited showrooms to examine things in person, test them out, and physically feel the materials.
A growing number of furniture sales are moving online, where clients make decisions based on digital marketing rather than going to a showroom and physically testing out the furniture. Furniture retailers who aren’t utilizing the e-commerce surge in their industry are probably going to fall behind, so they must follow some furniture marketing ideas to grow accordingly.
In this blog, I have highlighted some furniture marketing ideas that can serve as your buffet if you’re unsure how to promote furniture products for online sales. Read on to discover more about each marketing technique (and how it ties into your entire marketing plan), so you can decide if it will be the ideal dish for your furniture marketing feast. 1
Want to stay ahead of the competition? Learn the latest Furniture Marketing Strategies from our previous related blog.
Furniture Marketing Ideas
I understand that marketing your furniture business can be challenging. But it can also be extremely rewarding with the right approach. Here, I will provide you with the latest furniture marketing ideas and techniques to help you succeed.
The tactics that can help you out with furniture marketing are as follows;
- Marketing to target new customers
- Marketing to build loyalty with customers
- Content Marketing
- Social media marketing
- Video Marketing
- Mobile Marketing
1. Marketing to target new customers
You want to expand your customer base but are not sure how to do that; here, I am mentioning some of the ideas you can use to achieve this goal;
- Niche Advertisement
- Lead Magnets
- Affiliate Marketing
1. Niche Advertisement
Advertising in locations where a large number of people will see it may seem like a good idea, but it frequently has little effect on attracting new clients. What is more efficient is identifying the kind of customer you want to get in and then promoting through channels where they are most likely to search.
If you sell a certain sort of furniture, such as rustic wood furniture, which is likely to appeal to people who own cabins and farms, you might target that market with your ads.
2. Lead Magnets
Offers, known as lead magnets, persuade customers to choose your business over that of your competition. A discount, a freebie, an exclusive item with a constrained supply, or a downloadable catalog are all examples of lead magnets.
These offers add value and have the benefit of attracting new customers to your website so they can take advantage of the offers. They can also be effective sales boosters.
3. Affiliate Marketing
You know that e-commerce retailers can frequently advertise their goods and websites through links on third-party websites. They are able to reach and target more customers as a result.
After all, one of the main benefits of implementing affiliate marketing is that you only pay when a buyer uses an affiliate code to complete a purchase. As a result, this marketing tactic can have a very high ROI.
2. Marketing to build Loyalty with customers
According to statistics, existing customers account for 65 percent of a company’s revenue rather than new ones. Therefore, building customer loyalty should be a key component of every retailer’s marketing plan. 2
These are the strategies to use if you want to boost customer loyalty and bring back old customers;
- Efficient customer service
- Email campaigns
- Loyalty programs and surveys
1. Efficient Customer Service
Nothing beats excellent, old-fashioned customer care when it comes to building customer loyalty. Customers have high expectations of brands; therefore, while offering a service, you should aim to go above and beyond their expectations. Customers will return to your store again if you provide them with service that goes above and beyond.
2. Email Campaigns
Email campaigns can play a crucial role in building customer loyalty in a furniture business. By regularly communicating with customers and providing them with valuable information and offers, businesses can increase customer engagement and build strong relationships with their customers.
3. Loyalty Programs and Surveys
Loyalty programs are another effective way to encourage return shoppers. You can motivate customers to continue shopping with your business by offering rewards for return purchases. This can be as simple as offering a discount on the next purchase or giving points for every purchase that can be redeemed for rewards.
Sending customer satisfaction surveys is a great way to get feedback on your products and customer service. You can increase customer loyalty by using this feedback to improve your products and customer service.
3. Content Marketing
Content marketing is a strategy that involves creating and sharing valuable, relevant, and consistent content to attract and engage a specific target audience. In the furniture business, content marketing can be used to educate and inform potential customers about the products and services offered, build brand awareness, and drive website traffic and sales. 3
Here are some ideas for how furniture companies may include great content in their marketing plan;
- Have an engaging website
- Build effective visuals
- Tell stories through posts
1. Have an engaging website
Imagine yourself as a buyer, and you want to buy furniture online. But if you are facing trouble while navigating the website, this will leave you frustrated. Just like that, when your customers visit your website, they want it to be simple and engaging so they can easily fulfill their purchasing demands.
For that, invest in a top-notch website with professional design. It can include a solid e-commerce platform, eye-catching photos, and detailed product information so your buyers understand exactly what they’re buying.
Product information management (PIM) software is necessary for this since it will maintain all of the product information structured, current, and prepared to be pushed to your website and any other channels where you market and sell furniture.
2. Build Effective Visuals
The furniture in a person’s home is frequently the visual highlight of any particular space. Because of this, it has historically been crucial for customers to visit a showroom to choose large items so they can see them in person and see how they’ll fit into a room.
Furniture dealers on e-commerce don’t have that luxury, so they must find other ways to assist their customers with visualization. Every item you sell should include a number of excellent, expert images that show the furniture from all angles and, ideally, exhibit the piece in a number of different spaces.
By using high-quality, visually appealing photographs, lifestyle images, 3D renders, videos, infographics, branding, and interactive visuals, a furniture business can effectively showcase its products and help attract and convert potential customers.
3. Tell stories through posts
Telling a story with every post is an effective way to engage and connect with potential customers in a furniture business.
By using customer testimonials, sharing the brand’s story, showcasing before and after images, using storytelling in social media and advertisements, and creating a series of posts, a furniture business can create an emotional connection with potential customers, build trust, and increase the chances of making a sale.
Doing so will help the furniture business stand out from the competition and create a loyal customer base, which will lead to a stable and sustainable business.
4. Social Media Marketing
Social media marketing is a strategy that involves using social media platforms to promote a business’s products or services. In the furniture business, social media marketing can be used to showcase products, engage with customers, and drive website traffic and sales.
Here are some social media platforms that you can utilize for marketing;
YouTube is a valuable platform for marketing furniture as it allows for creating engaging and informative content that can reach a wide audience.
Strategies such as creating product demonstration videos, sharing behind-the-scenes footage, creating how-to videos, collaborating with influencers, and utilizing YouTube’s advertising options can all be effective ways to promote furniture and attract potential customers.
With the right approach, YouTube can be a powerful tool for any furniture business looking to expand its reach and drive sales. Optimize your Youtube Content, Tags, and other material to optimize your SEO. (Use a tool like YTG – Youtube Tags Generator) for better optimization.
Instagram can be a powerful tool for marketing furniture. Businesses can increase visibility and drive sales by sharing visually appealing photos and videos, using relevant hashtags, collaborating with influencers and designers, utilizing Instagram Shopping, and running Instagram ads.
The key is to showcase the furniture engagingly and to make use of Instagram’s features to reach a wider audience.
Facebook is a valuable tool for furniture marketing. By sharing high-quality images and videos, utilizing Facebook groups, Facebook Live, Facebook ads, Facebook Marketplace, and collaborating with influencers and designers, businesses can increase visibility, connect with potential customers, and drive sales.
It’s important to use Facebook’s features to target specific audiences and showcase furniture visually appealingly. Additionally, using Facebook Marketplace can help you to reach the local community, which can be very effective for the furniture business.
For furniture marketers, Pinterest can be a valuable tool for showcasing their products and reaching a wider audience. Some ways to use Pinterest for furniture marketing include creating boards for different product lines, using keywords and hashtags to increase visibility, and collaborating with influencers or other businesses in the industry.
Snapchat is a valuable tool for furniture marketers looking to reach a younger audience. Some ways to use Snapchat for furniture marketing include creating a snap story showcasing new products, holding a Q&A session with customers, and offering exclusive promotions or discounts to Snapchat followers.
Additionally, Snapchat’s geofilters and lenses can be used to create fun and engaging content that uniquely showcases your products. Collaborating with influencers or other businesses in the industry on Snapchat can also help to increase visibility and reach.
5. Video Marketing
It is a powerful tool for furniture marketers as it allows them to showcase their products in a dynamic and engaging way. There are several ways to use video marketing to promote furniture, including;
- Animated videos
- Customer testimonials
- Virtual tours
1. Animated Videos
Animated videos can be used to show furniture in different styles and settings using animation. You can use this video medium to appeal to a wider audience and to create a fun and engaging way to showcase your products. Animated videos can be shared on social media and also on your website.
2. Customer Testimonials
Customer testimonial videos can be used to build trust and credibility by showing real customers sharing their positive experiences with your furniture. These videos can be shared on your website, social media, and with retailers and distributors.
3. Virtual Tours
It allows customers to see furniture in a room setting, giving them a sense of how it might look in their own homes. These videos can be used to showcase different styles and setups and can also be used to highlight different pieces of furniture in a collection.
Virtual tours can be shared on social media and also on your website.
6. Mobile Marketing
It is a form of digital marketing that targets customers using mobile devices such as smartphones and tablets. Mobile marketing aims to reach customers when they are moving and make it easy for them to interact with a brand, learn about products and services, and make purchases.
Some of the most popular forms of mobile marketing include:
- Text messaging
- Mobile websites
1. Text Messaging
Furniture marketers can use SMS text messaging to send promotional messages or coupons to customers who have opted in to receive them. This can effectively reach customers quickly and at a low cost, but it’s important to ensure that the messages are relevant, timely, and valuable to the customer.
2. Mobile Websites
Furniture marketers can optimize their existing websites for mobile devices, making it easy for customers to browse and purchase products on the go.
This can be done by creating a mobile-responsive website or by creating a separate mobile website. It’s important to ensure that the mobile website loads quickly and is easy to navigate.
Integrated Marketing for Furniture Businesses
To be successful in the furniture e-commerce market, companies need to have a comprehensive and integrated marketing plan that includes an omnichannel strategy. One crucial aspect of this plan is using Product Information Management (PIM) systems.
PIM centralizes and manages product information, ensuring that it is accurate, consistent, and up-to-date across all channels, including websites, mobile apps, and print catalogs.
By using PIM, companies can improve their overall product management process and stay competitive in the industry. 4
Effective furniture marketing ideas allow furniture marketers to showcase their products in a dynamic and engaging way, reach customers when they’re on the move, drive website traffic, and ultimately increase sales. It’s important to have a clear strategy and goals in place and to continuously measure and analyze the campaign’s performance in order to optimize and improve its effectiveness.
Are you willing to increase your sales and engage more customers? Well, you are on the right platform! Apimio PIM allows you to easily manage and distribute accurate, consistent product information across all your channels. This means your customers will always have access to the most up-to-date information.
Apimio PIM also helps you create, manage and optimize product content for search engines to increase visibility and traffic to your website.
What to do next?
- Also, Read our related blog on ”Furniture Marketing Strategies.”
- Want to know how PIM will help the furniture industry grow? Head on to our blog, “PIM powering the future of furniture.”
- Contact our support if you have any questions or issues.
- Create an account to manage your furniture business accordingly. Signup here.
Platforms like Pinterest and Instagram allow furniture marketers to showcase their products in a visually appealing way and reach a wider audience. Collaborating with influencers or other businesses in the industry can also help increase visibility.
To create an integrated marketing campaign, you should start by defining your target audience, setting specific and measurable goals, creating a consistent message and visual identity, identifying the right channels, creating engaging content, and measuring and analyzing the performance of the campaign.
- Furniture Sales/https://marketing.sfgate.com/blog/furniture-store-marketing-how-to-advertise-your-next-sale
- Customers Statistics/https://www.fundera.com/resources/brand-loyalty-statistics
- Content Marketing/https://blog.prosemedia.com/post/6-content-marketing-writing-tips-home-furnishings-brands
- Integrated Marketing/https://www.fox10gulfcoast.com/blog/how-to-sell-more-furniture-with-an-integrated-marketing-campaign