What are Brick and Mortar?
Brick and Mortar is a business with at least one physical store for the sale of its storefront. Hence it is a traditional physical store that you find in your local shopping mall.
Despite being able to provide online services, a brick-and-mortar store serves its customers face-to-face.
How do Brick and Mortar work?
In a brick-and-mortar store, the owner rents a location where he can display his Products. The store is then open to the public for shopping. Like any other store, a brick-and-mortar store uses advertising and other promotion methods. Brick and mortar is the opposite of Ecommerce where users don’t need to be physically present to purchase a product.
Benefits of Brick and Mortar
The following are some of the advantages of a brick-and-mortar store:
- Easy and Detailed customer feedback
- Quick delivery of goods or services
- Hassle-free returns or exchanges
- Ability to have a physical review of the Product
- Personalized Shopping Experience
Frequently Asked Questions
Some examples of brick-and-mortar stores include a Samsung store where people can visit and buy Samsung products.
Brick-and-mortar refers to a Physical store, whereas click-and-mortar is an Omni channel that deals with both physical and online selling.