Glossary / Brick And Mortar

Brick And Mortar

What are Brick and Mortar?

Brick and Mortar is a business with at least one physical store for the sale of its storefront. Hence it is a traditional physical store that you find in your local shopping mall.

Despite being able to provide online services, a brick-and-mortar store serves its customers face-to-face.

How do Brick and Mortar work?

In a brick-and-mortar store, the owner rents a location where he can display his Products. The store is then open to the public for shopping. Like any other store, a brick-and-mortar store uses advertising and other promotion methods.  Brick and mortar is the opposite of Ecommerce where users don’t need to be physically present to purchase a product.

Benefits of Brick and Mortar

The following are some of the advantages of a brick-and-mortar store:

  1. Easy and Detailed customer feedback
  2. Quick delivery of goods or services
  3. Hassle-free returns or exchanges
  4. Ability to have a physical review of the Product
  5. Personalized Shopping Experience

Frequently Asked Questions

What are some examples of brick-and-mortar stores?

Some examples of brick-and-mortar stores include a Samsung store where people can visit and buy Samsung products.

What is the difference between brick and mortar and click and mortar?

Brick-and-mortar refers to a Physical store, whereas click-and-mortar is an Omni channel that deals with both physical and online selling.

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