What is Cross-Selling?
Cross-selling is the Purchase of a good or service in addition to the original good bought. For e.g., a person buying an AC might also get installation services from them.
What is the difference between Cross Sell and Up Sell?
Cross-selling and Up-selling are somewhat similar buying practices, as the primary purpose of both of them is to increase the profit of the seller. However, a significant difference lies between them, which is the customer intention.
In cross-selling, the consumer has no intention of buying the product, the product is just cross-sold to them. However, it is not the same in the case of Upselling; in upselling, upselling appeals to the customer’s desire of buying something.
Advantages of Cross-Selling
The advantages of Cross-selling include the following:
- Optimizing Sales Value
- Increasing Customer Value
- Building trust
- Adding a Personal Touch
Frequently Asked Question
An example of cross-selling can be an online food delivery in which people order add-on along with the main food, e.g. Fries with a Burger.