Glossary » Cross Selling

Cross Selling

What is Cross-Selling?

Cross-selling is the Purchase of a good or service in addition to the original good bought. For e.g., a person buying an AC might also get installation services from them. 

What is the difference between Cross Sell and Up Sell?

Cross-selling and Up-selling are somewhat similar buying practices, as the primary purpose of both of them is to increase the profit of the seller. However, a significant difference lies between them, which is the customer intention.

In cross-selling, the consumer has no intention of buying the product, the product is just cross-sold to them. However, it is not the same in the case of Upselling; in upselling, upselling appeals to the customer’s desire of buying something.

Advantages of Cross-Selling

The advantages of  Cross-selling include the following:

  • Optimizing Sales Value
  • Increasing Customer Value
  • Building trust
  • Adding a Personal Touch

Frequently Asked Question

What is an example of CrossSelling?

An example of cross-selling can be an online food delivery in which people order add-on along with the main food, e.g. Fries with a Burger.  

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