Glossary / MAP Price

MAP Price

What is MAP Price?

MAP price, also known as Minimum Advertisement Price, is the lowest price point retailers use when advertising a product.

What is a MAP policy?

A MAP policy is used to ensure an even game by ensuring a balance between retailers wanting to increase margins and brands products not being devalued in this price war.

Benefits of MAP policy

The benefits of MAP policy include:

  • Retailers Protection
  • Brand Protection
  • Increased Sales Channel
  • Better Customer Experience
  • Improved Performance Analysis

Steps for creating an effective MAP policy

One can create an effective MAP policy by:

  1. Drafting a Unique MAP policy
  2. Rewarding Compliant Retailers
  3. Including seasonal exemptions
  4. Create a comprehensive review process

FAQS 

What is the difference between IMAP and MAP prices?

IMAP refers to prices advertised online, whereas EMAP talks about electronic communication channels.  

Related Terms

Retail Channels

What are Retail Channels? Retail channels refer to the various avenues or platforms through which retailers sell their products or services to consumers. These channels can encompass both physical and digital environments where transactions take place. Types of Retail...

Product List Page [PLP]

What is PLP? PLP, also known as a Product List Page, is an important component of an ecommerce store that presents a variety of products within a specific category in response to a user's search query.  Its primary purpose is to guide visitors towards the...

New Retail [NR]

What is New Retail? New Retail, also known as NR, is a concept that combines online and offline shopping experiences by utilizing technology to create a smooth and integrated retail journey. Origin of New Retail  New Retail goes beyond traditional retailing by...

Digital Shelf Monitoring

What is Digital Shelf Monitoring? Digital shelf monitoring involves the systematic tracking of different categories of product information across various channels to ensure that it is accurate and consistent.  These categories may include product listings,...

Comparison Shopping Engine (CSE)

What is a Comparison Shopping Engine? CSE, also known as Comparison Shopping Engine, is an online platform that allows consumers to compare products and prices from various online retailers.  CSEs aggregate product information, including prices, descriptions, and...

Headless Commerce

What is Headless Commerce? Headless commerce allows companies to become more agile by separating the front end and back end of their e-commerce experience. What are the benefits of Headless commerce? The benefits of headless commerce include: Time-Saving Cost Saving...