Glossary / MSRP


What is MSRP?

MSRP, also known as the manufacturer-suggested retail price, is the price that the manufacturer suggests at the time of the sale. 

How is MSRP determined?

MSRP is determined by the price stated by the manufacturer of the product. It should include all the costs from manufacturing to the sales process.

Problems with MSRP

There are 2 main problems with MSRP one is that it might make the consumers unhappy and not satisfied with the price, and secondly, MSRP is considered illegal in many regions of the world.


Is MSRP the price you pay?

Manufacturer-suggested retail price is the price the manufacturer suggests at the time of the sale. 

Can dealers sell below MSRP?

It is usually unlikely for a dealer to sell below MSRP.

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