Glossary » MSRP


What is MSRP?

MSRP, also known as the manufacturer-suggested retail price, is the price that the manufacturer suggests at the time of the sale. 

How is MSRP determined?

MSRP is determined by the price stated by the manufacturer of the product. It should include all the costs from manufacturing to the sales process.

Problems with MSRP

There are 2 main problems with MSRP one is that it might make the consumers unhappy and not satisfied with the price, and secondly, MSRP is considered illegal in many regions of the world.


Is MSRP the price you pay?

Manufacturer-suggested retail price is the price the manufacturer suggests at the time of the sale. 

Can dealers sell below MSRP?

It is usually unlikely for a dealer to sell below MSRP.

Related Terms

Headless Commerce

What is Headless Commerce? Headless commerce allows companies to become more agile by separating the front end and back end of their e-commerce experience. What are the benefits of Headless commerce? The benefits of headless commerce include: Time-Saving Cost Saving...

MAP Price

What is MAP Price? MAP price, also known as Minimum Advertisement Price, is the lowest price point retailers use when advertising a product. What is a MAP policy? A MAP policy is used to ensure an even game by ensuring a balance between retailers wanting to increase...


What is a Point of sale? As the name states, POS is the point at which sales can be made physically. Example of Point of SaleAn example of POS would be a customer getting a receipt after he has purchased it at a counter. Benefits of POS  The benefits of POS...

Click Through Rate or CTR

What is the Click-through rate? Click-through rate is the number of clicks advertisers get on their ads per number of impressions. Why does Click through rate matter? Click-through rate matters as it is essential as it affects the quality score.  What is a good Click...


What is Up Selling? Up-selling encourages your consumers to buy a product or service which will make another purchase expensive e.g., an Upgrade or Premium Account. What is the difference between Cross Sell and Up Sell? Cross-selling and Up-selling are somewhat...

Cross Selling

What is Cross-Selling? Cross-selling is the Purchase of a good or service in addition to the original good bought. For e.g., a person buying an AC might also get installation services from them.  What is the difference between Cross Sell and Up Sell?...