Glossary / Multi-Channel Retailing

Multi-Channel Retailing

What is Multi-channel retailing?

Multi-channel retailing is a process in which customers can access different channels to purchase goods.

The sales channels in multi-channel retailing include Online stores, Physical stores, Shopify, Facebook, and Amazon. 

Benefits of Multi-channel retailing

Multiple Channel retailing has quite a lot of advantages which include:

  1. Better Revenue
  2. Collection of Valuable Customer data on different purchases
  3. Get more leads
  4. Increase ROI
  5. Increase Brand awareness

Disadvantages of Multi-channel Retailing

The disadvantages of Multi-channel Retailing include:

  1. The additional cost of starting a new channel
  2. Proper Infrastructure for every channel
  3. Inconsistency of commercial message
  4. This can lead to Wrong information or miscommunication

Types of Multi-channel retailing

There are many types of Multi sales channels such as:

  1. Stores Channels: Here, the goods are sold at a physical outlet.
  2. Catalog Channels: In Catalogiie channels, the catalogs are printed and sent to the potential  customers
  3. Online Channels: Online Channels such as Shopify, and Amazon are also a part of multi-channel retailing.
  4. Social Media Platforms: Social Media platforms include Facebook marketplace, Instagram, and so on.

Frequently Asked Questions

1. What is an example of Multi-channel retailing?

Multi-channel retailing includes mobile app purchases and online stores.

2. What is the difference between Multi-channel and Omni-channel?

The main difference between multi-channel and Omni- channel is of the marketing strategy. A multi-channel strategy is centered around the product or service and talks about using more than one channel, whereas omnichannel is centered around the customer and talks about using all channels.  

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