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Glossary / Social Commerce

Social Commerce

What is a Social Commerce?

Social Commerce is the process of selling products or services through Social Media. The whole sale process takes place on Social Media. 

Types of Social Commerce 

There are 5 main types of Social Commerce these include:

  • Native Social Media Solutions (e.g., Facebook, Instagram)
  • Marketplace sales (e.g. eBay)
  • Shopping list
  • Live Shopping Event
  • Shoppable AR filters

Benefits of Social Commerce

The benefits of Social Commerce include the following:

  • Improved Customer Engagement
  • Audience Growth
  • Customer Insight
  • Increased Average Order Value

Frequently Asked Questions

What is an example of Social Commerce?

An example of Social Commerce would include selling on the Facebook marketplace.

Why is Social Commerce Important?

Social Commerce makes the purchase process much easier and reduces cart abandonment.

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