Glossary / Social Commerce

Social Commerce

What is a Social Commerce?

Social Commerce is the process of selling products or services through Social Media. The whole sale process takes place on Social Media. 

Types of Social Commerce 

There are 5 main types of Social Commerce these include:

  • Native Social Media Solutions (e.g., Facebook, Instagram)
  • Marketplace sales (e.g. eBay)
  • Shopping list
  • Live Shopping Event
  • Shoppable AR filters

Benefits of Social Commerce

The benefits of Social Commerce include the following:

  • Improved Customer Engagement
  • Audience Growth
  • Customer Insight
  • Increased Average Order Value

Frequently Asked Questions

What is an example of Social Commerce?

An example of Social Commerce would include selling on the Facebook marketplace.

Why is Social Commerce Important?

Social Commerce makes the purchase process much easier and reduces cart abandonment.

Related Terms

Retail Channels

What are Retail Channels? Retail channels refer to the various avenues or platforms through which retailers sell their products or services to consumers. These channels can encompass both physical and digital environments where transactions take place. Types of Retail...

Product List Page [PLP]

What is PLP? PLP, also known as a Product List Page, is an important component of an ecommerce store that presents a variety of products within a specific category in response to a user's search query.  Its primary purpose is to guide visitors towards the...

New Retail [NR]

What is New Retail? New Retail, also known as NR, is a concept that combines online and offline shopping experiences by utilizing technology to create a smooth and integrated retail journey. Origin of New Retail  New Retail goes beyond traditional retailing by...

Digital Shelf Monitoring

What is Digital Shelf Monitoring? Digital shelf monitoring involves the systematic tracking of different categories of product information across various channels to ensure that it is accurate and consistent.  These categories may include product listings,...

Comparison Shopping Engine (CSE)

What is a Comparison Shopping Engine? CSE, also known as Comparison Shopping Engine, is an online platform that allows consumers to compare products and prices from various online retailers.  CSEs aggregate product information, including prices, descriptions, and...

Headless Commerce

What is Headless Commerce? Headless commerce allows companies to become more agile by separating the front end and back end of their e-commerce experience. What are the benefits of Headless commerce? The benefits of headless commerce include: Time-Saving Cost Saving...