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Let’s suppose you’ve finally taken the plunge and opened an Amazon seller account. If you’re like most new sellers, you probably have many questions about how to start selling on Amazon. The good news is that this guide can help answer many of your questions so that you can get off on the right foot and be successful from day one.

The last thing a brand wants is to be associated with a product recall. But in today’s world, it’s not just about the quality of the product itself. It’s also about how you label and identify your products. Luckily, SKU solves this issue for you.

In this blog, we will be discussing SKU in-depth and going through its definition, purpose, working, benefits, and finally, the difference between an SKU and UPC.