Blog » Product Information » Line Sheets & Look-Books: The Key Differences

Line Sheets & Look-Books: The Key Differences

Written by Naba Cheema | Reviewed by Mobeen Ali

Presenting your fantastic collection to potential stockists and buyers can take time and effort. Since you are running your business online and they cannot see the products in person, you have to reel them with a visual guide, so they can be clear why they should consider your collection. That is what marketing tools like Line sheets and Look-Books are used for.

The industry is filled with many marketing tools that seem to do the same things, but they are not the same; obviously, they will have some specific functions. 

Many emerging designers ask in the early stages of their business what’s the difference between lookbooks and line sheets and how they can use them. 

This blog will help you know the difference between these two terms and how to create them efficiently.

What is a line sheet?

A line sheet is an essential tool for any designer or brand looking to wholesale their collection. It is an industry-standard sales tool designers, and brands use to present their products to buyers and stockists. It helps potential buyers choose whether they should buy your collection. Line sheets are not meant to persuade buyers to learn more about your products or brand, like sell sheets or catalogs. They are meant to give the buyers all the information about every product they need to place an order, nothing more.

What information will go on the line sheet?

Considering the purpose of the line sheet, you should only put limited information. Here are some things that you can include;

  1. Brands Logo
  2. Contact information
  3. General order information
  4. Sales terms, like order amounts and shipping prices
  5. Product names
  6. Brief Product information
  7. Wholesale prices and retail prices
  8. Available sizes, colors, and other variations
  9. Deposit requirements

Line sheet (example)
Image Credit: Sewport

Moreover, line sheets for wholesale should have clear and more appealing layouts. They should be easy to navigate. Line sheets should be designed in a way to grab the viewer’s eye directly toward the products and information about them.

What is a Look-Book?

Before the start of the digital era, lookbooks used to be physical that brands would have printed to showcase their products. Today most lookbooks are digital and live on the brand’s website. The purpose of the lookbook is to convey the brand’s or designer’s collection in a more flattering way. It represents what your company offers, especially cosmetics, photography, fashion, and furniture, where appearance is everything.

What information will go on the Look-Book?

These elements are included in the lookbooks;

  1. An intro to your brand
  2. Explanation of the theme
  3. A single photograph page
  4. Product focused page
  5. Group shot page
  6. Contact information

Moreover, when you have your first lookbook, you can easily share it through social media and email channels. This is valuable information for your contacts to help you set yourself apart from your competitors. 

Looking for a solution to create line sheets and lookbooks?

Contact our Apimio sales experts now and see how our PIM system can resolve your issues timely.

How to create a perfect line sheet?

It’s not hard to create a line sheet that can amaze buyers and gets you a return on investment (ROI). You can start it by creating cover sheets; if you want it to be a one-pager, that’s fine too. 

Suppose you are making a cover sheet; better to make it clear and understandable. It should include the branding, collection title, sales agent’s contact information, and order and payment details.

While creating the one-pager, the essential things to consider are;

  1. Layout
  2. Product images
  3. Style numbers
  4. Product Description
  5. Order Quantity

1. Layout

Layouts should be clean, and grids should be straightforward so that they can direct the reader’s eye to the most important information.

layout line sheet
Image Credit: Etsy

2. Product Images

While working on the product images, try to avoid lifestyle shots. Keep them simple, having a neutral background, and the quality should be good.

product images line sheets
Image Credit: The Fashion Law

3. Style Numbers

Style numbers help you track what products you are talking about. It’s better to use a code to make it more clear, and code can consist of season names, years, and the color of products. 

4. Product Description

Descriptions of what you are selling need to be concise and to the point. Long descriptions can leave the buyer in a confused state, and it can cause you a loss. For example, if you sell clothes, the product description will include the following; made locally, 100% silk or cotton, long sleeve or short sleeve, length, and specific colors. 

Image Credit: Pinterest

5. Order Quantity

Describe the minimum quantity of the order and the price attached to it.

Order quantity
Image Credit: ASOS

How to create a perfect Look-Book?

To create an appealing look, you must pay attention to little details and ensure that it’s designed in a way to develop an interest in buyers to purchase your products and collections. You can make it creative according to your need. 

While creating a lookbook, you should consider these things;

  1. Layout
  2. Product images
  3. Style numbers
  4. Product attributes

1. Layout

While working on the layout, make sure to keep things simple and leave enough white spaces, remembering that the focus is on images rather than text. Work on the color palette you will use because the background dictates the look and feel of the images.

Layout Look books
Image Credit: Flipsnack

2. Product Images

Look-book focuses more on images than text, and images steal the show. Think about your target audience and envision them using your products. For example, if you run a fashion industry line, you should focus on the quality of the images and click a lot of shots; full, half, closeup, vertical, horizontal, and more to have a variety of shots that will work together. 

product images look books
Image Credit: MSGM

3. Style Numbers

Style numbers help you track what products you are talking about. It’s better to use a code to make it more clear, and code can consist of season names, years, and the color of products. 

style look books
Image Credit: Diana Dau

4. Product Attributes

Although the focus is not much on the text, still add this information to provide the buyers details about your collection, so they can easily choose. Add fabric texture, colors, sizing, and other necessary information. 

When someone looks at your lookbook, it should be designed in a sequence to tell the whole story to the customer, from top to end of the page. 

product attributes look books
Image Credit: Intelistyle

Why is there a need for a line sheet?

Businesses will need a line sheet under the following conditions,

  • When they are ready to sell their products
  • Have new products, and now they want to add them to the line
  • When they update the pricing of their products
  • When they want to make changes in the product line

Creating a line sheet is an essential aspect of the sale process for any business. Having information of all of the products in one place can help you to sell your products more quickly to the buyers, ensuring the maximization of your sales potential.

Here are some final tips on line sheets usage and creation;

  • Keep it to the point and concise
  • Insert the images that are high quality 
  • Use a simple layout that can be navigated easily
  • Make sure that your contact information is easily accessible
  • Must proofread your line sheets before sending them to buyers

Why is there a need for Look-Books?

As you can see, lookbooks are an important tool for designers to connect with their buyers and communicate their vision for their business. Brands need lookbooks to make their audience shop for their products. Also, it is a great way to engage your buyers and leads about what you will do next and your next collection.


  • Lookbooks generate higher conversion rates and drive sales
  • Lookbooks put you in control
  • A unique expression of your brand
  • Younger audiences prefer a digital experience
  • Endless possibilities

Here are some final tips on the creation and usage of Lookbooks;

  • Keep it short and to the point
  • Use high-quality imagery and visual elements
  • Keep the style consistent
  • Don’t include too much; use white spaces
  • Up-sell and cross-sell your products


Lookbooks tell your brand’s story through well-styled editorial images and portray the overall feel of your brand. Line sheets highlight the information about your collection, including product attributes, prizes, and variants, and provide it to buyers. So, the lookbooks portray the feel of your brand, while line sheets provide you with the facts. Some brands combine their lookbooks and line sheets into one, with styled images on one side of the page and information on the other, though it is best to keep these two completely separate.


1. Why is a line sheet important?

Line sheets are used to sell products wholesale or retail. Buyers need all the information necessary to place an order. It contains all possible product information, including color, size, price, and style.

2. What is the purpose of a Lookbook?

The main purpose of a lookbook is to convey a brand or designer’s latest collection to buyers in a more positive and marketable manner.

3. What is the key difference between Lookbook and Linesheet?

The key difference between these two is that the Lookbook is about using high-style photography to evoke emotions and connect with buyers. The line sheet is about providing your buyers with facts about the products so they can make their final decision.

Written by Naba Cheema

Naba is a Graduate in Media Science and writes about eCommerce and Shopify.

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