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Why You Should Consider Building Multiple Shopify Stores

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Shopping illustrations by Storyset


Multiple Shopify Stores

As your e-commerce business starts to expand, it might be more efficient and beneficial for you to have multiple stores. You can create these stores under one domain name, as long as you’re ready to face the challenges that come with multiple stores. The benefits might outweigh the downsides, so it’s best to make an informed decision about this. 

In this blog, we’ll highlight some of the main reasons you might want to create multiple stores. If your business meets that criteria, we suggest you start planning. We’ll also give you some great solutions to the common challenges e-commerce owners face when they operate more than one Shopify store. 

Don’t know how Shopify works? Read our guide on What is Shopify and how you can sell more using Shopify’s Platform.

Why You Should Consider Building Multiple Shopify Stores

Global Expansion

When going global, one of the most important things to consider is consumer preferences in different markets. What your current local audience prefers is not necessarily what your international audience will also want. They have different tastes, lifestyle choices, and needs. 

Creating separate Shopify stores for each country that you wish to expand to is a great way to personalize and localize your customer experience for each customer segment. Shopify lets you set up stores for each market that you wish to operate in. You can create regionally exclusive products for a country and use their local currency for all the products you’re selling.

Targeting Different Audience Segments 

If you sell a variety of products on your Shopify store, you can create different stores for each audience segment. You can use a subdomain that makes them different while keeping them all under your primary domain’s umbrella.

For example, if you sell gym equipment and supplements, you may want to create a store for people who are interested in specifically gym equipment, and a different store for people who are interested in supplements such as protein powders. 

Creating Stores in Multiple Languages 

By creating more than one Shopify store, you can operate with multiple languages. If you’re looking to expand to Europe, it might be a better idea to create a store specifically in the country’s language. Customers like having that, instead of using on-page Google Translate which can sometimes be inaccurate and not deliver your brand’s message the way you want to. 

At Apimio, we’ve had customers that operate two or more Shopify stores: one for their European market, and one for their North American market. This is because the European store is usually in a language that isn’t English, such as Swedish, French, or Spanish. It helps them sell better globally, and create loyal customers to their brand. 

Try a PIM for Shopify and excel through better multilingual product information management.

Managing Off-Price or Outlet Brands

A lot of high-end brands create outlet stores to provide their products at lower costs. They do this to appeal to a different customer segment that prefers to buy common, but less expensive items. This allows them to target a bigger audience with different price ranges.

This is quite similar to high-end brands such as Gucci and YSL having factory outlets that sell certain products at cheaper prices. These items are usually older and more common.  

Similarly, you might want to give customers deep discounts on some of your inventory. However, doing this on your main site can devalue your brand, so you can choose to do it on your off-price site. Clothing and footwear brands such as Tommy Hilfiger, J.Crew, and Reebok have outlet stores that offer products at huge markdowns.

Retailers like Nordstrom also take advantage of this model by creating outlet stores such as Nordstrom Rack to cater to more audiences.

miltuiple-shopify-stores

Selling to Different Buyer Groups

Buyer groups can vary. It can mean adults and children, or B2B and B2C. It could be beneficial to create different sites for each buyer group to appeal to them. It’s not necessary that you do this, but if you do fall in this category, it may be worthwhile to consider the benefits of operating different stores.

Common Challenges with Managing Multiple Stores and Solutions 

Order Management 

Managing orders can get quite complicated when you have multiple stores. Orders placed with each store need to be dealt with separately. Creating a centralized space for all your order fulfillment can make this process easier. Using an Order Management System can help once you sync your Shopify stores to it. All your order fulfillment and returns can be dealt with centrally. 

Inventory Management 

Real-time inventory updates are absolutely crucial if you have just a single store, let alone multiple. There may be some products that you sell on both of your sites so, for those, you’ll have to update inventory on both sites for customers. It’s extremely frustrating when a customer places an order only to be told later that the product is no longer in stock. It leaves a lasting impression of your brand on them, and it’s definitely a negative one. 

Real-time inventory updates ensure that you never over-sell items. You can also make sure that items that need to be re-stocked are done so at the right time. 

Product Data Management 

As the number of products you sell increases, managing products becomes complex and tough. Without a proper system in place, you won’t be able to manage a bulk of data, that too for multiple storefronts. Product data might also need to be structured differently for your storefronts and this process can become quite messy. It can also take up a lot of your time that could’ve been spent on more important tasks. 

If you’re thinking the Shopify import feature will save you from this hassle, I’m sorry to be bursting your bubble here. Shopify’s import feature isn’t optimized for bulk product management. Therefore, it’s necessary for you to use one of the many apps for bulk importing on the Shopify app store, or use a Product Information Management system. 

To manage your data centrally and publish it to your Shopify stores with one click, try out Apimio. It allows you to connect multiple Shopify stores to your account. You can then manage products from both your stores centrally without all the hassle. 

PIM-helps-expand-your-shopify-business

Customer Service

When you create multiple stores, you need to know how you’re going to manage all your customer queries and concerns. There are bound to be customer complaints coming in and with more than one store, you’ll have a lot on your plate. It’ll be much easier to centralize all your customer service. Having a single customer support system allows you to keep all your customer queries and order information on one platform.

It also allows you to track customer feedback data and incorporate it into your product development process. To keep track of customer support tickets across multiple stores, you can use either email or a ticketing system such as Zendesk

In Conclusion

There are loads of officially supported Shopify apps to make your multi-store experience easier.

Check out the Shopify app store to find more helpful tools to run your operation more efficiently and improve your customer shopping experience


Questions retailers ask about having multiple shopify stores

Can You Have Multiple Shopify Stores On One Account?

Multiple accounts as needed to operate multiple stores. You need to set up accounts for each new store, managing inventory for each through their own Shopify accounts.

Can You Have Multiple Shopify Stores?

Indeed! If you run a small business, it may make sense to sell only through a single online store. One of the best things about Shopify is that you can start from a small one-region store, and once you’ve grown your business you can expand to multiple Shopify stores.

Does Shopify Offer Bulk Import to Multiple Stores?

Shopify is not optimized for this functionality. You will have to get a third-party app to centralize your data and import it in bulk to different stores. 

Written by <a href="https://apimio.com/author/minal/" target="_self">Minal Kiani</a>

Written by Minal Kiani

Minal was a Content Marketing Specialist at Apimio Inc. She has a bachelor's degree in Finance. She writes about how Ecommerce Managers can Grow through better Product Information.

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