Multiple Shopify Stores
As your e-commerce business starts to expand, it might be more efficient and beneficial for you to have multiple Shopify stores.
You can create these stores under one domain name, as long as you’re ready to face the challenges that come with stores on Shopify. The benefits might outweigh the downsides, so it’s best to make an informed decision about this.
In this blog, we’ll highlight some of the main reasons you might want to create Shopify stores. If your business meets that criteria, we suggest you start planning.
We’ll also give you some great solutions to the common challenges e-commerce owners face when they operate Shopify multi-store.
Don’t know how Shopify works? Read our guide on What is Shopify and how you can sell more using Shopify’s Platform.
Why You Should Consider Building Multiple Shopify Stores
1. Global Expansion with multiple Shopify Stores
When going global, one of the most important things to consider is consumer preferences in different markets.
Creating separate Shopify stores for each country that you wish to expand to is a great way to personalize and localize your customer experience for each customer segment.
2. Targeting Different Audience Segments
If you sell a variety of products on your Shopify store, you can create them for each audience segment. You can use a subdomain that makes them different while keeping them all under your primary domain’s umbrella.
3. Creating Stores in Many Languages
At Apimio, we’ve had customers that operate two or more Shopify stores: one for their European market, and one for their North American market. This is because the European store is usually in a language that isn’t English, such as Swedish, French, or Spanish. It helps them sell better globally, and create loyal customers to their brand.
Try a PIM for Shopify and excel through better multilingual product information management.
4. Managing Off-Price or Outlet Brands
A lot of high-end brands create outlet stores to provide their products at lower costs. They do this to appeal to a different customer segment that prefers to buy common, but less expensive items. This allows them to target a bigger audience with different price ranges.
Common Challenges with Managing Multiple Shopify on Stores and Solutions
1. Order Management
Managing orders in multi-store can get quite complicated when you have different stores. Orders placed with each store need to be dealt with separately.
Creating a centralized space for all your order fulfillment can make this process easier. Using an Order Management System can help once you sync your Shopify multi stores to it. All your order fulfillment and returns can be dealt with centrally.
2. Inventory Management
Real-time inventory updates are absolutely crucial if you have just a single store, let alone stores on Shopify. There may be some products that you sell on both of your sites so, for those, you’ll have to update inventory on both sites for customers. It’s extremely frustrating when a customer places an order only to be told later that the product is no longer in stock. It leaves a lasting impression of your brand on them, and it’s definitely a negative one.
Real-time inventory updates ensure that you never over-sell items. You can also make sure that items that need to be re-stocked are done so at the right time.
3. Product Data Management
As the number of products you sell increases, managing products becomes complex and tough. Without a proper system in place, you won’t be able to manage a bulk of data, that too for storefronts.
Product data might also need to be structured differently for your storefronts and this process can become quite messy. It can also take up a lot of your time that could’ve been spent on more important tasks.
If you’re thinking the Shopify import feature will save you from this hassle, I’m sorry to be bursting your bubble here.
Shopify’s import feature isn’t optimized for bulk product management. Therefore, it’s necessary for you to use one of the many apps for bulk importing on the Shopify app store, or use a Product Information Management system.
To manage your data centrally and publish it to your Shopify stores with one click, try out Apimio.
You can then manage products from both your stores centrally without all the hassle.
4. Customer Service
When you create multiple stores, you need to know how you’re going to manage all your customer queries and concerns.
There are bound to be customer complaints coming in and with more than one store, you’ll have a lot on your plate.
It’ll be much easier to centralize all your customer service. Having a single customer support system allows you to keep all your customer queries and order information on one platform.
How to manage multiple Shopify Stores
As mentioned previously, it can be a very hectic task to manage multiple stores on Shopify. Apimio has made your job easier by providing solutions to manage them more effectively. The following is a list of tips you can follow
Tip#1: Optimize each site specifically
Each Shopify store has different product categories, offerings, and content.
Multiple stores on Shopify represent different niches and product data hence, it is always a better idea to optimize your site according to your target audience.
Tip#2: Centralise Order Management
Another most demanding job is to fulfill orders from these multiple stores and the only solution to this is by centralizing the fulfillment of your order, this will allow you to complete orders across all your Shopify stores.
You can do this by integrating a system that can push all your Shopify multi-store orders and also track them.
Tip#3: Product Information Management through Apimio
Apimio aims to save your time and increase revenue through Product Information Management (PIM). At
Apimio, all your product data can easily be standardized, centralized, and updated on all of your Shopify stores.
So you don’t have to go through the hassle of managing your Shopify stores as Apimio is here to help you get through any struggle associated with Shopify Stores.
There are loads of officially supported Shopify apps to make your multi-store experience easier.
Check out the Shopify app store to find more helpful tools to run your operation more efficiently and improve your customer shopping experience.
Questions retailers ask about having multiple Shopify stores
Multiple accounts as needed to operate multiple stores. You need to set up accounts for each new store, managing inventory for each through their own Shopify accounts.
Indeed! If you run a small business, it may make sense to sell only through a single online store. One of the best things about Shopify is that you can start from a small one-region store, and once you’ve grown your business you can expand to Shopify Multi stores.
Shopify is not optimized for this functionality. You will have to get a third-party app to centralize your data and import it in bulk to multiple stores on Shopify.