Why You Should Consider Building Multiple Shopify Stores

by | Oct 1, 2021 | Shopify

Multiple Shopify Stores

As your e-commerce business starts to expand, it might be more efficient and beneficial for you to have multiple Shopify stores. But the integral question here is “Is it possible to have multiple Shopify stores?”

You can create these stores under one domain name as long as you’re ready to face the challenges that come with stores on Shopify. The benefits might outweigh the downsides, so it’s best to make an informed decision about this. 

In this blog, we’ll highlight some of the main reasons you might want to create Shopify stores. Along with this, we provide step by step guide to create multiple stores.

We’ll also give you some great solutions to the common challenges e-commerce owners face when they operate Shopify multi store. 

multiple shopify stores illustrated with the help of an illustration

Don’t know how Shopify works? Read our guide on What is Shopify and how you can sell more using Shopify’s Platform.

 

Can you have multiple Shopify stores?

Yes, it is possible to have multiple Shopify stores. In order to create a new store, you have to create a new account and sign up for it. The process is quite similar to signing up for an account with any other service, and can be completed quickly and easily.

Source: iBusiness Formula

Why You Should Consider Building Multiple Shopify Stores?

 1. Global Expansion with multiple Shopify Stores

When going global, one of the most important things to consider is consumer preferences in different markets.

Creating separate Shopify stores for each country that you wish to expand to is a great way to personalize and localize your customer experience for each customer segment.

Quick Tip: If you are creating stores in different countries, you should make the landing page in the country’s local language, mention the pricing on the page in local currency, and use images that are referred to that specific local region, this will make it attractive to the local audience, and they can connect more with your products easily. 

For example, if you are selling in the UK region, the currency will be the pound (local currency of UK), and the language will be English.

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2. Targeting Different Audience Segments 

If you sell a variety of products on your Shopify store, you can create them for each audience segment.

For example, you may consider segmenting the goods by their types if you are selling Stationery goods. You will be building a different store for those who want to buy kids’ stationery and another for those who want to buy business stationery. 

You can use a subdomain that makes them different while keeping them all under your primary domain’s umbrella.

3. Creating Stores in Many Languages 

At Apimio, we’ve had customers that operate two or more Shopify stores: one for their European market, and one for their North American market. This is because the European store is usually in a language that isn’t English, such as Swedish, French, or Spanish. It helps them sell better globally, and create loyal customers to their brand. 

Try a PIM for Shopify and excel through better multilingual product information management.

4. Managing Off-Price or Outlet Brands

A lot of high-end brands create outlet stores to provide their products at lower costs. They do this to appeal to a different customer segment that prefers to buy common, but less expensive items. This allows them to target a bigger audience with different price ranges.

5. Broaden Reach

If you are running an online wholesale business and want to expand your business, and reach directly to consumer E-commerce, doing it from the same store is difficult. You may be selling some products to consumers individually and in bulk to others. Rather than doing this from the same store, you can build a new store focusing on B2C (Business to Consumer) sales for direct selling while maintaining your original store’s B2B (Business to Consumer) style.

Common Challenges with Managing Multiple Shopify on Stores and Solutions 

1. Order Management 

Managing orders in multi-store can get quite complicated when you have different stores. Orders placed with each store need to be dealt with separately.

Creating a centralized space for all your order fulfillment can make this process easier. Using an Order Management System can help once you sync your Shopify multi stores to it. All your order fulfillment and returns can be dealt with centrally. 

2. Inventory Management 

Real-time inventory updates are absolutely crucial if you have just a single store, let alone stores on Shopify. There may be some products that you sell on both of your sites so, for those, you’ll have to update inventory on both sites for customers. It’s extremely frustrating when a customer places an order only to be told later that the product is no longer in stock. It leaves a lasting impression of your brand on them, and it’s definitely a negative one. 

Real-time inventory updates ensure that you never over-sell items. You can also make sure that items that need to be re-stocked are done so at the right time. 

3. Product Data Management 

As the number of products you sell increases, managing products becomes complex and tough. Without a proper system in place, you won’t be able to manage a bulk of data, that too for storefronts.

Product data might also need to be structured differently for your storefronts and this process can become quite messy. It can also take up a lot of your time that could’ve been spent on more important tasks. 

If you’re thinking the Shopify import feature will save you from this hassle, I’m sorry to be bursting your bubble here.

Shopify’s import feature isn’t optimized for bulk product management. Therefore, it’s necessary for you to use one of the many apps for bulk importing on the Shopify app store, or use a Product Information Management system. 

To manage your data centrally and publish it to your Shopify stores with one click, try out Apimio.

You can then manage products from both your stores centrally without all the hassle. 

PIM helping in multiple shopify stores

 

 

4. Customer Service

When you create multiple stores, you need to know how you’re going to manage all your customer queries and concerns.

There are bound to be customer complaints coming in and with more than one store, you’ll have a lot on your plate.

It’ll be much easier to centralize all your customer service. Having a single customer support system allows you to keep all your customer queries and order information on one platform.

Are you facing difficulty in managing multiple Shopify stores?

Apimio Pim solution simplifies the product data management required for marketing the products.

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5. System Integration

Having multiple Shopify stores means more moving pieces to incorporate. Integrating with the other systems you use, such as; ERP software or POS, it can become more complicated with each new store you add.

Steps to create multiple stores on Shopify

So, you have set your mind to making multiple Shopify stores. Here are some simple steps that can help you in building stores;

  1. Create another store
  2. Add products and store optimization
  3. Customize the theme
  4. Integrate Third Party Services
  5. Language Setup
  6. Domain Setup

Step 01: Create another store

Shopify does not provide the feature to create multiple stores with a single click. You have to create multiple stores one by one manually from the login screen. Also, multiple stores can only be created by the users of the Shopify Plus plan; regular plans do not provide this feature. You have to purchase the Plus plan to create individual stores manually.

Go to the Shopify login page, enter your credentials, and click on the Create Another Account button.

Create Shopify account

Step 02: Add products and Store optimization

After setting up another account in your Shopify store, the next step is adding your products. You may require to add the same or different products in your secondary store according to your need. You will have to create different Shopify collections to categorize the products better if you sell different products.

Search Engine Optimization(SEO) is a critical part of any e-commerce business. If you have multiple shopify stores, it is important to ensure that your stores are SEO-optimized. This is done by adding content that is SEO friendly, adding some sitemaps, configuring robots.txt, and much more.

Multiple shopify stores (Add products)

Step 03: Customize the theme

The look and feel of the store make the brand attractive. It is essential that your look and theme must match your brand. Shopify offers a lot of themes, paid or free, that you can choose to make your brand look embellished.

Also, you can use the Shopify theme editor to edit the theme and choose colors according to your brand requirements. Keep in mind that the overall look of your store is essential and can affect your overall performance. So, choose a theme that is SEO-friendly.

Multiple shopify stores (Customize theme)

Step 04: Integrate Third-Party Services

After creating multiple stores on Shopify for different regions, you may need to update all the information across these stores manually. It can affect your business efficiency, and you may need third-party services, such as PIM software, to organize the product information across all channels. Look for reliable PIM software to grow your business respectively.

Also, it is important to integrate your store with different shipping partners and payment service providers, depending on your store’s needs.

Step 05: Language Setup

If you are considering going international, you may require different languages for each store. You can change the language from Shopify language settings. You can choose the language according to your region and set a default language.

multiple shopify stores (Customize theme)

Step 06: Domain Setup

Each of the multiple stores will have its own unique domain. You can use your own existing domain if you have one. Or else Shopify allows the users to purchase domains from its platform. You can use international domains to build multiple stores for different regions.

And here you are, ready to have multiple stores on Shopify.

How to manage multiple Shopify Stores?

 As mentioned previously, it can be a very hectic task to manage multiple stores on Shopify. Apimio has made your job easier by providing solutions to manage them more effectively.  The following is a list of tips you can follow

Tip # 1: Implement real time inventory update

If you are planning to manage inventory for Shopify multi store, you should consider implementing real time updates to your inventory. This will allow  you to keep an eye on the demands and ensures you always have enough stock to meet your audience’s needs. Look for a successful inventory management system with essential features of your needs.

It provides smooth fulfillment and logistics, prevents overselling, and gives you a protected buyer experience.

Tip#2: Optimize each site specifically

Each Shopify store has different product categories, offerings, and content.

Multiple stores on Shopify represent different niches and product data hence, it is always a better idea to optimize your site according to your target audience.

Tip#3: Centralize Order Management

Another most demanding job is to fulfill orders from these multiple stores and the only solution to this is by centralizing the fulfillment of your order, this will allow you to complete orders across all your Shopify stores.

You can do this by integrating a system that can push all your Shopify multi-store orders and also track them.

Tip#4: Product Information Management through Apimio

Apimio aims to save your time and increase revenue through Product Information Management (PIM). At

Apimio, all your product data can easily be standardized, centralized, and updated on all of your Shopify stores.

So you don’t have to go through the hassle of managing your Shopify stores as Apimio is here to help you get through any struggle associated with Shopify Stores.

Explore the No. 1 Shopify Multi Store Management App in the market.

Signup and create a 14-day free trial to manage your multiple Shopify stores with a single dashboard like a PRO!

Tip#5: Centralized Customer Support

A number of queries from multiple Shopify stores can lead to multiple problems if they come from multiple channels. A customer support system allows you to keep all your customer queries and order information in one convenient place. It allows you to track customer feedback data and implement it in the product development process. 

With a cohesive customer support system, you can prevent confusion within your customer support team, and it improves shoppers’ experience and, in return, can increase the customer’s attention.

Apps to manage multiple shopify stores efficiently.

We always need a helping hand, especially when taking on multiple tasks while running multiple stores online.

Here we have listed some useful apps which you can use for your benefit;

  1. Apimio
  2. Veeqo
  3. Syncio
  4. Rewind
  5. Putler
  6. Gorgias

1. Apimio

Apimio is a Canadian Product Information Management company based in Toronto and helps companies with PIM and PXM solutions. A tool like Apimio lets you invite all your retailers to your dashboard so you can share your product data in one click. 

Apimio

Features

  • Centralize all product information
  • Product information validation
  • CSV import
  • Manipulate product information with Templates
  • Bulk editor
  • Share product information
  • Multi-channel listing

2. Veeqo 

Displaying the correct inventory across the store is essential. If you have the inventory in your warehouse, but it is labeled as zero online, your sales can be lost. And it can be a bad experience if the inventory is zero, but online, it is labeled as available.

Managing inventory in multiple stores can become messy and is very time-consuming; you can use multiple apps to help you with this matter.

Veeqo provides the best solutions to handle inventory management correctly across multiple shopify stores.

Veeqo
Source: Veeqo

Features

  • Easily manage the purchase orders
  • Warehouse management control
  • Automated purchasing management
  • Connect physical stores
  • Inventory syncing across multiple channels
  • Create product bundles
  • Running Cloud-based operation

3. Syncio

Syncio is one of the best apps to centralize inventory operations. It can sync inventory, product attributes, and order information across multiple stores in real time. It saves a lot of your time, and you can consume that time to focus on other aspects of your business.

Synico
Source: Synico

Features

  • Sync the products across all stores
  • Easily update the same products across multiple stores
  • Map existing products by inventory
  • Centrally manage the orders
  • Prevent overselling
  • Time-saving manually updating products attributes

4. Rewind

Rewind is a cloud-based data protection solution that automatically backups vital data on multiple platforms, including Shopify. It also backups product images, orders, customers, themes, product details, and much more.

Rewind
Source : Rewind

Features

  • Get rid of manual CSV export
  • Supporting customers via chats, emails, and phone
  • Provides error checking and reports
  • Backup millions of items
  • Mobile forms automation
  • Prevent data loss

5. Putler

Putler is a multichannel analytics and insight app that provides you with in-depth reports of your products, customers, orders, website traffic, and sales under one roof. You can connect all of your multiple shopify stores to Putler and can monitor all of your stores from one place. 

Source: Putler

Features

  • Forecasting
  • Goal tracking
  • Custom segments
  • Toggle between multiple Shopify stores
  • Manage subscriptions
  • Growth insights based on personalized data

6. Gorgias

Gorgias is all-in-one customer service, support, and live chat helpdesk for platforms like Shopify. Messages come with full message history, also shipping information, and addresses. You can connect all of your customer service channels, emails, chats, Facebook, Instagram, and SMS and manage them from inside one Gorgias dashboard.

Gorgias
Source: Gorgias

Features

  • Ticketing system to keep orders
  • Customer history tracking
  • Email integration
  • Refund, cancel, or duplicate orders from inside the store
  • Autoresponders
  • Manage customers and orders all from one dashboard

How to connect Shopify stores to Apimio?

Apmio lets you connect unlimited Shopify stores. The process is straightforward and easy. Once you connect your store to Apimio, it will automatically sync all the product information. Also, it shows the completeness score to monitor your product information.

Steps to connect Shopify stores to Apimio

  • Once you  sign in to Apimio, click on connect to Shopify
  • Give the Shop name and add URL
  • It will be redirected to your  Shopify account
  • Install application
  • Products are successfully synced. Now you are good to go.

For further details visit our Guide Sign Up for Apimio.

Conclusion

Managing multiple Shopify stores can be exhausting and time-consuming, but if you follow the best practices and have the accurate tools, you can manage these stores very efficiently. If you want to stay on top, remember that the practices should be followed properly, and the process should be smooth in order for you to prosper and expand your business more efficiently and effectively!

Apimio PIM is supported by Shopify app store to make your multi-store experience easier. Also, it helps you to run your operation more efficiently and improve your customer shopping experience.

What to do next?

  • Are you facing Shopify Multi-store issues? Well, head on to our blog to know more.
  • Create an account to manage your products easily using Shopify’s best app Apimio. Sign-up here.
  • Contact our support if you have any queries or issues.

FAQs


1. Do you have to pay for multiple stores on Shopify?

Using the basic Shopify plan will cost you around $79 to have the second store, and if you are using the Shopify Plus plan, it can cost you $119 per month to launch your second store. And on the advanced level plan, it can cost you $239 per month to have your second store.

2. How many stores can I have with one Shopify account?

You can open more than one store with the same email credential, but each store does have a separate account and would be accessed through a different admin. If you do have multiple stores associated with the same email, you can navigate between them once you have logged in to your Shopify admin.

3. Why have multiple Shopify stores?

 There are multiple reasons to have multiple Shopify stores. Shopify offers a comprehensive range of features that cater to all your needs, such as free apps, support services, SEO and marketing tools. Their services are user-friendly, making them accessible even to smaller businesses.

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