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PIM vs Digital Asset Management (DAM): What’s the difference?

by | Product Information

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While there are many similarities between a DAM (Digital Asset Management) system and a PIM (Product Information Management) system, the two services have strong differences that set them apart.

In this article we will discuss both systems in detail, so you can understand the pros and cons of each PIM and DAM system. By the end of the article, you should be able to understand why DAM systems are important for your organization and How a PIM can integrate with a DAM system.

Well then, let’s get started.

What is PIM system?

https://www.youtube.com/watch?v=pXEgX1rKXN4u0026t=22s

Before we move on to the differences between PIM and DAM, it is really important to understand these concepts in a simple manner.

Product Information Management, abbreviated as PIM, is a centralized repository to store, organize, manage and syndicate massive product information.

It enables retailers to develop product catalogs and distribute them across various eCommerce and sales platforms. PIM is in charge of all forms of content needed to market and sell items.

There are a lot of PIM solutions out there, such as Apimio, Plytix, Akeneo, Sales Layer, etc. 

Every PIM software provides the same basic features and some more.

Learn more about PIM in 2 minutes: What is PIM software? (Benefits & Features) – Apimio

What is DAM system?

Digital asset management, abbreviated as DAM, is a software solution for storing and managing digital content in a central location. Most importantly, DAM allows you to boost campaign productivity while maintaining brand integrity.

Finally, the finest DAM platforms structure your assets in such a way that they maximize their brand value. Its capabilities enable you to automate workflows, define asset licensing expiration dates, and set different degrees of user access for files, folders, projects, and entire campaigns. DAM software may also show you how creative assets are doing through in-app analytics.

Read more about DAM: Digital Asset Management (DAM) solution – Apimio

Difference between PIM and DAM system:

The key difference is that Digital Asset Management deals with all of an organization’s digital assets, whereas Product Information Management focuses on a product’s lifespan. Let me expand on that:

Digital Asset Management helps in storing, organizing, and collaborating images, movies, presentations, papers, logos, marketing materials, and other digital assets. DAM’s main purpose is to increase the value of a digital asset by making it simple for you and your organization to search, access, retrieve, and use digital assets. When you have a lot of digital materials to access, retrieve, and distribute both internally and externally, DAM shines.

Product Information Management is concerned with a specific product. It combines product data and information into a single centralized system. This is done to maximize product distribution across sales and marketing channels. The PIM system manages all of the product-related data needed to market and sell products. A PIM can help you keep track of all the information you need to manage your items successfully. It could benefit you if you have a large number of SKUs and a dynamic product range that is updated often.

When to Use a PIM system?

PIM systems are typically used to store product-related data. This includes product copies and supplier information. However, certain PIM systems, such as Apimio PIM, now contain DAM capability and can store and distribute any product-related asset. This includes media assets such as photos, video, and audio.

Retailers, manufacturers, and companies that need to collect and gather product information, or who are obtaining product information from multiple sources, will benefit from PIM systems. PIM solutions are also useful for organizations that sell a variety of distinct SKUs.

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When to Use a DAM system?

DAM systems are suited for cases where non-audio and non-video materials must be streamed or transmitted to a large audience. It is also great for archiving content, tracking versions, and video transcoding.

DAM systems are ideal for firms with a large number of digital assets since they may assist streamline asset retrieval and save time. Remember that the average marketing professional spends 65 hours per year looking for lost digital assets. DAM systems are great for any firm looking to free up those 65 hours for more productive endeavors.

When to use the DAM systemWhen to use a PIM system
A large number of visual assets Several SKUs with a dynamic product range
Scattered branding across several channelsComplex product portfolio with frequent updates
Need to use your assets for other applicationsA great deal of data is generated from various sources
Need of “official” place to store files within the organizationMultiple sales and marketing channels
Frequent access to files requiredFaster Time-to-Market required
Frequent internal and external share of digital assets All the related departments are in need of consistent and up-to-date product data 
Involvement of multiple people in the assets with different workflowsThe requirement to provide customers with a lot of product information

PIM DAM FAQs:

How are PIM and DAM different?

The key difference between PIM and DAM is that the Digital Asset Management tool deals with all of an organization’s digital assets, whereas the Product Information Management system focuses on a product’s lifespan.

When does an organization need a PIM system?

Retailers, manufacturers, and companies that collect and gather huge amounts of product information, and are obtaining product information from multiple sources, will benefit from PIM systems. PIM solutions are also useful for organizations that sell a variety of distinct SKUs.

When does an organization need a DAM tool?

Firms with a large number of digital assets, who are looking to streamline asset retrieval and save time. Remember that the average marketing professional spends 65 hours per year looking for lost digital assets, and DAM systems are great for any firm looking to free up those 65 hours for more productive endeavors.

Conclusion

Both DAM and PIM have their own benefits and features. However, a lot of PIM software has DAM functionalities as well. 

For product information like product attributes and marketing text, the PIM system is the one source of truth. For digital assets such as product photos, owners manuals, and quick start guides, the DAM system is the one source of truth. The DAM system feeds those assets to the PIM system by connecting the two.

Therefore, it’s always the best idea to use the software that provides both functionalities.

Written by <a href="https://apimio.com/author/arslanooober-com/" target="_self">Arslan Hasan</a>

Written by Arslan Hasan

Arslan was a Content Marketing Specialist at Apimio. With a Bachelors's in Marketing, he writes Research-based guides for Ecommerce Managers.

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