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PIM for Fashion Industry

Written by Naba Cheema | Reviewed by Mobeen Ali

The shopping experience has changed, and the fashion industry is constantly evolving. Businesses must keep an eye on the newly emerging fashion trends and the quality of the materials to combine these factors to create unique looks. Companies have to deal with thousands of SKUs and tons of product information; this can become a headache, but using PIM for fashion can solve this huge problem. 

In this blog, we will highlight the importance of PIM for fashion and how it can benefit many stakeholders.

Why does the fashion industry need a PIM?

Fashion industries have a large amount of product data and information, and the seasonal nature of the fashion industry demands the launching of new products. Products need to be available in different sizes, colors, textures, and styles, meaning there are more than tons of product attributes to manage. Due to this reason, PIM for the fashion industry is becoming an essential tool. 

PIM system allows brands to manage a large number of product details with complex attributes and distribute the data evenly across all the relevant channels and retailers.

Along with that, PIM helps fashion brands by providing all teams inside one organization with a single source of product information that can be put in context for all channels. This ensures that your customers will be given product information across various shopping channels.

Who in the Fashion Industry can be benefited from PIM?

PIM benefits many stakeholders included in the fashion business; people who benefit from this are;

  • Ecommerce Directors
  • Fashion Designers
  • Photographers or Graphic designers
  • Ecommerce Administration
  • Marketing Team
  • Customer Support

1. E-commerce Directors

A massive amount of data that can be processed manually from different sources can be stressful and overwhelming. They can automate product management tasks by using workflows; this can save their time and money.

Your PIM can become your collaboration hub; you don’t have to worry about scattered emails and disparate spreadsheets. Multiple roles, departments, and locations can seamlessly collaborate to bring a product to market if there is a single management system.

You can use streamlined productivity software to create efficiency and automate error-prone, repetitive administrative tasks. By using the right PIM, you can reduce errors, which in turn can drive sales without any return. 

2. Fashion Designers

With AI-driven data from your PIM, your product designers can design products with your audience’s taste, buying behavior, and emotions in mind. 

PIM eliminates the traditional complexities of product lifecycle management, allowing your designers to innovate and design their most in-demand collections. By simplifying the (PLM) product lifecycle management, your PIM reduces your time to market, allowing you to launch more of the products on time. 

3. Photographer & Graphic Designer

Pim enables the designers to label the images and videos and categorize them according to the product type and thousands of SKUs. You can easily create a collaborative repository of your products’ images, videos, and digital assets. This can be much easier to manage and assign multiple tasks among people.

You can manage the correct model of each product image, including model name, measurements, and also personal details. 

4. E-commerce Administration

Using PIM can automate your processes, such as product data sourcing, importing, promotions, and pricing. It can speed up your product launch among all channels.

You can easily manage sales, promotions, and discounts in bulk and edit vast data in a single click. AI algorithms can easily use datasets to automate the product description and grab product tags without human intervention.

5. Marketing Team

Using a PIM in the market department means that there is one single source of truth rather than creating product data chaos. Using a PIM can improve your website conversion rate, create highly personalized product descriptions, create bulk product campaigns, and speed up your audience reach. You can easily filter your collections to share media, SKUs, and detailed product information among graphic designers, ensuring the timely launch of your seasonal catalogs. 

There is no need to send emails back and forth, and it is super easy to invite your teammates and let them collaborate on the product data to ensure that they will provide you timely with the right content.

6. Customer Support

Internal departments like sales, marketing, customer service, and in-store staff can easily access reliable information about stock status, upcoming deliveries, which stores have the products on their shelves, what colors, measurements, etc., are available by publishing product information seamlessly and consistently across all channels and business systems. There is a vast list of information that customers want. With the PIM system, your staff can better serve customers whether they contact customer care or go to a shop by giving them the relevant information, removing barriers to purchase, and guiding them further along the sales cycle. 

How do fashion buyers shop?

By observing shopping habits, we can assume that buyers purchase products based on emotions rather than information. Buyers who are emotionally connected to the brand are more valuable. Positive emotions can drive sales more than product data and information. Details of the product must be created in a form to seduce the customers. Online retailers use sensory management to engage buyers’ senses and encourage buying experiences.

Listing of the products must create an emotional connection with the buyers. Studies show that purchasers can abandon the cart without an emotional connection to your products.

Fashion buyers typically make purchases more from mobile, and most of them say that the buying experience is more important than the pricing rates. A website that is not user-friendly can lead to your loss and make you abandon your cart and bounce off.

The PIM system can easily add the right navigational tags and setting to the products and reduce the bounce rate. PIM can make your website navigation easy, smooth and logical. 

Ways in which PIM benefits your Fashion business

There are many ways in which PIM benefits your fashion business. These are as follows;

  • Captures sales more quickly
  • Competitors outlisting
  • Omnichannel
  • Improve Customer experience
  • Optimizing the market in real-time

1. Captures Sales more quickly

Customers want a vast range of products at their disposal. They want a friendly website where they can easily filter the details they want to order rather than going through all the products that are not for their requirement. They want to personalize their options to their exact buying objectives. With the innovation of technology, these product attributes are becoming more personal and subjective. 

Categorizing the product data makes the product inventory work much harder to capture more sales. This level of product data management is only possible by choosing the right option of PIM software.

2. Competitors Outlisting

When buyers want to shop online, they may compare your products to the other competitors to determine whether they are making the right decision. Less and mediocre product descriptions that are average or are as good as your competitors can not give you the edge in side by side comparison war. You should create product listings that are different from your competitors, 

Some of the creative product strategies that rely on a PIM to deliver successfully are as follows;

  • Buyers reviews
  • Product videos
  • Enriched products storytelling
  • Influencer Marketing
  • Detailed information of brand
  • Highly successful Look-books

3. Omnichannel

Consumers are the power of online business in today’s world. Control of how, when, and where they can buy is in their hands. Every buying experience must be appropriate for each digital channel for an omnichannel strategy to be effective. You may deliver heavily customized, contextually relevant product information for each channel utilizing multiple technologies integrated into your PIM. High street retailers are rapidly reorienting themselves toward technological channels like social media and voice search.

4. Improve Customer Experience

To keep all pertinent product data accurate and up to date, you require a top-notch PIM solution. Such data distribution improves the online purchasing experience and lowers the cart abandonment rate. Using PIM can assist you in maintaining control over the customer experience while distributing high-quality product information to resellers and retailers.

Loyal customers would be pleased to see new products on trustworthy platforms as soon as they are released with a shorter time to market. You can introduce new products faster than your competitors if you have enhanced product knowledge. You can save time by not going through many platforms for product information because it is all available with just one click.

5. Optimizing the Market in real-time

A crucial success indicator for online fashion businesses is time-to-market. When the new season’s collections arrive on companies’ shelves, many completely alter their inventory. Fashion merchants want a procedure for gathering product information that is flexible and adaptable, effortlessly ramping up and down when necessary. Product management becomes a tough, time-consuming procedure when outdated and fragmented systems are used.

The goals of time to market are as follows;

  • Launching new arrivals on time
  • Product commercialization in the meantime
  • As much as feasible, minimize the time between the arrival of your goods in stock and the announcement of its sale.

PIM for fashion help fashion businesses launches their products faster by cutting the time to market from two weeks to only 24 hours, fourteen times as quick!

Why is PIM essential for Fashion brands?

PIM is essential for fashion brands under these conditions;

  • When they have a large number of SKUs to manage
  • They have products in multiple categories
  • Their products have complex relationships 
  • They want to stay on the trend by speeding the time to market
  • They want to reduce their products’ return rate
  • They want to create an exceptional shopping experience for their customers

Grow your Fashion Catalog seamlessly  with APIMIO PIM.

Stand ahead by choosing the right PIM, Join APIMIO’s free 14 days trial to explore more about using PIM and incorporate it into your business timely.


For a company’s expansion and development, the product information management system must be implemented. Product experience management (PXM), enterprise resource planning (ERP), data asset management (DAM), and other software that is necessary for effective operation can all be incorporated with the assistance of PIM. The PIM system aids in selecting the best strategy for expanding eCommerce.

You can streamline and organize more products using your product information manager (PIM), which gives you access to more customized and in-depth product descriptions. You become more effective, your processes are automated, and working together is more manageable. With your PIM, you can reach more markets, sell more products through more channels, and ultimately increase sales. Your PIM guarantees that you will remain adaptable and swiftly respond to market demand.

At APIMIO, we provide a free 14-day trial so that you may experience how efficient managing data from a PIM solution can be. Alternatively, we can set up a guided demo using your own product data for you. And this software will provide you with something that fashion will never be able to: a solution for all sizes that can quickly enhance anyone’s image.

Frequently Asked Questions (FAQs)

What is PIM in the fashion industry?

For apparel and fashion, Product Information Management (PIM) provides a centralized location for all product data, digital assets, and media files.

What are the five top strategies for the fashion business?

1. Enhance the product line 
2. Take into consideration vertical integration 
3. Enhance customer service
4. Take into consideration additional investments 
5. Work on employee morale

Written by Naba Cheema

Naba is a Graduate in Media Science and writes about eCommerce and Shopify.

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