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The Role of PIM for E-commerce in Marketing Departments

Written by Zahwa Nadeem | Reviewed by Mobeen Ali
Marketing departments

Every department is interlinked and deals with different tasks, including sales, operations, and customer service.

Marketing departments have many tasks that only come under the Marketing Department, including building brand Image,  promotion of products or services, and sales services. 

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Have a look at how Apimio allows you to manage marketing tasks. Head on to our page!

In this blog, we will be discussing the roles and responsibilities of a marketing department in E-commerce and how PIM can be used. 

We have listed down below the main 5 roles that a PIM plays in a marketing department!

It is important to know where your company stands and how you’re dealing with the competition. Competitor analysis is a key marketing task and is important to know and understand your website, email campaign, ads and to have an idea about the improvements that can be made.

In an E-commerce business, you need to take into consideration the listing of Products, and what your Competitors are doing in terms of categorization and cross-selling.  

You should also have an in-depth understanding of the marketing strategies and tactics being used by your competitors and implement them on your product page all this implementation is possible and easier with a PIM system.

PIM makes it easier to improve your product data and categorize all your data in just a few clicks. With PIM you can make your data suitable for all platforms and also improve according to the changing marketing demands and requirements.   

2. Understanding Consumer Needs

One cannot emphasize enough on the importance of understanding your consumer needs to run a successful e-commerce business.  

Every Marketing Strategy revolves around consumer needs and demands. You can understand your consumer needs by conducting market research. You can carry out market research through surveys, polls, or through the feedbacks provided to the sales teams.

Now the question arises how does PIM help over here? PIM allows you to update your data easily according to the feedback of your consumers. Apimio allows you to satisfy your customers by creating a template appealing to your consumers and also helps to review and identify any missing fields.

3. Brand Consistency 

Brand consistency plays a very important role in every business, a brand should have the same brand recognition and identity across every channel be it in terms of images, content, or any other brand value.

At times in large E-commerce businesses, it becomes difficult to deliver the same values and assets across all teams and the marketing team at times ends up displaying the wrong branding, which is not in line with the goals and values of the company. This show how important it is for the brand to be consistent.

Apimio allows you to centralize your data and update it according to different channels. That way, you can ensure all your teams are on the same page. 

4. Improve Efficiency and Return on Investment

Marketing departments are frequently in charge of and are burdened with the continuing project of product information management, among many other tasks. 

Apimio allows you to automate the product management process, making it much more efficient. You can update data 10 times faster hence saving time and increasing revenue!

You can easily upload thousands of product data, have a quality score to see what’s missing and create centralized data that can be used for different platforms.

Your changes are then updated across all of your platforms in real-time, ensuring full automation of quality product information.  

5. Sending Information across  different Departments

In order to maintain brand consistency, it is essential to spread the same information across all channels and departments.

How is PIM essential for this?

It is a key responsibility of the marketing department to ensure uniform communication and functionality across all departments! A PIM system integrated with Product Information allows one to deal with this problem by providing access to different members, allowing them to see if there is any change made, and stay updated!

This way, it is easier to align all the actions of different departments! 

Now that you’ve had a look at the marketing tasks and roles, you can see the importance of PIM system in an e-commerce business. You need this tool in order to centralize and automate your data for smoother marketing functions. 

Through Apimio, you can easily connect your data with e-commerce channels through our PIM System Synchronization. You can easily centralize your data and connect it. 

Try Apimio Shopify connector for free or Book a Demo to talk to one of our experts for a guided integration.

Written by Zahwa Nadeem

With a Masters in Marketing, I am a content marketing strategist, writing technical content and providing solutions to e-commerce owners through valuable insights.

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