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Amazon SEO: Optimize your Product Listing in 6 steps

by | Product Information

amazon seo


If you’re an Amazon seller, you might need to do Amazon seo optimization at some point. This might be for a private label item, a new retail product, or a unique package. Product listings that are both informative and convincing will help you increase sales and improve your product rating.

If you shop on Amazon frequently, you’ve probably seen examples of terrible product listings from which you can learn. Keyword-stuffed names, confusing imagery, and inadequate product descriptions are all common product listing blunders.

If you are new to Amazon, read: Ultimate Guide to Selling on Amazon

In this blog, we’ll look at some of the ways you may improve and optimize your Amazon product listings and, as a result, rank higher on Amazon.

Before we start we want to let you know that now you can Improve SEO in Bulk for your Ecommerce Products using Apimio’s SEO Optimizer, Learn more here.

Amazon SEO and Listing Optimization Overview

Amazon’s product listing can be broken down into six different elements.

  1. Product title
  2. Product images
  3. Key product features
  4. Product description
  5. Product reviews
  6. Rating

Each component should guide the buyer through a decision-making process that will assist them to decide whether or not to acquire your product. Your listing should be easy to find and, preferably, one-of-a-kind.

Let’s take a look at how you may improve each aspect of your Amazon listing.

1. Product Title

Amazon permits a product title length of 250 characters in most categories. Surprisingly, the majority of merchants keep their descriptions under 200 characters. While Amazon allows you to add 250 characters in your title, there is still a suppression rule in effect that prevents listings with titles longer than 200 characters from being displayed.

The title should provide enough information for the buyer to decide whether or not to proceed. Include the most critical details – the details you’d look for if you were looking for your goods… Consider the brand, model, size, quantity, and colors, among other things.

Here’s a good example of a wireless headphones product title.

Powerbeats Pro Wireless Earbuds – Apple H1 Headphone Chip, Class 1 Bluetooth Headphones, 9 Hours of Listening Time, Sweat Resistant, Built-in Microphone – Black

amazon seo

What is so good about it? Well, it comes under 250 characters and provides all the information that a buyer might be interested in. Excellent title!

Also, think about the queries customers have regarding your product. What information can you include in the title to entice them to click and read your listing?

A consumer interested in Bluetooth headphones might want to know which devices they work with, what style of headphones they have (slim, over-the-ear, etc. ), and what features they have.

What would you rank for if you could only rank for one key?

Powerbeats Pro has picked “wireless earbuds” in this case. If at all feasible, such a term should be in the first 80 letters of the title.

Beats, an Amazon seller, does a fantastic job at combining the needs of Amazon’s search engine and human site users in their title. Notice how their main keyword is right up front, along with a long list of features (all of which are good keywords) and compatible devices.

Here’s how you can improve your Product Titles for Amazon SEO:

  • Don’t use all capital letters.
  • Each word’s first letter should be capitalized.
  • Instead of using ampersands (&), use the word “and” 
  • Numerals should be used for all numbers.
  • Price and quantity are not included.
  • There are no promotional messages, such as a sale or a discount.
  • There are no symbols.

Checkout this simple yet useful video from Effective on Amazon


Also Read: Top Selling Online Marketplaces for Manufacturers

2. Product Images

For the majority of products, we recommend a white background for the main image. Show your product from various perspectives, in use, and add a photo of the product package in the remaining images. The goods should fill at least 85 percent of the image, according to Amazon.

Your photographs should also show the size and scale of the thing you’re selling, as many unfavorable reviews originate from customers who don’t realize the magnitude of what they’re buying – “It’s much smaller than I expected” is a common complaint.

earbuds-image-optimized-tips

Beats include photographs of the product as well as images of the product in action.

Overall, you should absolutely include more than one photo and utilize images that explain your product with a minimum size of 1000 by 500 pixels.

Considering a PIM, such as Apimio, could be a very beneficial option at this point. Apimio allows you to optimize your image data quality for various e-commerce platforms, such as Amazon. 

3. Key Product Features

You have 1,000 characters to describe your main product features on Amazon. It can be used to persuade potential buyers that your product is superior to the competition by describing its features and benefits.

Put yourself in the shoes of the customer and assist them in visualizing the experience of utilizing your product as well as the benefits it provides.

How do you make it easier for people to use your product? By assisting customers in conjuring images of themselves with the products you’re marketing.

This could include providing real-life examples or lifestyle applications, as well as demonstrating how your solution solves their difficulties.

Furthermore, Amazon bullet points vary in length depending on the category. Unless Amazon specifies otherwise, roughly 200 characters will suffice to clarify features and incorporate essential terms into bullets.

Amazon currently only ranks the first 1,000 characters of bullets. All five bullets will be indexed if you use 200-character bullets, but as you’ll see below, incorporating a range of bullet styles, as Anker does, can help you hold the interest of more buyers.

A good example of Descriptions for Products on Amazon

Tips

  • Make a list of the top five features you want customers to think about.
  • Each bullet point should start with a capital letter.
  • When it comes to product characteristics and traits, be specific.
  • Do not include Pricing, delivery, and corporate information (Amazon prohibits this).
  • Maintain a steady voice tone.


4. Product Description

The product description is your chance to show why your product is better than others in its category.

Amazon provides you with 2,000 characters to describe your product and what it does to potential customers. And, as always, make the most of your 2,000 characters by expanding on any of the attributes you highlighted in the preceding section.

To make it easier for potential consumers to read, use short words and emboldening to underline any important information. Moreover, you can also put any pertinent information about the product or company in this section.

amazon-listing-optimization

Indeed, you don’t want to mislead the buyer or set expectations that your goods can’t meet, so don’t go overboard here.

Tips

  • To break up paragraphs and emphasise important information, use light HTML.
  • Include any keywords that aren’t in your title or in the backend keyword box.
  • Do not include your seller’s name, website URL, and company information.
  • There is no mention of a sale or free shipping.


5. Product Reviews

On Amazon, product reviews are extremely essential. They act as social proof that your product is of good quality. Getting product reviews, on the other hand, is difficult, especially for new sellers and new products.

Requesting product reviews can be made easier by using automated feedback platforms like FeedbackExpress.

You may get ahead of the competition by adopting templates that have been shown to increase buyer engagement.

review-product-listings-optimization

6. Product Rating

The greatest strategy to get 4 or 5-star ratings is to provide a high-quality product that you precisely represented. If you get any negative or neutral reviews, make sure they follow Amazon’s rules.

If a customer posts seller feedback as a product review, for example, you can ask Amazon to remove it.

improve-product-ratings-amazon-seo

Conclusion

If you’ve made it this far, congratulations, you’re much ahead of most sellers I’ve ever encountered.

You now know Amazon’s search engine algorithm, and you have a firm grasp of how it functions.

Also give a read to Shopify SEO Guide

You’re also knowledgeable enough to be dangerous when it comes to the many components of a product description page and the impact they can have on your search engine rating, even if you don’t use an Amazon product ranking service.

Keep crushing it in your business until next time. Best of luck with your Amazon SEO campaign!

Written by Arslan Hasan

Arslan was a Content Marketing Specialist at Apimio. With a Bachelors's in Marketing, he writes Research-based guides for Ecommerce Managers.

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