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How Can You Create A Rich Product Content Strategy?

How Can You Create A Rich Product Content Strategy?

When selling online, the only way to bring your products to life is through product descriptions that tell a story and images that allow customers to visualize your products. Product content should be complete, accurate, and compelling to drive conversions. It’s essential to an effective omnichannel commerce strategy.

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What is Product Content Management (PCM)?

What is Product Content Management (PCM)?

A Product Content Management system used for creating, managing, sharing, organizing, and categorizing any product-related data. The solution ensures a seamless flow of products from the start to the end of the product cycle.

A PCM ideally handles product attributes, categories, descriptions, images, and other marketing material, all things that help centralize product data and enable multi-channel selling.

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An Integrated PIM solution seamlessly automates most of your processes like product import, export, bulk editing, product distribution on multiple stores simultaneously, multi language, and multi-currency.

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