When selling online, the only way to bring your products to life is through product descriptions that tell a story and images that allow customers to visualize your products. Product content should be complete, accurate, and compelling to drive conversions. It’s essential to an effective omnichannel commerce strategy.

A Product Content Management system used for creating, managing, sharing, organizing, and categorizing any product-related data. The solution ensures a seamless flow of products from the start to the end of the product cycle.

A PCM ideally handles product attributes, categories, descriptions, images, and other marketing material, all things that help centralize product data and enable multi-channel selling.