Key Takeaways

  1. For e-commerce businesses, mastering Product Content Management (PCM) is important to create an immersive customer journey.
  2. PCM systems make it simple to handle your product information. They gather data from different places, making sure it’s consistent and top-notch.
  3. PCM systems simplify multi-channel selling by automating product publishing and eliminating manual data updates.
  4. Apimio’s all-in-one PIM, PCM, and PXM solution empowers businesses to efficiently manage, edit, and distribute product data, fostering growth in the competitive online retail landscape.

As an e-commerce business owner, your goal is not just to sell products but to create an experience that keeps customers coming back. This journey begins with how you manage your product content.

Let’s discuss Product Content Management, and how it can elevate your customer’s experience and your bottom line.

What is Product Content Management (PCM)?

Product Content Management is used for creating, managing, sharing, organizing, and categorizing any product-related data.

This ensures a seamless flow of products from the start to the end of the product cycle. 

Similarly, a PCM tool ideally handles product attributes, categories, descriptions, images, and other marketing material: all things that help centralize product data and enable multi-channel selling.

Automate Product Content across multiple ecommerce platforms with Apimio

Start your PIM journey today to witness the automation features of Apimio PIM

Sources of Product Content

Product content comes from multiple sources within an organization. This includes different departments like inventory, marketing, and sales.

Additionally, it also includes solutions such as an ERP, spreadsheets, or an MDM.

The PCM centralizes all this information, giving your team a platform through which they can make collaborative edits in real-time. 

Check out how a Product content management tool like Apimio can turns a month’s work into just a few days!

Benefits of Product Content Management

benefits of product content management

1. Improved Product Visibility

Product Content Management (PCM) systems allow businesses to organize and optimize product information.

It makes it easier for customers to find what they’re looking for on e-commerce platforms and search engines.

2. Increased Sales

PCM systems help improve the quality of product information, which can increase conversion rates and boost sales.

3. Better Brand Consistency

PCM systems enable businesses to maintain consistent branding across all product information, which improves customer trust and loyalty.

4. Streamlined Workflows

PCM systems automate many of the manual tasks associated with managing product information, such as data entry and updates, making workflows more efficient and reducing errors.

Features of a Product Content Management (PCM) System 

features of product content management

1. Data Management for Products

PCM allows you to manage your product data. It allows you to create a consistent product catalog through information from different suppliers/vendors.

With features like Apimio’s PIM software, retailers can easily gather and standardize product data from various vendors.

Regardless of the diverse formats vendors use, PCM ensures a unified catalog.

This consistency streamlines integration with sales channels like Shopify, enhancing efficiency in product data handling.

2. Product Publishing

PCM eliminates manual data updates, reducing time-to-market. Unlike e-commerce platforms, it handles large datasets and allows suppliers to collaborate directly.

With Apimio, you can connect your Shopify stores and sync your product changes immediately.

Similarly, you can export changes with our CSV files that are compatible with all popular selling channels. These include Amazon, Magento, WooCommerce, and more. 

This streamlines the entire process for retailers and vendors.

Also read: 2 Quick Ways of Importing Products to Shopify (in Bulk)

3. Product Lifecycle Management Workflows

A PCM is designed to handle all product data from start to finish.

This includes adding new products, maintaining existing ones, and pushing them to multiple selling channels.

The whole purpose is to avoid any bottlenecks along the way and create a seamless user experience.

Experience effortless product content management with Apimio

Book a demo to see how Apimio can turn a month’s work into just a few days


There are a ridiculous amount of tools in the market today. And sometimes it gets confusing because of how similar they sound. We get it.

Let me break this down for you quickly. 

PIM vs. PXM vs. PCM

PIM (Product Information Management)

A PIM allows retailers to create, enrich, and distribute products across various sales channels. It’s a foundational tool for managing product information.

PCM (Product Content Management)

PCM focuses on selecting suitable product content and images. It ensures that the chosen content is optimized for products.

PXM (Product Experience Management)

PXM, an extension of PCM, includes additional features like onboarding and efficient distribution of high-quality, channel-ready product information.


A PIM and Product Content Management (PCM) are quite identical in their purpose and functionality.

However, a PIM is slightly more advanced than a PCM as it provides additional elements of adding and editing your product descriptions, digital media, and more. 

All-in-One Solution with Apimio PIM

As a brand, it can be costly to implement a separate tool for each of the above-mentioned functions. That’s why we created a tool that gives you a PIM, PCM, and PXM all in one.

Apimio lets you add, edit, enrich, and distribute your product data to multiple channels.

Retailers can manage data directly coming from their suppliers. They can create their vendor database and optimize their user experiences.

Creating a Product Content Strategy 

product content strategy

1. Consumer Preferences

You need to keep in mind your user’s preferences and ensure that you have produced content that fulfills their requirements.

A good implementation for this would be adding size charts, images, and bullet points on the product description as well. 

2. Product Content Technology

This approach is typically the most economical and efficient way to implement changes across your entire product line.

Consider whether the proposed investment seamlessly integrates with your e-commerce platform or website’s content management system.

Compatibility with your existing systems ensures efficiency and a smooth transition.

3. Attract required money

High-quality product information improves visibility, search engine rankings, website traffic, and the conversion rate on product pages, resulting in increased revenue.

Faster time-to-market means more opportunities for sales and additional revenue.


Mastering product content management is not just about managing data; it’s about crafting an immersive customer journey that sets your e-commerce business apart.

Apimio stands as an all-encompassing solution, ensuring efficiency, consistency, and growth in the dynamic world of online retail.

Elevate your e-commerce game with strategic product content management.

What to do next?

Frequently Asked Questions

1. What is Product Content Management?

Product Content Management is used for creating, managing, sharing, organizing, and categorizing any product-related data.

2. What does a Product Content Management Tool do?

A Product Content management tool or software like Apimio helps eCommerce owners automate the creation and optimization of their product information and distribute it on multiple platforms in a single click.

3. How does PCM benefit businesses?

PCM improves product visibility, boosts sales, ensures brand consistency, and streamlines workflows.

4. What sources contribute to product content?

Product content comes from various departments like inventory, marketing, and sales, as well as solutions like ERP and spreadsheets.

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