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What is a Product Catalog? Why Does Your Store Need One?

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what is a product catalog

Nowadays, with the advent of the internet, people have started to buy products from e-commerce websites. Hence, having a product catalog becomes more important for an online business. It is very useful in various ways.

In the retail industry, a product catalog is one of the most effective tools that you can use to grow your business. It allows you to fully showcase all of your products, while also allowing customers to browse them in a digital format. 

In this blog, we will be discussing what product catalogs are and why you should create an effective one for your eCommerce store.

Well then, let’s get started.

What is a Product Catalog?

A product catalog is a document that shows all the products and services your company offers. It’s usually created for marketing purposes, but I think it’s also a great tool for salespeople.

When you have a catalog ready to go, it makes it easy to create sales presentations. It can be used as a reference point when creating proposals and quotes.

A catalog is a very important aspect of selling online because it will tell your customers what you have. Moreover, it also tells how much you are charging for each product or service.

The catalog can be in any format you choose; PDF, Microsoft Word, Excel spreadsheet, or even a photo gallery of the products if that’s what works best for you.

The more information the customer has about your products the better, including detailed photos, descriptions, and prices. You may also want to include links to websites that sell the same items for even less than you do.

Brand consistency is reported to contribute significantly to company growth by 54% of organizations.


Who Needs Product Catalogs?

Product catalogs are a great way to communicate your brand’s message and showcase the variety of products you carry. But creating a product catalog is time-consuming, and not every business needs one. Before you decide whether you need a product catalog or not, ask yourself the following questions:

  • Do you have a product line that spans multiple categories?
  • Are you selling products online?
  • Are you selling wholesale?
  • Do you frequently change your product availability and pricing?

If yes to these questions, then it might be in your best interests to create a catalog. 

Therefore, if meet these requirements, a catalog could be very beneficial and useful for your people such as sales representatives, store clerks, managers, field marketers, and buyers.

Catalogs can easily be created through PIM software. Try for free!

Different Elements of Product Catalog

Because a catalog contains all of the information about your product pool, it must have the following information on each of your products:

  • Call to actions
  • Care Instructions
  • Certifications such as ISO 9001
  • Customer Reviews
  • Features
  • Pictures
  • Price
  • Product Dimensions
  • Product Attributes
  • Safety guidelines
  • Short description

5 Reasons to Have a Product Catalog

product catalog benefits

Help Sales Reps Sell

Product catalogs are a great way to help sales representatives get more out of each selling opportunity. It’s easy to overlook the importance of a product catalog. But if you have a product catalog, you can offer more information about your products and services than any other company in your industry. This means sales reps will be able to sell more effectively and close more deals.

There’s a simple reason for this. A product catalog is a sales tool. It allows sales reps to get into their pitch without having to spend time gathering information about your products and services. This makes it easier for them to sell the products. 

Enhances User Experience

A catalog enhances the user experience because it gives your customers a better understanding of what they’re buying. It also makes it easier for you to find and maintain your products, which makes it easier for you to update your products, which in turn makes your store more appealing to customers.

Moreover, people are more likely to buy products when they know the product specs, pricing, and available options. Many companies have catalogs for this purpose and you should too. A product catalog or a listing for each of your products will allow users to make informed decisions.

As an example, if a user is shopping for a new car, he can refer to your catalog to find out the location of the nearby dealerships, prices of different models, and other information about your cars. This way he can compare products from one dealership with another dealer’s products and make an informed choice.

Smooth Flow of Information

A catalog is an important tool for communication with your customers, especially during the ordering process. It’s a visual guide that helps you to provide all the necessary information about products and services.

A catalog can contain not only descriptions of your products or services, but also recommendations and reviews from other customers. Customer opinion is usually one of the most convincing arguments when choosing a product or service, so it must be present in any catalog.

Build Brand Awareness

Product catalogs should include all pertinent product information as well as your company’s identity. To ensure brand consistency and stand out from their competition, you should utilize your company’s specific colors, graphics, logos, and fonts. Consistency in branding is crucial since a lack of branding can stifle revenue and growth.

The user experience can be improved with a well-organized, branded catalog. Buyers expect to access the information they need in an attractive, easy-to-use interface on the platforms they use the most.

You can construct catalogs for your audience as you learn more about them and their journey. You could, for example, build separate product catalogs for each customer profile you’ve discovered, displaying just things that are relevant to their interests.

Align your internal processes

By providing consistent product information, creating a complete catalog also helps internal teams unify current products and messaging. Managers can also cut down onboarding time for new sales reps, third-party merchants, and partners by simply giving a product catalog with the whole product portfolio.

Product catalogs lower the amount of erroneous information circulating within departments and the amount of manual labor required to locate and distribute product information. They maintain correctness across all channels, whether customer-facing or not, to ensure that no wrong data is shared.


Product catalogs are one of the most overlooked factors in an e-commerce store. By investing in a good product catalog, you’ll be able to attract more customers, increase sales and ensure higher loyalty rates.

Our product catalogs are designed to help you save time while improving your marketing efforts. We can create custom catalogs for you in no time at all, so don’t hesitate to reach out today!

Written by <a href="" target="_self">Arslan Hasan</a>

Written by Arslan Hasan

Arslan was a Content Marketing Specialist at Apimio. With a Bachelors's in Marketing, he writes Research-based guides for Ecommerce Managers.

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