PIM for Shopify B2B & Wholesale
Give wholesale customers and retail partners self-service access to your product catalog. Brand Portal lets B2B buyers browse products, download data, and get high-resolution images—without emailing your team.
B2B Product Challenges
Without Apimio
Complex Pricing
Managing tiered pricing and customer-specific rates is tedious
Catalog Segmentation
Different customers need access to different products
With Apimio
Order Minimums
Enforcing MOQs and case packs requires manual work
Customer Onboarding
Setting up new wholesale customers takes too long
B2B Benefits
Transform your Shopify product management
Self-Service B2B Portal
Stop handling manual data requests. B2B customers log into Brand Portal and get what they need themselves—product specs, descriptions, and images. Available 24/7 without your team's involvement.
Controlled Partner Access
Show different products to different partners. Share your full catalog with key accounts, or curated product lines with specific distributors. You control exactly what each partner sees.
Easy Data Exports
Wholesale customers export product data in CSV or Excel. They get formatted data for their systems without you creating custom exports for every request.
Instant Partner Onboarding
New wholesale partners access your catalog immediately. Share a portal link and they're browsing products in minutes—no complex onboarding or account setup required.
B2B Features
Everything you need to manage Shopify products at scale
White-Label Brand Portal
Your logo, your colors, your custom URL. The B2B portal looks like your own platform. Partners never know it's powered by Apimio—they just see your brand.
Product Search & Browse
Partners search your catalog by category, brand, SKU, or any attribute. Filter to find exactly what they need. No more scrolling through spreadsheets.
Curated Catalog Views
Create different catalog views for different partner types. Premium partners see your full catalog. Regional distributors see location-specific products.
Flexible Data Exports
Partners download product data in their preferred format. CSV, Excel—formatted for their systems. Export all products or just filtered selections.
High-Res Asset Access
Partners download product images directly. High-resolution photos, lifestyle shots, and marketing assets—all available without file-sharing headaches.
Guest Access Option
Partners access the portal without creating Apimio accounts. Share a link and they're in. For additional security, enable email verification.
How It Works
Get started in minutes, not months
Connect Shopify
One-click connection to your Shopify store(s). No coding required.
Import Products
Automatically import all products, variants, and metafields.
Enrich & Edit
Use bulk editing, AI content, and data quality tools.
Sync Back
Push updates to Shopify instantly or on schedule.
Who Uses This
Teams across your organization benefit
Sales Teams
Access accurate pricing and inventory for customer quotes
Operations
Manage wholesale fulfillment efficiently
Account Managers
Support customers with accurate product information
Proven Results
Real impact for Shopify merchants
Customer Success Stories
“Apimio has completely transformed how we manage our Shopify store. What used to take days now takes minutes.”
E-commerce Manager
Shopify Plus Merchant
“The best investment we've made for our product operations. Our team loves using it.”
Head of Digital
Growing D2C Brand
Frequently Asked Questions
You share a portal link with wholesale partners. They can browse and download immediately without creating accounts. For additional access control, you can enable email verification.
Yes. You control which products appear in each portal view. Show your full catalog to key accounts, or curated product lines to specific distributors.
Partners can export product data in CSV or Excel format. They can export all visible products or filter first and export just the selection they need.
Brand Portal is included in Enterprise plans. For Basic and Advanced plans, additional portals are available as add-ons at $100/portal/month.
Integrations Section - To be implemented
Ready to Streamline B2B Operations?
Manage wholesale products and pricing with purpose-built B2B PIM.