Product Information Management Glossary
Definitions for key terms in PIM, ecommerce, and retail — everything you need to understand product data management.
AOV
AOV, also known as the average order value, is an essential part of the E-commerce Industry.
Learn moreAPI-First Architecture
API-first architecture is a development approach where APIs are designed and built before other components, enabling seamless integration with any system.
Learn moreASIN
ASIN or Amazon Standard Identification Number is a 10-character set used by retailers to track inventory. The ASIN number is unique and it helps the customers identify the product they are looking ...
Learn moreApplication Programming Interface (API)
API, also known as Application Programming Interface, is an application that connects two or more applications with one another.
Learn moreChannel Management
Channel management is the process of selecting, organizing, and optimizing the sales and distribution channels through which a brand sells and delivers its products.
Learn moreClick Through Rate or CTR
Click-through rate is the number of clicks advertisers get on their ads per number of impressions.
Learn moreComparison Shopping Engine (CSE)
CSE, also known as Comparison Shopping Engine, is an online platform that allows consumers to compare products and prices from various online retailers.
Learn moreComposable Commerce
Composable commerce is an approach to building e-commerce technology stacks by selecting and assembling best-of-breed components rather than relying on a single monolithic platform.
Learn moreContent Completeness
Content completeness is a measure of how fully a product record is filled out, indicating the percentage of required and recommended product attributes that have been populated.
Learn moreContent Syndication
Content syndication is the process of distributing product content — including descriptions, images, and specifications — from a central source to multiple retail channels and platforms.
Learn moreCross Selling
Cross-selling is the Purchase of a good or service in addition to the original good bought. For e.g., a person buying an AC might also get installation services from them.
Learn moreD2C
D2C, also known as direct-to-customer e-commerce, is a retail strategy in which a business markets and sells a product directly to the customer.
Learn moreData Governance
Data governance is a framework of policies, processes, and standards that ensure the accuracy, consistency, security, and accountability of data across an organization.
Learn moreData Mapping
Data mapping is the process of matching and transforming data fields from one system or format to the corresponding fields in another system or format.
Learn moreDigital Asset Management (DAM)
Digital Asset Management (DAM) is a system for storing, organizing, retrieving, and distributing digital assets such as product images, videos, and documents.
Learn moreDigital Shelf Monitoring
Digital shelf monitoring involves the systematic tracking of different categories of product information across various channels to ensure that it is accurate and consistent.
Learn moreGTIN (Global Trade Item Number)
A GTIN (Global Trade Item Number) is a unique numeric identifier assigned to a product for use in global trade and supply chains, commonly encoded in barcodes.
Learn moreGraphQL
GraphQL is an open-source query language for APIs that allows clients to request exactly the data they need, making it more efficient than traditional REST APIs.
Learn moreHeadless Commerce
Headless commerce allows companies to become more agile by separating the front end and back end of their e-commerce experience.
Learn moreHeadless PIM
A headless PIM is a product information management system that delivers product data through APIs without a built-in frontend, allowing brands to present content on any platform or device.
Learn moreMACH Architecture
MACH architecture is a technology framework for building modern commerce stacks using Microservices, API-first, Cloud-native, and Headless principles.
Learn moreMAP Price
MAP price, also known as Minimum Advertisement Price, is the lowest price point retailers use when advertising a product.
Learn moreMSRP
MSRP, also known as the manufacturer-suggested retail price, is the price that the manufacturer suggests at the time of the sale.
Learn moreMaster Data Management (MDM)
Master Data Management (MDM) is a technology-enabled discipline for creating and maintaining a single, authoritative source of truth for critical business data across an organization.
Learn moreMulti-Channel Retailing
Multi-channel retailing is a process in which customers can access different channels to purchase goods.
Learn morePOS
As the name states, POS is the point at which sales can be made physically.
Learn moreProduct Attributes
Product attributes are the specific characteristics or properties that describe a product, such as color, size, weight, material, and dimensions.
Learn moreProduct Catalog
A product catalog is a comprehensive collection of product information — including descriptions, specifications, images, and pricing — organized for easy browsing and purchasing.
Learn moreProduct Data Quality
Product data quality refers to the accuracy, completeness, consistency, and reliability of product information used across commerce channels and internal systems.
Learn moreProduct Data Syndication
Product data syndication is the automated distribution of structured product information from a central source to multiple retail partners, marketplaces, and sales channels.
Learn moreProduct Enrichment
Product enrichment is the process of adding, improving, and standardizing product data to make it more complete, accurate, and compelling for customers across all sales channels.
Learn moreProduct Experience Management (PXM)
Product Experience Management (PXM) is the practice of managing and delivering contextually relevant, channel-optimized product content to create compelling customer experiences at every touchpoint.
Learn moreProduct Feed
A product feed is a structured data file containing product information — such as titles, prices, images, and descriptions — formatted for submission to a specific marketplace or advertising platform.
Learn moreProduct Information Management (PIM)
Product Information Management (PIM) is a system and process for centralizing, enriching, and distributing product data across all sales channels and customer touchpoints.
Learn moreProduct List Page [PLP]
PLP, also known as a Product List Page, is an important component of an ecommerce store that presents a variety of products within a specific category in response to a user's search query.
Learn moreProduct Onboarding
Product onboarding is the process of importing, setting up, and enriching new products in a PIM or e-commerce system so they are ready to publish to sales channels.
Learn moreProduct Taxonomy
Product taxonomy is the hierarchical classification system used to organize products into categories and subcategories, enabling customers and systems to find and filter products efficiently.
Learn moreSKU (Stock Keeping Unit)
A SKU (Stock Keeping Unit) is a unique alphanumeric identifier assigned to a specific product variant for inventory tracking and order management purposes.
Learn moreSocial Commerce
Social Commerce is the process of selling products or services through Social Media. The whole sale process takes place on Social Media.
Learn moreSupplier Portal
A supplier portal is a web-based platform that enables suppliers and vendors to submit, manage, and update product data directly, reducing manual data entry for brands and retailers.
Learn moreUPC (Universal Product Code)
A UPC (Universal Product Code) is a standardized 12-digit barcode used to identify products at retail checkouts and throughout the supply chain in North America.
Learn moreUnified Commerce
Unified commerce is a retail strategy that connects all customer-facing channels and back-end systems on a single platform, providing a seamless experience from discovery to fulfillment.
Learn moreUp-Selling
Up-selling encourages your consumers to buy a product or service which will make another purchase expensive e.g., an Upgrade or Premium Account.
Learn moreReady to manage your product data?
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