Can Apimio handle products with 200+ variants?

Yes. Variant Manager supports up to 2,048 variants per product internally and projects them safely into Shopify (with optional grouping to stay within Shopify's 100-variant limit).

We have 5 suppliers each sending different CSV formats — can Apimio really handle this?

Yes, that's the design center for Supplier Bridge. Each supplier gets a saved template after the first import. From then on, that supplier's files import in one click.

How does Apimio handle our customization options (custom fabric, custom dimensions)?

Customization is modeled as variant attributes plus a customization fee structure. Customers pick fabric and dimensions; the resulting variant is composed and added to cart. Lead times configured per combination.

Can we sell some products D2C-only and some wholesale-only from the same catalog?

Yes. Each product has per-store visibility rules. A discontinued retail line can stay wholesale-active; a new D2C drop can be hidden from wholesale until launch.

Do our dealers need an Apimio account?

No. Trade Portal gives each dealer a branded URL with optional access code. They see your catalog like a website. No Apimio login, no app to install.

Apimio for Shopify furniture brands — 148 variants, 5 suppliers, 2 stores

Most furniture brands at $2M+ revenue run two Shopify stores: D2C retail brand and a B2B wholesale storefront. The catalog operations question is "how do these two stores share the same products without manual sync?"

The answer is one Catalogue Hub feeding both. The product is one canonical record. The B2B store gets the same product data with wholesale pricing rules, B2B-specific copy framing where you want different framing, different visibility rules (some products wholesale-only, some retail-only), and different shipping rules (B2B usually allows freight; D2C may not).

A realistic week in furniture catalog ops

Monday — bulk price update across an entire fabric collection

Supplier raised cost on linen 12%. Old way: 4 hours manually editing 200 products across two stores. With Apimio: filter products by fabric tag, bulk-edit prices by 12%, publish. Three stores updated in 90 seconds.

Tuesday — new supplier catalog import (35 products)

Old way: 2 days reformatting the supplier's Excel file. With Apimio: drop in, AI maps the columns, confirm, save as template named after the supplier. 30 minutes total.

Wednesday — Quality Guard review

12 products below the 90% completeness threshold. 20 minutes filling in missing fabric/finish fields and care instructions. The remaining products auto-publish to all connected stores.

Thursday — push pricing update to 8 dealers

Old way: email 8 PDFs, hope dealers read them. With Apimio: portals auto-update with the new pricing. Dealers see new prices next time they open the portal. 0 emails sent.

Set start Friday 6pm, end Monday 9am, 25% off everything tagged "oak". Apimio handles both stores. Walk away — no Sunday-night manual price flipping.

Quality Guard rules a furniture brand should set

Required fields before any sofa or chair publishes:

Dimensions (depth × width × height + seat height) — all four required
Weight — for shipping calculation
Materials — primary fabric, primary frame, primary finish
Four images minimum — at least one lifestyle, three product shots
Care instructions — fabric-specific
Variant SKU pattern — must match brand convention (e.g., HARLOW-CRM-OK-84)

Per-category rules let you enforce stricter standards for sofas than for cushions or rugs.

Apimio for Shopify furniture brands

What furniture catalog ops actually looks like

Without Apimio

With Apimio

148 variants per product

Variant Manager: 2,048 variants

Supplier CSVs in 5 formats

Supplier Bridge + AI mapping

Dealer pricelists via PDF

Trade Portal per dealer

Wrong dimensions = $400 returns

Quality Guard publish gate

The two-store furniture brand setup