At a glance

These Terms of Service ("Terms") are a binding contract between you and Apimio Inc. ("Apimio", "we", "us", "our") governing your use of the Apimio platform (the "Service").

The short version:

You can use Apimio if your business is legitimate and you're 18+
You pay your subscription on time; we deliver the service
Your data stays yours. We hold it, we don't own it
You don't abuse the service, attack the infrastructure, or break the law with it
Either side can cancel — we have a process; nothing is hidden
Our liability is capped at what you paid us in the prior 12 months
Disputes go to arbitration in Delaware (subject to your local rights)

If anything is unclear, email zia@apimio.com. We'd rather answer questions before they become disputes.

1. Acceptance of these Terms

By signing up for, accessing, or using the Service, you agree to these Terms and to our Privacy Policy. If you're using Apimio on behalf of a company or other entity, you represent that you have authority to bind that entity to these Terms — and "you" then refers to that entity.

If you do not agree, do not use the Service.

2. Eligibility

To use Apimio, you must:

Be at least 18 years old (or the age of legal majority in your jurisdiction, whichever is higher)
Have the legal capacity to enter into a binding contract
Not be barred from receiving services under the laws of the United States or any other applicable jurisdiction
Not be on any government denied-party, sanctions, or terrorism watch list

If you are signing up on behalf of a business, that business must be lawfully formed and in good standing.

3. Your account

3.1 Account creation

To use most features of the Service, you need to create an account. You agree to:

Provide accurate, current, and complete information
Maintain and promptly update your information as it changes
Keep your password confidential and secure
Notify us immediately at zia@apimio.com if you suspect unauthorized access
Be responsible for all activity that occurs under your account, whether or not you authorized it

We may refuse to create an account, reclaim a username, or close an account at our reasonable discretion — for example, if the account is used for spam, fraud, abuse, or other violations of these Terms.

3.2 Multi-user accounts

If your plan allows additional users, you (the account owner) are responsible for:

Inviting users only with their consent and for legitimate business purposes
Ensuring users understand and follow these Terms
Removing users who no longer need access (including former employees)
All actions taken by your users while logged into your account

3.3 Authentication

Apimio supports email/password and Google OAuth sign-in. Whichever method you use, you remain responsible for the security of the credentials.

4. The Service

4.1 What Apimio does

Apimio is a Product Information Management (PIM) platform. We provide tools to:

Centralize and organize your product catalog
Score product quality across content, SEO, images, attributes, and other dimensions ("Quality Guard")
Sync product data with connected sales channels (e.g., Shopify)
Manage product images, attributes, taxonomy, and variants
Generate optional AI-assisted content (subject to §11)
Other features described at apimio.com or in-product

4.2 What Apimio is not

Apimio is not:

A sales channel — we don't sell products on your behalf
A payment processor — your shoppers pay you via your storefront
A legal, tax, accounting, or compliance advisor
A guarantee of any specific business outcome (e.g., we don't promise "if you use Quality Guard, your sales will increase by X%")

4.3 Quality Guard scores are advisory

Quality Guard, Store Health Score (SHS), Product Quality Score (PQS), Image Quality Score (IQS), and any other scoring or recommendation features we provide are advisory only. The scores reflect the application of our rules to your catalog data; they do not guarantee channel acceptance, search ranking, conversion rate, or any other business outcome. You are responsible for deciding which recommendations to act on and how.

4.4 Continuous improvement and changes

We continuously develop the Service. We may add, modify, or remove features. We will:

Notify you of material changes that adversely affect features you actively use, with at least 30 days' notice where reasonably practicable
Honor commitments made in your specific subscription tier even if the underlying feature changes
Not arbitrarily downgrade or remove features included in your paid tier mid-term

Cosmetic, performance, security, and minor functional changes do not require notice.

5. Subscription, fees, and billing

5.1 Plans

The Service is offered on a subscription basis. Current plans, prices, and features are listed at apimio.com/pricing. Plan tiers may include (without limitation): Free Trial, Starter, Grow, Expand, Scale, and Enterprise. Specific features and limits are tier-dependent.

5.2 Free trial

If we offer you a free trial, you may use the Service for the trial period specified at sign-up (typically 14 days) at no charge. At the end of the trial, your subscription will automatically begin at the plan you selected, unless you cancel before the trial ends. You are responsible for cancelling unwanted trials.

5.3 Fees and payment

You agree to pay all fees for your selected plan when due. By providing a payment method, you authorize us (and our payment processor Stripe) to charge:

The subscription fee for your plan, on the billing cycle you selected (monthly or annual)
Any add-ons, usage charges, or overage fees you incur (e.g., AI token usage above plan quotas)
Applicable taxes

Fees are non-refundable except as required by applicable law or explicitly stated in these Terms.

5.4 Auto-renewal

Subscriptions automatically renew at the end of each billing cycle at the then-current rate for your plan unless you cancel before renewal. We will notify you at least 14 days before any annual renewal if the price has changed.

5.5 Late payment

If a payment fails, we will:

Retry the payment up to 3 times over the following 7 days
Notify you by email after the first failure
Pause your service if payment is not received within 14 days of the original due date
Reactivate immediately upon successful payment
Cancel the account if no payment is received within 30 days of the original due date

You remain liable for all fees accrued before cancellation.

5.6 Refunds

We offer refunds only in these specific cases:

Annual plans: pro-rated refund if you cancel within 14 days of initial signup
Sustained service outage (>72 hours in a billing month) on Pro tier and above: pro-rated credit
Erroneous charges: full refund within 30 days of the charge
Where required by applicable law

Otherwise, fees are non-refundable.

5.7 Taxes

Fees are exclusive of taxes unless otherwise stated. You are responsible for any sales, use, value-added, withholding, or similar taxes that apply to your purchase, except for taxes based on our net income.

5.8 Price changes

We may change our prices at any time. Price changes affecting existing paying subscribers will:

Not apply to your current billing cycle
Take effect at your next renewal (monthly: next month; annual: next anniversary)
Be communicated with at least 30 days' written notice
Give you the option to cancel before the new price applies

6. Your data and content

6.1 You own your data

You retain all rights, title, and interest in the data you upload to or generate via Apimio ("Customer Data"), including:

Product catalog data (titles, descriptions, attributes, taxonomy, variants)
Images and media files
Brand, vendor, and category information
Custom attributes, families, and configurations
Quality Guard scores and history for your catalog
Any data we derive from your inputs

6.2 License you grant us

You grant Apimio a worldwide, non-exclusive, royalty-free license to:

Host, store, process, transmit, and back up your Customer Data
Display Customer Data to authorized users in your organization
Transmit Customer Data to connected sales channels at your direction (e.g., Shopify)
Create aggregated, anonymized analytics that do not identify you or your data
Improve the Service, including its quality rules and AI features, without using your identifiable Customer Data to train models that benefit other customers

This license terminates when you delete the data or close your account, except for backups (purged within 90 days) and aggregated/anonymized analytics (which do not include identifiable Customer Data).

6.3 Data export and deletion

You can:

Export your Customer Data at any time from Settings → Data Export
Delete specific Customer Data via in-product tools
Request full account deletion by emailing zia@apimio.com; we will complete it within 30 days

When you close your account, Customer Data is deleted within 30 days, except:

Backups (purged within 90 days)
Audit logs (retained 2 years for security investigations)
Billing records (retained 7 years for legal/tax compliance)

6.4 Your responsibility for Customer Data

You represent and warrant that:

You have all rights and consents needed to upload your Customer Data and to authorize Apimio to process it as described
Your Customer Data does not infringe any third party's rights (IP, privacy, publicity, etc.)
Your Customer Data complies with all applicable laws

You are responsible for the accuracy and completeness of your Customer Data. Apimio does not pre-screen or verify Customer Data for accuracy or legality.

6.5 Backups

We back up Apimio databases daily and retain backups for 30 days. These backups are for Apimio's operational continuity, not as a substitute for your own data backups. You are responsible for maintaining backups of any Customer Data critical to your business.

7. Connected sales channels (Shopify, etc.)

7.1 You connect, you authorize

When you connect a sales channel (such as Shopify) to Apimio, you authorize us to access, read, and modify data in that channel as scoped during the OAuth flow. Specific scopes used are described in the Privacy Policy §2.2.

7.2 We are a third party to your channel relationship

Apimio is not affiliated with Shopify, Amazon, Walmart, Google, or any other sales channel. Your relationship with those channels is governed by their own terms. Apimio's obligations under these Terms do not extend to outages, policy changes, or data losses caused by the channels themselves.

7.3 Channel changes can break things

Channels regularly change their APIs, scopes, and policies. We work to keep Apimio compatible with such changes, but breakages may occur. We do not warrant uninterrupted compatibility with any specific third-party service.

7.4 Sales-aware features

Some Apimio features (e.g., Revenue × Quality matrix in Quality Guard) require additional channel approvals beyond standard product/inventory access — for Shopify, this is Protected Customer Data Level 1 approval for the read_orders scope. Where such approvals are not yet granted or have been revoked, the affected features will gracefully degrade. We make no representation about when such third-party approvals will be granted.

8. Acceptable use

You agree not to:

8.1 Misuse the Service

Reverse-engineer, decompile, disassemble, or otherwise attempt to derive source code or internal logic except to the extent expressly permitted by applicable law
Bypass, disable, or interfere with security features, rate limits, or access controls
Use the Service to send spam, malware, phishing content, or any unlawful or harmful content
Attempt to gain unauthorized access to other accounts, systems, or networks
Probe, scan, or test the vulnerability of the Service except via a formal security disclosure
Use automated tools to access the Service in ways that disproportionately impact performance

8.2 Misuse your account

Resell access to the Service to third parties without a written commercial agreement with us
Share your password with anyone outside your organization
Create multiple accounts to circumvent plan limits or trial restrictions
Use the Service to compete directly with Apimio (e.g., to benchmark and build a competing PIM)

8.3 Misuse Customer Data

Upload data you don't have rights to use
Upload data that violates third-party privacy rights
Upload illegal, defamatory, obscene, or harassing content

8.4 AI feature misuse

When using AI-assisted features:

Don't submit content designed to elicit harmful, illegal, deceptive, or rights-infringing output
Don't use generated content to mislead consumers (e.g., fabricated product reviews, fake testimonials)
Don't strip attribution or otherwise misrepresent AI-generated content as human-authored where doing so violates applicable law

Violations of §8 may result in feature restriction, account suspension, or termination, depending on severity.

9. Intellectual property

9.1 Apimio's IP

We retain all rights, title, and interest in the Service, including the software, design, brand, scoring rules, blueprints, documentation, and any improvements or derivatives. Nothing in these Terms transfers ownership of Apimio's IP to you.

We grant you a non-exclusive, non-transferable, non-sublicensable, revocable license to use the Service in accordance with these Terms for the duration of your active subscription.

9.2 Feedback

If you provide suggestions, feedback, or feature requests, we may use them without restriction or compensation. You waive any moral rights you may have in the feedback.

9.3 Trademarks

"Apimio", the Apimio logo, and other Apimio marks are our trademarks. You may not use them without our prior written permission, except to refer to the Service factually (e.g., "we use Apimio to manage our catalog").

9.4 DMCA / copyright complaints

If you believe content on Apimio infringes your copyright, send a DMCA notice to zia@apimio.com containing all elements required by 17 U.S.C. § 512(c)(3). We will respond per the DMCA process.

10. Privacy

Our handling of your personal information is governed by our Privacy Policy, which is incorporated into these Terms by reference. By using the Service, you consent to that handling.

11. AI features

11.1 Optional AI features

Apimio offers optional AI-assisted features (e.g., meta description generation, content suggestions). These are powered by third-party AI providers — currently Anthropic and OpenAI — under enterprise terms that prohibit them from training their general models on your prompts or outputs.

11.2 Token usage

AI features consume tokens, billed according to your plan's quota and any add-on bundles you purchase. Specific pricing is documented in-product and at apimio.com/pricing. Tokens are consumed even if you reject the AI output — we pay the provider for the call either way.

11.3 No warranty on AI output

AI output may be inaccurate, incomplete, or inappropriate for your use case. You are responsible for reviewing AI-generated content before publishing it. We do not warrant that AI outputs are factual, original, or fit for any particular purpose.

11.4 BYOK (Bring Your Own Key)

Enterprise customers may bring their own Anthropic or OpenAI API keys. When you do:

You are responsible for your direct relationship with the AI provider, including billing and quota
We charge a flat platform fee in lieu of token markup
We encrypt your API keys at rest using libsodium sealed boxes and only decrypt them in-process at call time
You can rotate or revoke keys at any time from Settings → AI Configuration

12. Confidentiality

12.1 Definition

"Confidential Information" means non-public information disclosed by one party to the other in connection with the Service, including business plans, financial data, technical specifications, customer lists, and any information marked or reasonably understood to be confidential.

12.2 Obligations

Each party will:

Use the other's Confidential Information only as needed to perform under these Terms
Protect it with the same standard of care as its own Confidential Information (and not less than reasonable care)
Not disclose it to third parties except to its own employees, contractors, and advisors who need to know and are bound by confidentiality obligations

12.3 Exceptions

Confidentiality obligations do not apply to information that:

Was already known without confidentiality obligations
Becomes publicly known through no fault of the receiving party
Is independently developed without reference to the disclosing party's Confidential Information
Must be disclosed by law, subpoena, or court order (with prompt notice to the disclosing party where lawful)

13. Service availability and support

13.1 Availability

We work to keep the Service available and performant. We do not guarantee uninterrupted operation. Planned maintenance is announced in advance via the in-product status page and email.

13.2 Service Level Agreement (Pro tier and above)

For paying customers on Pro tier and above, we commit to 99.5% monthly uptime as measured at the application level (excluding planned maintenance and force majeure events). If we miss this commitment in any month, you may request a pro-rated credit per §5.6.

Free trial, Starter, and free-tier customers do not receive an uptime SLA.

13.3 Support

We provide support by:

Email to zia@apimio.com (all tiers)
In-product chat (Grow tier and above)
Dedicated support manager (Enterprise tier)

Response time targets are documented at apimio.com/support.

14. Termination

14.1 By you

You may cancel your subscription at any time:

From Settings → Billing → Cancel
By emailing zia@apimio.com

Cancellation takes effect at the end of your current billing cycle. You are responsible for paying any fees accrued through the cancellation date. After cancellation, see §6.3 for what happens to your data.

14.2 By Apimio for cause

We may suspend or terminate your account immediately if you:

Materially breach these Terms and fail to cure within 14 days of written notice (where curable)
Engage in fraud, illegal conduct, or activity that exposes Apimio or other customers to material risk
Violate §8 (Acceptable use) materially or repeatedly
Fail to pay overdue fees within 30 days

14.3 By Apimio for convenience

We may terminate your account for any reason with at least 30 days' written notice. If we terminate without cause, we will refund any prepaid, unused fees pro-rata.

14.4 Effect of termination

After termination:

Your access to the Service ends
Customer Data is retained per §6.3 (30 days, then deleted)
Accrued payment obligations remain due
Sections that by their nature should survive termination — including §6.1 (your data rights), §6.4 (your warranties), §9 (IP), §12 (confidentiality), §15 (disclaimers), §16 (liability), §17 (indemnity), §19 (governing law), §20 (dispute resolution), and any other provisions that should reasonably survive — will survive

15. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE", WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. TO THE MAXIMUM EXTENT PERMITTED BY LAW, APIMIO DISCLAIMS ALL WARRANTIES, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

Without limiting the generality of the above, we do not warrant that:

The Service will meet your specific requirements
The Service will be uninterrupted, timely, secure, or error-free
Quality Guard scores, recommendations, or AI outputs will be accurate, complete, or produce specific business outcomes
Defects will be corrected
The Service is free of viruses or other harmful components

You assume all risk for your use of the Service.

16. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW:

16.1 No indirect damages

Neither party will be liable to the other for any indirect, incidental, special, consequential, exemplary, or punitive damages, including lost profits, lost revenue, lost data, lost goodwill, or cost of substitute services, even if advised of the possibility of such damages.

16.2 Cap

Apimio's total cumulative liability arising out of or related to these Terms or the Service, regardless of the form of the claim, will not exceed the greater of:

The fees you paid Apimio in the 12 months preceding the event giving rise to the claim, or
USD $100

16.3 Exceptions

The limitations in §16.1 and §16.2 do not apply to:

Your obligation to pay fees
Either party's breach of §12 (Confidentiality)
Your indemnification obligations under §17
Liability that cannot be limited under applicable law (e.g., gross negligence, willful misconduct, fraud, or death/personal injury caused by negligence in jurisdictions where such limitation is prohibited)

16.4 Allocation of risk

You acknowledge that the limitations in this section are a material part of the bargain reflected in these Terms. The Service price reflects these limitations. Apimio would not be able to offer the Service on commercially reasonable terms without them.

17. Indemnification

17.1 By you

You will defend, indemnify, and hold harmless Apimio, its affiliates, and their respective officers, directors, employees, and agents from and against any third-party claim, demand, or proceeding (and resulting damages, costs, and reasonable attorneys' fees) arising out of:

Your Customer Data
Your breach of §6.4 (your warranties about Customer Data)
Your breach of §8 (Acceptable use)
Your violation of applicable law in connection with your use of the Service

17.2 By Apimio

We will defend, indemnify, and hold you harmless against any third-party claim alleging that the Service, as provided by us and used in accordance with these Terms, infringes a US patent, copyright, or trademark.

Our indemnity does not apply to claims arising from:

Your Customer Data
Your combination of the Service with anything not provided by us
Modifications to the Service not made by us
Use after we notify you to stop because of a possible infringement claim

If the Service becomes (or we reasonably believe it may become) the subject of an infringement claim, we may, at our option: (a) procure the right for you to continue using it, (b) modify it to make it non-infringing, or (c) terminate the affected portion of the Service and refund prepaid unused fees.

17.3 Procedure

The party seeking indemnification will:

Promptly notify the other in writing of the claim
Give the indemnifying party sole control of the defense and settlement (provided that no settlement requires the indemnified party to admit liability or take action other than ceasing the infringing activity)
Cooperate reasonably with the defense at the indemnifying party's expense

18. Modifications to these Terms

We may update these Terms from time to time. When we make material changes, we will:

Update the "Effective date" and "Version" at the top
Notify active subscribers at least 30 days before the change takes effect, via email and in-product notice
Maintain prior versions accessible on request

If you do not agree to the updated Terms, you must stop using the Service before the effective date. Continued use after that date constitutes acceptance.

Non-material changes (typos, clarifications, structural updates that don't change substantive obligations) may be made without notice.

19. Governing law

These Terms are governed by the laws of the State of Delaware, United States, without regard to its conflict-of-laws principles. The UN Convention on Contracts for the International Sale of Goods does not apply.

If you are a consumer in a jurisdiction that grants you mandatory legal protections, this section does not deprive you of those protections.

20. Dispute resolution

20.1 Informal resolution first

Before filing any formal claim, both parties will try in good faith to resolve disputes informally. The party with the claim must send a written notice to the other (to zia@apimio.com for claims against us) describing the dispute and proposed resolution. The parties will have 30 days from receipt to negotiate a resolution.

20.2 Arbitration

If informal resolution fails, any dispute arising out of or relating to these Terms or the Service will be resolved by binding arbitration administered by the American Arbitration Association (AAA) under its Commercial Arbitration Rules. The arbitration will be held in Wilmington, Delaware, or by videoconference at the parties' election. Judgment on the award may be entered in any court of competent jurisdiction.

20.3 Class action waiver

You and Apimio agree that each may bring claims against the other only in your or its individual capacity, not as a plaintiff or class member in any purported class or representative proceeding. The arbitrator may not consolidate more than one person's claims or otherwise preside over any form of representative proceeding.

20.4 Exceptions to arbitration

The following claims are not subject to mandatory arbitration:

Small-claims-court matters within the court's jurisdictional limits
Injunctive or equitable relief to prevent threatened or actual infringement, misappropriation, or violation of IP rights or breach of confidentiality

20.5 Right to opt out

You may opt out of §20.2 (Arbitration) and §20.3 (Class action waiver) within 30 days of first accepting these Terms by sending a written opt-out notice to zia@apimio.com containing your name, account email, and a clear statement of intent to opt out. Opting out does not affect any other part of these Terms.

If you are a consumer in a jurisdiction (such as the EU) where mandatory consumer protection laws override arbitration agreements, those laws prevail.

21. Force majeure

Neither party is liable for any failure or delay in performance (other than payment of fees) caused by events beyond its reasonable control, including acts of God, war, terrorism, civil unrest, government action, labor disputes, internet or telecommunications failures, pandemic, or natural disaster. The affected party will resume performance as soon as reasonably practicable.

22. Notices

22.1 To you

We may send notices to the email address registered on your account, or through in-product notifications. Notice is deemed delivered when sent.

22.2 To us

Send legal notices to: Email: zia@apimio.com

Notice is deemed delivered when received.

23. General

23.1 Entire agreement

These Terms, together with the Privacy Policy and any plan-specific terms you've agreed to (e.g., an Enterprise Order Form), constitute the entire agreement between you and Apimio regarding the Service, and supersede all prior agreements on the subject.

23.2 No waiver

Failure to enforce any provision is not a waiver of that provision. Any waiver must be in writing and signed by an authorized representative of the waiving party.

23.3 Severability

If any provision of these Terms is found unenforceable, the remaining provisions will continue in full force. The unenforceable provision will be modified to the minimum extent necessary to make it enforceable while preserving the original intent.

23.4 Assignment

You may not assign or transfer these Terms or any rights under them without our prior written consent. We may assign these Terms in connection with a merger, acquisition, sale of substantially all of our assets, or to an affiliate, provided the assignee assumes our obligations.

23.5 No third-party beneficiaries

These Terms do not create any rights for, or grant any benefits to, any third party (including your shoppers, employees, or contractors), except as expressly stated.

23.6 Relationship

The parties are independent contractors. Nothing in these Terms creates a partnership, joint venture, agency, or employment relationship.

23.7 Headings

Section headings are for convenience only and do not affect interpretation.

23.8 Order of precedence

In the event of a conflict between these Terms and a written agreement signed by both parties (e.g., an Enterprise Order Form), the signed agreement controls.

23.9 Export controls

You will comply with all applicable export-control and sanctions laws. You represent that you are not located in, and will not use the Service from, any country or for any party subject to a US embargo or other comprehensive sanctions program.

23.10 US Government users

If you are a US Government entity, the Service is "commercial computer software" under FAR 12.212 and DFARS 227.7202, and is licensed under these Terms only.

24. Contact us

For questions about these Terms:

Legal: zia@apimio.com Support: zia@apimio.com Security: zia@apimio.com Privacy / DPO: zia@apimio.com

Appendix A — Plan-specific terms

For tier-specific commitments (feature lists, included quotas, SLA tiers, support response times, etc.), see your current plan page at apimio.com/pricing. Plan-specific terms are incorporated into these Terms by reference and updated as plans evolve.

Enterprise customers may have additional terms in a signed Order Form or Master Services Agreement, which control where they differ from these Terms.

Appendix B — Version history

3.0 — 2026-05-15 — Comprehensive rewrite aligned with new Privacy Policy v3.0. Added §11 (AI features), §7.4 (sales-aware features and PCD dependency), §16.4 (allocation of risk), §20.5 (arbitration opt-out window). Updated SLA terms in §13.
2.x — (prior) — Historical — available on request

This document is provided as informational copy for legal review and website publication. It is not a substitute for advice from a qualified attorney familiar with your jurisdiction. Before publishing, have your counsel review the bracketed placeholders (registered business address), the SLA percentages, the cure period in §14.2, the jurisdiction in §19, and the arbitration forum in §20.2 — these may need to be tuned for your business specifics and the markets you sell into.