What is E-commerce conversion rate optimization?

With time there has been a huge growth in E-commerce, making the competition grow worldwide.

E-commerce customization is the process of improving your e-commerce conversion rates by making certain improvements. It is important to create a good user-experience for your customers by understanding consumer behaviour, this helps to increase your conversions. 

E-commerce conversion is the percentage of customers that purchase your online offerings. The goal is always to have about a 3% of conversion rate, usually, a 3% is the optimum conversion rate.

A good user experience makes it more fun for buyers and improves the purchase process. We have listed down below the best 10 ways to increase your conversion rate, do have a look at them!

Conversion optimization can positively impact your return on investment! There is no conversion price all you have to do is to follow the tips and tricks and you’re good to go!

How is the E-commerce conversion rate calculated?

In order to calculate your conversion rate, you should divide the number of conversions by the number of visitors in terms of consumers, and in order to get a percentage of it, multiply it by 100.

It is important to keep track of your conversion rate as it will help you know where you stand and how you can improve your conversion rate, and if your strategies are effective or not.

Lets see what are the steps of Conversion Optimization!

E-commerce conversion rate optimization tips

1. Clear Display of your Product Review

Consumers are always looking for clear, great images to get a good look at them before making a purchasing decision. A major factor to consider when opening an online e-commerce store is building trust with your customers.

Poor image quality can cause visitors to perceive your site as untrustworthy and take their money elsewhere. A smaller aperture makes it easier to focus the camera lens on the product you’re trying to sell, resulting in a sharper, clearer photo that justifies the product.

People are generally reluctant to purchase products online. Consumers can’t be sure how authentic your product images are! That’s why user-generated product images should be used to persuade people to buy your product.

Your images can be quite helpful in grabbing traffic, but for that, you need to ensure that you’ve adopted and are following the basics of SEO Image!

2. Optimize websites for mobile users

Many e-commerce businesses usually have a mobile customized website; however, despite having a website, the mobile experience is not usually that good. 

Having a good mobile experience is really important as people usually spend more time on their phones to open a website.

Creating a good user- experience is important; one should focus on making the mobile experience easier so that these scrollers turn into active customers.

Your mobile customized website should be easier and quicker to use. It should look and feel good and should be a fully responsive website leading to mobile conversion optimization.  

3. Make the E-commerce website secure

Trust is a significant factor when dealing with e-commerce; you can only build brand loyalty based on trust.

Making your e-commerce website secure helps in increasing your conversion rate. Now the question arises how you can make your website secure? In order to make your website secure, you need to take care of the following points:

  1. Display security seals on your website.
  2. Show your contact details, such as your phone number, at the top of your website.
  3. Create a good first impression through the look and feel of your website. Research shows that online shoppers tend to rely on their gut instincts to determine whether a site is trustworthy, which is largely based on first impressions. 
  4.  To secure sensitive data, a website holder should buy SSL certificate as it enables HTTPS on the website and a secure padlock. These two signs ensure customers that they are on secure website and will visit the site in near future.

 Building trust is a slow process it takes time, therefore, one should be patient, and should make the right use of the trust elements.

4. Improve Product Photography

Your images can be quite helpful in grabbing traffic, but for that, you need to ensure that you have good product photography. In order to have good product photography, you need to make sure that you’re covering the following points that include:

  • A clear, sharp Image
  • All angles should be covered in the product photography
  • Adopt the basics of SEO Image
  • Be consistent with your size
  • Show hidden features
  • Showcase all product colours
  • Use white background

5. Use more than one image

Customers want to see your product from different angles, so it’s always a good idea to use multiple product images.

Each image may differ in many ways. For example, one image might show a magnified version of a product, and another image might show what that product would look like to a human. Images can also include size charts and images of product details and the materials from which it is made, etc.

Online shoppers cannot touch or feel your products. For this reason, you should provide as many images as possible with all the required details. This helps consumers imagine what the product will look like.

We recommend including the height and weight of the model so that consumers can better understand the size of the product. 

Different Product Images

Image credit

6. Attractive CTAs

A call-to-action button helps in increasing your clicks; it calls your users to make an action. However, the trick here is to have the right CTA and know where it will be more effective.

The right Call to Action helps you increase not only sign-ups but also increases your sales. In order for your Call to Action to be more effective, you need to ensure the following:

  • Your CTA should be as easy as possible; one should never go for a complicated CTA as it only leads to creating more confusion for your consumers.
  • Make sure that your CTA has a color or shape that goes with the theme and attracts attention. 
  • Another thing that is considered to be quite helpful is to usually use your social proof in your Call to Action.
  • Lastly, pay attention to the specification of your CTA, it should be short and to the point!

7. Social Proof

When you’re stuck in a certain condition, what is the first thing that you would do? People always rely on others to see what they would have done in a certain situation, and due to that reason, it is important for you as an e-commerce manager to have customer reviews on your website. This helps in the purchase decision. 

You can leverage customer feedback to boost conversions by: 

  • Providing ratings and reviews above the fold
  • Erase or remove any negative comments
  • Have an option of feedback for reviews
  • Have a box for reviews. If there are no reviews add a box saying, “be the first one to review.”

8. Clear Communication of Delivery

Another factor that helps optimize the conversion rate of your e-commerce website is the visibility of shipping times during the checkout process.

It has been found in an e-commerce Shopify study conducted in 2021 that about 45 % of buyers find it quite important to have an estimated delivery time during checkout.

Availability of the delivery time makes it easier for the consumers to have an idea regarding when the product will be delivered, and it also helps in retaining customers.

Timely communication is key to maintaining buyer confidence in your brand in the face of delivery delays.

9. Show that you are practicing Corporate Social Responsibility

CSR is self-regulation of the offerings of a business, be it in terms of environmental efficiency or diversity and inclusion.

CSR helps you in attracting more consumers and making them your loyal customers. One needs to have authentic CSR. 

In order to draw more consumers, one needs to incorporate CSR into their marketing strategy.

An effective CSR allows a company to have a positive impact on its bottom line, and for your CSR to be effective, you need to make sure that you’re not practicing greenwashing.

One can practice CSR by:

  • Using recyclable or reusable packaging.
  • Add images of your employees on outreach program.
  • Convey the fair practices of your e-commerce business in an appealing manner.

10. Create a good Post Purchase Behaviour

A good e-commerce manager should know that the purchase process doesn’t end at just the purchase. It is also important to create good post-purchase behaviour. This not only helps you to retain your customers but also ensures a good response through this experience.

In order to create good post-purchase behaviour you need to incorporate the following practices:

  • Optimize your emails to keep a track of your customers, and see if they are satisfied with your service.
  • Always as for feedback, this helps you in getting good reviews and also building social proof.
  • Increase your customer lifetime value by having sustainable and exciting packaging. 

Frequently Asked Questions

Q1: Why does one need Conversion Rate Optimization?

E-commerce conversion rate optimization helps increase traffic. With a good e-commerce strategy, it helps in increasing the number of clicks, sign-ups and sales.

Conversion rate optimization helps you in increasing your customers, boosting your sales, and also improving search engine optimization.

Q2: What are the best ways to optimize conversion rates?

The following ways help in Optimizing your conversion rates:
1. Clear Display of your Product Review
2. Optimize websites for Mobile users
3. Make the E-commerce website secure
4. Improve Product Photography

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