PIM for Fashion & Apparel Brands
Fashion moves fast—seasonal collections, endless size/color SKUs, and fit-critical data. Apimio helps you launch collections faster while giving customers the fit information they need.
Fashion & Apparel Product Data Challenges
Without Apimio
SKU Explosion
One style in 8 sizes and 12 colors = 96 SKUs. Managing variants, pricing, and inventory across all combinations is overwhelming.
Fit & Sizing Issues
Size charts vary by brand, category, and region. Inconsistent fit information drives returns and frustrates customers.
Seasonal Collection Pressure
New collections launch quarterly with hundreds of new styles. Getting everything online in time feels impossible.
Image Volume Overload
Each style needs front, back, detail, lifestyle, and video. Multiply by colorways and you're managing thousands of assets.
Compliance & Content Requirements
Care labels, country of origin, fiber content, sustainability claims—regulatory content is complex and varies by market.
Markdown & Lifecycle Management
Products move through full-price, promotion, clearance, and archive. Managing this lifecycle across channels is chaotic.
With Apimio
Size/Color Matrix Builder
Define style once, generate all SKU combinations automatically. Manage inventory, pricing, and availability at any level.
Fit Intelligence System
Standardized size charts with brand-specific adjustments. Model measurements, fit guides, and "customers also bought" sizing data.
Collection Launch Automation
Bulk import from PLM, auto-generate descriptions, and schedule go-live. Launch hundreds of styles in days, not weeks.
Fashion Asset Management
Organize by style, colorway, and shot type. Auto-resize for different channels. Video and 360° support included.
Compliance Content Engine
Manage care labels, fiber content, sustainability claims, and country of origin. Generate compliant content per market.
Lifecycle Management
Track products through seasons and markdown phases. Archive with preservation for lookbook and historical reference.
Why Fashion & Apparel Companies Choose Apimio
Purpose-built features for your industry needs
Variant Mastery
Handle complex size/color matrices with unlimited variants per product. Each variant can have its own images and descriptions.
Multi-Market Support
Create product versions for each market with localized content, sizing, and pricing. Sync to regional Shopify stores.
Rich Visual Content
Organize lookbooks, lifestyle shots, and product images. Folder sharing for agencies and photographers.
Seasonal Agility
Launch new collections fast with bulk import and editing. Scheduled updates for sale periods.
Key Features for Fashion & Apparel
Everything you need to manage product information
Size/Color Matrix
Visual matrix builder for variant generation. Manage at style or SKU level as needed.
Size Chart Manager
Brand-specific size charts with measurement guides, fit tips, and model size references.
Season & Collection
Organize by season, collection, and drop. Track lifecycle from launch to archive.
Fashion DAM
Specialized asset management for fashion imagery—by shot type, colorway, and use case.
Care Labels
Generate compliant care labels and fiber content for each market's requirements.
Markdown Management
Track products through price phases. Update pricing across channels simultaneously.
How Apimio Works
Simple steps to transform your product data management
Import Your Data
Connect existing systems or import via CSV/Excel. All your product data in one place.
Enrich & Optimize
Add attributes, optimize for SEO, and ensure data quality across all products.
Publish Everywhere
Syndicate to all your sales channels with one click. Stay synced automatically.
Who Uses Apimio in Fashion & Apparel
Teams across your organization benefit
Merchandising
Merchandising Team
Manage seasonal collections, variant matrices, and product content.
- Variant management
- Collection tools
- Bulk editing
E-commerce Teams
Digital Commerce
Keep all Shopify stores updated with accurate product data.
- Multi-store sync
- Real-time updates
- Metafields
Creative Teams
Brand & Creative
Organize and manage visual assets across all product lines.
- Asset library
- Folder sharing
- Image organization
Proven Results
Real impact for fashion & apparel businesses
Handle any size/color matrix
Bulk tools speed up collection drops
All your regional stores in one place
Quality scoring ensures nothing is missed
Customer Success Stories
“Apimio has transformed how we manage our fashion & apparel product catalog. We've cut our time-to-market in half.”
Director of E-commerce
Leading Fashion & Apparel Company
“The data quality features alone have reduced our return rate by 45%. Our customers get exactly what they expect.”
Product Manager
Fashion & Apparel Brand
Frequently Asked Questions
Define your style attributes—available sizes and colors—once. Apimio generates all SKU combinations automatically. You can manage pricing, inventory, and availability at the style level or drill down to individual SKUs as needed.
Yes. Create multiple size chart templates for different brands, categories, or fits (regular, petite, plus). Products inherit the appropriate size chart based on their attributes. Size conversion across regions is built-in.
Import product data from your PLM or line sheets. Our AI generates initial descriptions you can refine. Bulk-upload photography organized by style. Schedule the entire collection to go live simultaneously across all channels.
Define fiber composition at the product level. Apimio generates compliant care label content based on material type and market requirements. Export in the correct format for care label printing and online display.
Track products through full-price, promotion, clearance, and archive stages. Set up automated workflows that update pricing and visibility based on lifecycle stage. Price changes propagate to all connected channels.
Our fashion-specific DAM organizes images by style, colorway, and shot type (front, back, detail, lifestyle, video). Link images to the correct variants automatically. Auto-resize for different channel requirements.
Yes. Import product data from popular fashion PLM systems to kickstart your PIM content. Map PLM attributes to your PIM schema and maintain sync for ongoing updates.
Yes. Store model measurements and the size they're wearing in each photo. Display this alongside images to help customers gauge fit. This significantly reduces size-related returns.
Integrations Section - To be implemented
Insights on PIM for Fashion & Apparel
Ready to Transform Your Fashion & Apparel Product Management?
Join leading companies using Apimio to manage product data.