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Key Takeaways
- PIM system is important for managing complex product data in the online fashion industry.
- PIM synchronizes product information across various online platforms, ensuring consistency for brand credibility and customer trust.
- Implementing a PIM system enhances efficiency and productivity by automating and centralizing data management, saving time for fashion retailers.
Ecommerce managers and IT professionals in the fashion industry often struggle to keep product information accurate and up-to-date across various online platforms.
This can result in missed opportunities and destroy customer trust.
This blog post focuses on this common challenge and explains how Product Information Management (PIM) can be the solution.
What is an online Fashion Marketplace?
An online fashion marketplace is a platform where fashion enthusiasts can buy and sell clothes, accessories, and beauty products.
These marketplaces connect sellers and buyers with people from all over the world interested in fashion.
These marketplaces give sellers a quick and easy way to reach many potential customers and let buyers discover a wide range of fashion products from various brands and sellers.
Why choosing the right Fashion Marketplace to sell on is important?
Choosing the right online fashion marketplace to sell on can significantly impact a fashion business’s success.
Here I’m highlighting some reasons why selecting the right marketplace is important:
- Target audience
- Market Competition
- Brand alignment
Don’t let product data management slow you down
Integrate Apimio PIM today and take control of your online fashion business at the right time.
1. Target Audience
Different markets have different target audiences, and selecting a market that aligns with a fashion company’s target customer base is important. 1
For example, some marketplaces are designed to cater to high-end luxury consumers, while others are more focused on budget-conscious buyers.
2. Market Competition
A greater number of sellers may offer similar products in some marketplaces, making them more competitive than others.
It is important to assess the level of competition in a market and determine whether a fashion company has a chance to stand out from the competition.
3. Brand Alignment
It is important to pick a marketplace that aligns with a fashion business’s brand personality and values.
For example, if a business strongly emphasizes sustainability, selling on a marketplace that prioritizes sustainability and eco-friendliness may be beneficial.
Top 8 online Fashion marketplaces to sell on
The rise of the online fashion market in recent years has made it possible for sellers to reach a global audience and for buyers to purchase a wide range of fashion products conveniently.
However, sellers may find it challenging to choose the appropriate marketplace because there are so many options.
I have compiled a list of the top 8 fashion marketplaces to sell on to help narrow down the choices.
- Zalando
- Next
- ASOS
- Depop
- Lyst
- Amazon
- ZALORA
- FarFetch
1. Zalando
Zalando, initially a German marketplace, is now Europe’s top fashion hub, operating in 23 European markets.
With 5,800 retailers and 49 million active customers, it controls selection, pricing, and brand representation.
Handling 185 million orders in 2020/2021, Zalando excels in managing high transaction volumes.
Zalando has a 100-day return policy and is dedicated to making shopping easy for its customers.
2. Next
Established in 2006, Next Marketplace (formerly Next Label) facilitates online sales for third-party sportswear, experiencing significant growth in the sportswear industry.
In three years, it doubled its third-party brands from 500 to 1,000.
With 8 million visitors, it generated $464 million in income in the year to January 2021.
Beyond sales, Next Marketplace offers retailers diverse options through its extensive logistics and eCommerce infrastructure.
3. ASOS
Established in the early 2000s, ASOS aims for market leadership in fashion.
With 850+ third-party brands, it offers a diverse product range.
Serving 23 million customers globally, including 7.1 million in the UK, ASOS provides features like “shop the look,” product reviews, and recommendations, boasting 85,000 unique products.
4. Depop
Depop, initially for selling old clothes, has evolved into a fashion marketplace app fostering inclusivity, diversity, and sustainability.
With 30 million users in 150 countries and 32 million items for sale, it’s become a powerful platform for brands to sell exclusive collections.
Primarily attracting users under 26, Depop emphasizes social aspects, sustainable practices, and diverse product selections.
5. Lyst
Lyst is a premium shopping app and fashion tech company that aims to help brands and stores make successful online sales in a trustworthy brand environment.
The Lyst app has seen a remarkable 1,100% increase in new user adoption as a result of recent updates.
Additionally, it was the most downloaded premium fashion iOS app worldwide during the preceding quarter.
There are currently 160 million users on the platform.
6. Amazon
Amazon, while not exclusively a fashion marketplace, is a sought-after platform for brands due to its massive market presence.
In 2020 and 2021, it accounted for 25% of all UK retail sales.
With a global revenue exceeding $469 billion in 2021, Amazon is the tenth most visited website globally, hosting over 300 million active users.
The platform offers brands flexible image management through “Brand Experience Hubs.”
7. ZALORA
Since its opening in 2012, ZALORA has become Asia’s top destination for the most recent fashion trends.
The online retailer, which is a part of the Global Fashion Group, has grown significantly in the last ten years.
The number of active customers on ZALORA increased by 20% in the second quarter of 2021, and the number of new brands joining the platform increased by 19% from the previous year.
Over 200,000 products from the fashion, apparel, lifestyle, and beauty categories are currently available on the market.
8. FarFetch
The global fashion marketplace FarFetch experienced a 64 percent increase in revenue year over year, bringing in $1.7 billion the year before.
It provides customers in 190 countries with a unique customer experience by offering a huge selection of luxury items from high-end fashion designers in fifty countries.
FarFetch platform provides brands and retailers with tools for expanding into new markets.
It includes features like demand generation, e-concessions, stock improvement, and creative choices to enhance business potential.
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How to sell successfully on these fashion marketplaces
Here I’m listing some tips that you can utilize to sell on online fashion marketplaces and grow your business seamlessly.
- Make your product listings look better
- Give exceptional service to customers
- Make use of analytics and data
- Implement a PIM system
1. Make your product listings look better
Ensure that your product titles, descriptions, and product images are accurate, useful, and appealing to the eye.
Use phrases and keywords that customers might use to search for products similar to yours. 2
2. Give exceptional service to customers
Offer helpful information and assistance, and respond promptly and professionally to customer inquiries.
Building your reputation and attracting more business can be significantly helped by receiving feedback and positive reviews from satisfied customers.
3. Make use of analytics and data
Track your sales, customer behavior, and market trends with analytics tools.
To improve your market strategy, you can use this data to identify areas for improvement and make data-driven decisions.
4. Implement a PIM system
It’s important to ensure your products are easily accessible to your potential customers.
You can do this by implementing a Product Information Management (PIM) system.
By implementing a PIM system, you can streamline your eCommerce operations and make it easier for customers to find and purchase your products.
How PIM plays a role in selling on fashion marketplaces
When selling on fashion marketplaces like B2B platforms, Amazon, eBay, and social media, a PIM system is crucial.
It simplifies handling diverse product data, allowing you to store variations and digital assets for a single product.
This streamlines the process of tailoring data for each platform, optimizing search engine performance.
Managing complex fashion item data becomes efficient with a PIM system, enabling features like “shop the look” and expanding digital assets, ultimately boosting online sales.
Apimio PIM for Fashion Marketplaces
If you’re looking to take your online fashion marketplace to the next level, Apimio is the perfect solution for you!
Apimio ensures that each item listed on your platform looks its best with its powerful product data management tools and localization capabilities.
Apimio can provide you with high-quality images or extremely detailed product descriptions that will help you attract more customers, ultimately leading to increased sales and revenue.
Conclusion
Embracing the Product Information Management (PIM) system can be the key to overcoming challenges and optimizing your online presence in Fashion Marketplaces.
Whether it’s tailoring data for diverse marketplaces or leveraging the unique offerings of platforms, a well-managed approach enhances visibility, customer trust, and ultimately drives online sales.
What to do next?
- Manage your product data more efficiently with Apimio PIM and grow sales. Sign Up here.
- Read more about our Product Information-related Guides here.
- Contact our support or Comment your thoughts under the blog section if you have any questions or issues.
Frequently Asked Questions
Sellers can reach a large audience and increase sales by selling fashion products on online marketplaces. Customers also get an easy and convenient shopping experience from it.
A PIM system can connect to popular online fashion marketplaces through APIs or other integration means. Sellers can manage their product data across multiple channels from a single source of location.
- Target Audience: https://www.adroll.com/blog/5-tools-to-learn-about-your-target-audience[↩]
- Product Listings: https://empireflippers.com/amazon-product-listings/[↩]
