10 PIM Software Comparison 2025: Are You Using the Right One

Still switching between spreadsheets, folders, and tools just to update your product info?

By now, you’ve probably heard of PIM software. Maybe you’ve even tried one or a few. But figuring out which PIM actually works for your setup? That’s where most teams get stuck.

Let's compare the 10 top PIM platforms in 2025, what they’re good at, where they fall short, and which one might finally help you manage product data without manual efforts.

What Is PIM Software and Why It Matters in 2025?

PIM (Product Information Management) software helps you manage all your product data, such as names, images, prices, and descriptions, in one centralized location.

In 2025, with so many businesses selling across multiple platforms, a reliable PIM tool makes a big difference. Here’s why teams are relying on it:

• Keeps your product data centralized and organized
• Helps you launch products faster across all your sales channels
• Cuts down manual updates and reduces the chances of errors
• Improves team collaboration on product content
• Ensures consistent, high-quality product experiences for your customers

Whether you're running a small store or scaling fast, a PIM gives you more control over your product data, without the extra stress.

Learn more about what a PIM does – Head on to What is PIM

How to Compare PIM Software in 2025

Not every PIM tool works the same, and that’s why picking one can feel confusing. But when you break it down, there are a few key things to focus on.

Here’s what really matters when comparing PIM software:

1. Ease of use
2. Data imports & structure
3. Syndication options
4. Team Collaboration
5. Speed to value
6. Scalability
7. Support & integrations

• Ease of use: Can your team get started without long training sessions?
• Data imports & structure: How easily can you bring in your existing product data?
• Syndication options: Can it send your product content to all the places you sell, like Amazon, Shopify, or retail partners?
• Team collaboration: Does it support approvals, roles, and shared access?
• Speed to value: How long does setup take? Are there free trials or demos?
• Scalability: Will it grow with your catalog and team needs?
• Support & integrations: How well does it connect with the rest of your tools (like ERP, DAM, or CMS)?

Once you’re clear on your priorities, you can choose a PIM that actually fits your business, not just one with the longest feature list.

Top 10 PIM Software Platforms Compared in 2025

Choosing a PIM isn’t just about who offers the most features; it’s about who offers the right fit for your team, data, and selling channels.

Below, we’ve compared 10 top-rated PIM solutions to help you see which one aligns best with your current (and future) needs.

1. Apimio
2. Sales Layer
3. Inriver
4. Syndigo
5. Salsify
6. Akeneo
7. PIMCore
8. Pimberly
9. Plytix
10. Catsy

1. Apimio

Best for: Ecommerce brands and manufacturers, retailers looking for a simple, collaborative, and affordable PIM solution.

Apimio focuses on usability, fast setup, and team collaboration. Built for businesses selling across multiple channels, it allows centralized control of all product data without the technical overhead.

It easily integrates with your existing systems, such as ERP, MDM, and DAM.

Key Features:

• Custom attribute management
• Direct integration with Shopify
• Centralized dashboard for all users
• Google Shopping & marketplace-ready exports
• Built‑in DAM
• Channel mapping templates – pre‑built feeds
• Image and product quality scores
• Role‑based permissions
• Shareable catalogs & portals
• Instant bulk updates

Pros:

• Fast setup and intuitive interface
• Flexible attribute sets, not tied to categories
• Affordable pricing for growing businesses
• Go live in under two weeks
• Simple, modern UI that marketers, merchandisers, and suppliers can all use
• Dedicated CSM and live chat for Growth, Pro, and Enterprise tiers
• Transparent pricing tiers

Cons:

• May lack some enterprise-level modules
• Advanced customizations may need support assistance

2. Sales Layer

Best for: Mid-market and enterprise brands that want fast onboarding and easy adoption.

Sales Layer is known for its clean interface and strong support. It’s built for both B2B and B2C teams, offering plug-and-play integrations with tools like Shopify, InDesign, and Easy Catalog.

Key Features:

• Built-in DAM for managing media
• Handles variants, bundles, and regional versions
• Prebuilt connectors for ecommerce platforms

Pros:

• Quick implementation (6–10 weeks)
• Friendly for non-technical users
• Scalable without being overwhelming

Cons:

• May need custom setup for very large catalogs (1M+ SKUs)

3. Inriver

Best for: Large enterprises with IT support, focused on omnichannel storytelling.

Inriver takes a narrative-based approach to product content. It’s powerful, but not for beginners. Teams need time, and often consultants, to unlock its full potential.

Key Features:

• Workflow tools for product storytelling
• Channel insights and audit tools
• Flexible data structure options

Pros:

• Great for very large catalogsAPI support for complex setups

Cons:

• Complicated UI and steep learning curve
• Higher cost and long implementation time

4. Syndigo

Best for: Large enterprises with complex syndication and compliance needs.

Syndigo combines PIM, DAM, and MDM into one centralized hub, especially helpful for industries like CPG, healthcare, and food, where regulations matter.

Key Features:

• Built-in syndication across marketplaces
• GDSN support for data compliance
• Real-time analytics and alerts

Pros:

• Covers multiple data domains
• Strong for regulated industries

Cons:

• Overkill for small to mid-sized teams
• Complex UI and heavy implementation

5. Salsify

Best for: Mid-to-large B2C brands focusing on retail and marketplace syndication.

Salsify shines in ecommerce distribution with retail-ready features and strong integrations. However, using it fully may require investment in add-ons and training.

Key Features:

• Workflow automation
• Digital shelf analytics
• Marketplace integrations

Pros:

• Clean UI with channel-specific previews
• AI-powered data quality management

Cons:

• Pricey with additional modules
• Developer support needed for deeper customizations

6. Akeneo

Best for: Enterprises with tech teams who want open-source flexibility.

Akeneo comes in two flavors, community and enterprise. While it offers rich collaboration and DAM features, it’s not beginner-friendly. IT teams will likely need to lead the implementation.

Key Features:

• Modular platform
• Teamwork tools and content enrichment
• Open-source for full control

Pros:

• High flexibility with dev support
• Great for multilingual, multi-region use cases

Cons:

• Long learning curve
• Setup and integration require technical resources

7. Pimcore

Best for: Tech-heavy enterprises needing a fully customizable open-source stack.

Pimcore is not just PIM; it combines MDM, CMS, and DAM. It’s ideal for companies that want everything in one place and have developers to maintain it.

Key Features:

• Data modeling and validation
• Integrated DAM and translation tools
• Content experience management

Pros:

• Powerful and highly customizable
• Open-source and scalable

Cons:

• Not plug-and-play
• Needs developer time for setup and maintenance

8. Pimberly

Best for: Mid-sized to large ecommerce brands managing multichannel product data.

Pimberly offers strong workflow tools, DAM capabilities, and a scalable platform. Its architecture supports growing product lines and expanding teams.

Key Features:

• Digital asset management
• Workflow approvals and notifications
• Multilingual catalog management

Pros:

• Cloud-native and scalable
• Helpful customer support

Cons:

• Setup takes time
• Limited AI and multilingual support

9. Plytix

Best for: Small to mid-sized businesses that want a simple, affordable PIM.

Plytix stands out for ease of use and transparent pricing. It’s a great option if you’re just getting started and don’t need highly complex structures or integrations.

Key Features:

• Digital product catalogs
• Product completeness tracking
• AI-powered content enrichment

Pros:

• Affordable and SMB-friendly
• Fast setup and strong support

Cons:

• Not ideal for large catalogs
• Limited advanced workflows

10. Catsy

Best for: Brands in visually-driven industries like fashion, home, and lifestyle.

Catsy merges PIM with catalog publishing tools, helping teams manage digital and print content from one place. It’s particularly good for teams that prioritize visual consistency.

Key Features:

• Built-in DAM
• InDesign automation
• Visual content packaging

Pros:

• Strong for both print and digital assets
• Includes publishing tools

Cons:

• The interface takes time to learn
• Less flexibility in workflow customization

How to Choose the Right PIM for Your Business

List your pain points first.

Write down what slows you down today: missing images, late updates, or data errors. The PIM you choose must solve those problems right away.

Match the tool to your team.

A five‑person ecommerce team usually needs an easy interface and quick setup. A 500‑person enterprise may need deep workflows, strict roles, and custom integrations.

Check your channels.

Make sure the PIM can export clean feeds to every marketplace, website, or ERP you already use. Native connectors save weeks of work later.

Test speed to value.

A short free trial and a clear onboarding plan are strong signals that a vendor can deliver fast results. Long, consultant‑heavy projects often cost more than the licence itself.

Look beyond the sticker price.

Add up licence fees, support, training, and the hours your team will save each month. The best PIM is the one that cuts the most work for the fairest total cost.

Why Apimio PIM Is a Smart Choice for 2025

Apimio keeps things simple: upload your data, clean it once, and push it everywhere you sell. Teams usually go live in under two weeks, so you see value fast.

The interface is clear enough for marketers, yet the open API lets developers connect ERPs or custom apps when you grow.

Pricing starts at $199 per month, and every plan includes live chat and onboarding help, and no hidden extras. If you want a PIM that scales without getting complicated or expensive, Apimio is an easy decision.

Final Thoughts

Picking a PIM is really about fit. Start with your biggest data challenges, match them to the strengths of each platform, and test the short list with real products.

When the right choice clicks, your team stops chasing spreadsheets and starts launching products faster and with fewer errors.

What to do next?

• See how PIM for brands can help you enhance your brand operations.
• See how PIM for retailers can help you double your sales and grow your business.
• Try Apimio PIM for free today and transform your ecommerce business!
• Read our blog posts to stay informed about the latest features and industry news.
• Book a demo to see how our PIM software can help your business operations.

Frequently Asked Questions

1. What are the top PIM software for eCommerce growth?

Top PIMs for 2025 include Apimio, Sales Layer, Inriver, Syndigo, Salsify, Akeneo, Pimcore, Pimberly, Plytix, and Catsy. Apimio stands out for fast setup, ease of use, and multi-channel automation for eCommerce growth.

2. What is the best PIM platform?

“Best” depends on your size and goals. Apimio and Sales Layer fit fast‑moving mid‑market brands, while tools like Syndigo or Inriver suit large enterprises with strict governance needs.

3. How much does PIM software cost?

Prices range from free open‑source options to enterprise contracts above $10k per year. SaaS tools for growing brands, such as Apimio, start around $199–999 per month.

4. How to choose a PIM?

Identify your biggest pain points, confirm the PIM handles your sales channels, test with a trial, and compare total cost (license + support + time saved) before you commit.