Who Uses PIM? A Complete Guide for Every Team

Product Information Management (PIM) software is on the rise, and the industry is expected to grow at a 14% CAGR from 2023 to 2030.1

Why? Because businesses now understand that managing product data affects every department, not just ecommerce.

Who Uses a PIM System?

Product information touches every part of your business, from marketing campaigns to IT integrations.

But managing this ecommerce product data across multiple systems is complex and time-consuming. So, who uses PIM software? The answer: almost every team in your organization.

Let’s break down how different departments, from sales to support, use product information system and how Apimio makes their work easier.

PIM for Marketing and SEO Teams

Marketing teams work across multiple platforms, including email, ads, social media, search, and all of it relies on product data.

One mistake in a product description or pricing detail can lead to customer confusion and lost trust.

With Apimio PIM, marketing and SEO teams can:

• Pull accurate product descriptions directly from a central source
• Reuse and repurpose product data for campaigns, SEO tags, and content
• Maintain brand consistency across every channel
• Automatically update seasonal or promotional content

With a product information system, your marketing team can focus on what they do best: driving traffic and conversions with confidence.

PIM for Sales Teams

Salespeople need to move fast. Whether they’re on a call with a customer or preparing a custom quote, they need accurate product information at their fingertips.

Apimio PIM helps sales teams:

• Get instant access to product details, pricing, and availability
• Create tailored sales catalogs and line sheets
• Reduce time spent waiting on other departments for updated info
• Improve customer confidence with accurate, real-time answers

Instead of relying on outdated PDFs or incomplete spreadsheets, your sales reps have a live product catalog they can trust.

PIM for Ecommerce and Catalog Teams

If you manage multiple sales channels, whether it’s your online store, marketplaces, or retailer portals, then you know how exhausting it is to manually update product information across each one.

Apimio makes it easier for ecommerce teams to:

• Unify product data from multiple sources into a single, easily accessible catalog
• Publish accurate product listings across multiple sales channels
• Bulk edit products without touching a spreadsheet
• Keep product data consistent across the board

You don’t need to copy-paste between tabs or double-check every SKU. With Apimio PIM, your ecommerce operations can scale faster, with fewer errors.

PIM for Customer Support Teams

Customer service teams are often stuck between customers and internal teams, waiting for accurate product data to help resolve issues.

With Apimio PIM, support teams get:

• Real-time access to up-to-date product specs
• Faster response times to customer queries
• Confidence in the information they’re sharing
• A better overall customer experience

Your support team shouldn’t have to dig through old documents to find the answer. Apimio keeps everything in one place, ready to go.

PIM for Creative and Design Teams

Designers and creatives often work under tight deadlines to produce high-quality content and visuals. But hunting down the right images, specs, or product descriptions can slow them down.

Apimio’s built-in DAM (Digital Asset Management) lets design teams:

• Find approved assets and specs in one location
• Upload and manage media files tied to each product
• Collaborate easily with marketing and ecommerce teams
• Reduce content creation time and avoid duplication

Whether it’s a product video or a lifestyle image, your creative team always has what they need, without the chaos.

PIM for IT Managers and Developers

Your tech teams don’t need more manual work or complex systems. Apimio is built with developers and IT managers in mind, offering an easy-to-integrate, API-ready platform.

Here’s how Apimio supports IT teams:

• Simplifies integrations with ecommerce, ERP, and CRM systems
• Reduces time spent maintaining disconnected tools
• Offers secure, scalable infrastructure for growing teams
• Ensures less reliance on IT for day-to-day data updates

Your devs won’t need to build internal tools from scratch or babysit outdated software. Apimio handles the product data so your IT team can focus on bigger priorities.

PIM for CEOs and Business Leaders

For business leaders, product data isn’t just operational; it’s strategic. Disorganized data can stall your go-to-market speed, hurt your customer experience, and impact your bottom line.

Apimio helps executives:

• Get a bird’s-eye view of product performance and data quality
• Accelerate digital transformation and automation
• Reduce inefficiencies across departments
• Make informed decisions based on clean, centralized data

As your business scales, spreadsheets and siloed systems won’t keep up. Apimio PIM is built to grow with you.

PIM for Operations, Supply Chain, and Compliance Teams

Operational and logistics teams deal with everything from warehouse coordination to international shipping. Product data accuracy here is essential.

Apimio PIM supports these teams by:

• Keeping product specs, measurements, and labels aligned with requirements
• Ensuring compliance with market-specific regulations
• Updating supplier and logistics teams with real-time data
• Minimizing returns and operational delays due to data mismatches

Whether it’s international labeling or SKU-level traceability, Apimio ensures your supply chain has the right data, every time.

Conclusion: PIM Powers Collaboration Across Every Department

Product data doesn’t live in a silo, and neither should your teams. From ecommerce to operations, from marketing to IT, every team benefits when product information is centralized, accurate, and easy to manage.

Apimio PIM brings your entire organization on the same page and provides you with clean data, better collaboration, and faster growth.

What to do next?

• See how PIM for brands can help you enhance your brand operations.
• See how PIM for retailers can help you double your sales and grow your business.
• Try Apimio PIM for free today and transform your ecommerce business!
• Read our blog posts to stay informed about the latest features and industry news.
• Book a demo to see how our PIM software can help your business operations.

Frequently Asked Questions

1. Who needs a PIM?

Any business selling products across multiple channels needs a PIM. If you manage a growing product catalog and struggle with inconsistent or scattered data, a PIM can save time, reduce errors, and keep your product information accurate everywhere.

2. What is a PIM used for?

A PIM (Product Information Management) system is used to centralize, organize, and distribute product data across all your sales and marketing channels.

3. When to use a PIM?

You should use a PIM when:Your product catalog is large or growing.You sell on multiple platforms (website, marketplaces, apps).Managing product updates manually takes too much time.Inconsistent product data is causing customer issues or lost sales.

4. Why do you need a PIM?

Because messy product data leads to mistakes, wrong prices, missing details, and out-of-sync listings. A PIM keeps everything in one place, automates updates, and gives your customers a consistent experience across every channel.

5. What is the main objective of PIM?

The main objective of PIM is to ensure accurate, complete, and consistent product data everywhere you sell, while making product management faster, easier, and more efficient for your team.

1. PIM Software Market: https://www.benzinga.com/pressreleases/23/09/34707291/product-information-management-pim-software-market-to-show-impressive-growth-of-cagr-of-14-04-durin[↩]