MAP Price
MAP price, also known as Minimum Advertisement Price, is the lowest price point retailers use when advertising a product.
What is MAP Price?
MAP price, also known as Minimum Advertisement Price, is the lowest price point retailers use when advertising a product.
What is a MAP policy?
A MAP policy is used to ensure an even game by ensuring a balance between retailers wanting to increase margins and brands products not being devalued in this price war.
Benefits of MAP policy
The benefits of MAP policy include:
- Retailers Protection
- Brand Protection
- Increased Sales Channel
- Better Customer Experience
- Improved Performance Analysis
Steps for creating an effective MAP policy
One can create an effective MAP policy by:
- Drafting a Unique MAP policy
- Rewarding Compliant Retailers
- Including seasonal exemptions
- Create a comprehensive review process
FAQS
What is the difference between IMAP and MAP prices?
IMAP refers to prices advertised online, whereas EMAP talks about electronic communication channels.