Webhooks
Webhooks are automated HTTP callbacks that send real-time data from one application to another when a specific event occurs, enabling instant system-to-system communication.
What are Webhooks?
A webhook is a way for one application to automatically notify another application when a specific event occurs. Instead of one system repeatedly asking "has anything changed?" (polling), webhooks push data instantly to a specified URL (endpoint) the moment an event happens.
In e-commerce and PIM contexts, webhooks are used to trigger immediate updates between systems — for example, notifying a storefront the moment a product is published in the PIM, or alerting an ERP when a new order is received.
How Webhooks Work
- An event occurs in System A (e.g., a product is updated in a PIM)
- System A sends an HTTP POST request to a pre-configured webhook URL
- System B receives the payload and processes the update immediately
Common Webhook Use Cases in E-Commerce
- Sync product data updates from PIM to storefront in real time
- Notify fulfillment systems when a new order is placed
- Update inventory levels across channels when stock changes
- Trigger price changes on storefronts when pricing is updated
- Alert teams via Slack or email when data quality issues are detected
Frequently Asked Questions
What is the difference between a webhook and an API?
APIs are request-driven — your system asks another system for data. Webhooks are event-driven — the other system automatically sends data to you when something happens. Webhooks are more efficient for real-time updates because they eliminate constant polling.
Does Apimio support webhooks?
Apimio provides webhook capabilities that allow you to trigger real-time updates to connected systems whenever product data changes in your PIM.