In today’s highly competitive business environment, keeping up with product information management is critical. Product Content Management (PCM) and Product Information Management (PIM) are two solutions that help businesses efficiently manage product information.

Although PIM and PCM may sound similar, their functions and characteristics differ. 

In this blog, we will discuss PIM vs. PCM, their functionalities, and their differences. So this blog will be a valuable insight into PIM vs. PCM, whether you are just starting with product information management or looking to upgrade your current solution.

What is Product Information Management?

Product information management, or PIM, is the process of managing product information across an organization and centralizing it in one place. 

Product information is collected, stored, enhanced, and distributed to various channels, including e-commerce websites, mobile apps, and printed catalogs.


How does PIM software work?

PIM software is intended to simplify the process of managing product information by providing a single location for storing and managing product data.

Businesses can use the software to import product data from multiple sources and then add descriptions, images, and other attributes.

After the data has been organized, PIM software lets businesses publish product data to various channels, including e-commerce platforms and social media.

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What is Product Content Management?

Product Content Management is your online merchandising, and it involves managing product-related content that helps customers connect with your brand and products.

This content gives customers a complete understanding of your products and can come in various forms, including blogs, images, videos, and user-generated content.


How does PCM work?

PCM starts with collecting product data from various sources, such as manufacturers, suppliers, and internal systems.

After that, this data is standardized and enhanced with additional information like images, specifications, and product descriptions. The standardized data is then centralized in the centralized repository called as PIM system.

Variants of products and bundle management, pricing and promotions, and inventory levels are all managed by PCM.

Product Information vs. Product Content

Product Content Management (PCM) and Product Information Management (PIM) focus on different things.

Customers will be informed by PIM, whereas PCM will provide more in-depth information to enhance their online experience. As a result, PIM cannot replace PCM.

However, when used together, PIM and PCM can further enhance the user experience. Product teams can provide customers a user-friendly browsing experience using structured PIM data.

Then, the online buying experience can be improved by combining PCM with extremely rich product content.

Enhancing the Product Journey: The Role of PIM

Product Information Management (PIM) plays a critical role in enhancing the product journey for customers.

PIM systems act as a centralized product data repository, ensuring consistency and accuracy across all channels.

By standardizing product information, PIM helps businesses to provide a seamless user experience for customers.

Role of PIM

PIM enhances the journey of the product in these possible ways;

1. Managing Product Data with a PIM Solution

One of the main benefits of using a Product Information Management (PIM) solution is the ability to create master data records.

PIM provides a central hub for all your product information, creating a single source of truth. This is crucial for maintaining a consistent customer experience across all sales channels.

PIM enables businesses to reduce manual processes by up to 80%. You can manage all product descriptions, attributes, and assets within your PIM.

2. Creating and Managing Master Data Records

PIM facilitates better product lifecycle management with complete visibility of all product information.

Workflows and product lifecycle stages ensure that products automatically move through the different stages with triggers for each stage. This ensures that products are always released with complete and accurate data.

3. Publishing Product Data

A powerful PIM enables you to set up multiple sales channels with tailored product data and digital assets depending on the channel’s requirements. Scoping capabilities optimize product information for different audiences and markets.

Well-structured data with multiple attributes makes it easier for customers to find products, putting them in front of the right people at the right time.

Enhancing the Customer Journey: The Role of PCM

Any digital business’s success heavily depends on its product content strategy, which plays an important role in determining the performance of its products.

It is essential to consider the preferences and interests of the target audience when creating content to achieve the desired results.

role of PCM

Product content management can be used to engage customers at various stages of the buyer’s journey in the following listed effective ways;

1. Early-stage awareness

Your brand’s story and a comprehensive overview of your products can be told through blog posts.

Images and videos of high quality can also help customers see your products in action and pay attention to them. 

2. Consideration

Reviews and customer-generated content, such as lifestyle shots and use case videos, can help customers visualize the product’s real-life usage and create a more personal connection with your brand.

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3. Decision 

Give customers detailed data like how-to guides, product manuals, and product spec and sell sheets to help them decide about buying your products.

They will be able to visualize the experience of using your products and feel more confident buying them as a result.

A well-crafted product content strategy can increase sales, strengthen customer relationships, and create meaningful touchpoints throughout the buyer’s journey.

PIM vs. PCM: What are the differences?

Product Content Management (PCM) and Product Information Management (PIM) are two software systems used to manage product information; however, they have some key differences.


Here I’ve highlighted the most common differences between PIM vs. PCM;

1. Scope

PIM is a comprehensive system for managing all aspects of product information, such as pricing, images, technical specifications, and marketing descriptions.

On the other hand, PCM focuses specifically on managing the content of product descriptions.

2. Data types

Technical specifications, marketing descriptions, images, videos, and other types of product data are all supported by PIM.

On the other hand, managing text-based content like product titles and descriptions is the primary focus of PCM.

3. Data sources

PIM integrates with various information sources, like ERP platforms, CRM software, and other data feeds.

PCM typically depends on a manual data entry or import from a limited number of sources, for example, spreadsheets sheets or other text files.

4. Company benefits

PIM helps businesses streamline their product information management processes, enhancing data quality and boosting productivity.

PCM helps e-commerce businesses improve the consistency and accuracy of their product descriptions, which may result in higher conversion rates and search engine rankings.

How do PIM and PCM work together?

Product Content Management (PCM) and Product Information Management (PIM) can work together to provide a comprehensive solution for managing product data and content.

PIM PCM work together

PIM and PCM can work together in the following ways;

1. Centralized data repository

All product data, including pricing, images, technical specifications, and marketing descriptions, can be centralized in PIM.

The content of product descriptions can then be managed by PCM by accessing this data.

2. Data segmentation 

Product information management (PIM) can include additional data from various sources, including market research and supplier data.

PCM can then use this enhanced data to create more in-depth product descriptions.

3. Workflow management

The workflow for creating and updating product data can be managed by PIM, ensuring that all information is accurate and current.

PCM can then manage the content creation and approval process with this information.

4. Omnichannel distribution 

Product information can be distributed using PIM across a variety of channels and platforms, including social media, marketplaces, and e-commerce websites.

PCM can then optimize the product descriptions for each platform and channel. 

PIM vs. PCM: Factors to consider while selecting

When deciding between PIM and PCM solutions, businesses should consider the following factors:

factors to consider

1. Nature of products

The selection of a solution may be influenced by the nature of the products being sold. For example, PIM may be better for a business that sells complex products with multiple attributes and variations.

On the other hand, PCM might be better for a business that sells products that require a lot of visual content, like fashion or home decor.

2. Number of Channels

The solution choice may depend on the number of channels through which product information must be published.

PIM may be a better option for a company that needs to publish product information to multiple channels because it provides centralized management and ensures consistency across channels.

3. Size of team

The size of the team responsible for managing product information can also influence the solution choice.

PIM may be more appropriate for larger teams as it provides workflows for managing product updates and approvals. PCM may be more suitable for smaller teams that require a simpler solution.


Investing in the right solution to manage and distribute product-related content is essential to business success.  Apimio is a cloud-based PIM solution that helps businesses streamline operations, improve customer experience, and increase sales. 

Apimio helps businesses to stay ahead of the competition because of its user-friendly interface, centralized management, and valuable insights. With Apimio’s advanced PIM capabilities, you can take your business to the next level right away!

What to do next?

  • Read more about our Product Information-related Guides here.
  • To see the difference PIM can make to your e-commerce business, book a call now.
  • If you have any additional questions or concerns, please don’t hesitate to contact our support.

Frequently Asked Questions

1. What is the difference between PIM and PCM?

Product Content Management (PCM) manages the visual and marketing content associated with products, whereas Product Information Management (PIM) manages product data and attributes.

2. What factors should businesses consider when choosing a PIM or PCM solution?

When choosing a PIM or PCM solution, businesses should consider the nature of their products, the number of channels where product information needs to be published, the size of their teams, and their integration requirements.

3. Can companies use PCM and PIM solutions together?

Yes, businesses can use PIM and PCM solutions to manage product data, attributes, and marketing content in one place. Integrating the two solutions can provide a seamless customer experience and channel consistency.

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