The people behind Apimio content
Product, engineering, marketing, and leadership writing from inside Apimio. Specific expertise, named perspectives, real operational stories.

Kashif Hassan
CEO & Founder
Kashif Hassan is the founder and CEO of Apimio, the Shopify-native catalog operations platform. He writes about the forces reshaping mid-market ecommerce and how brands should manage product data.

Zahwa Nadeem
Marketing Manager
Zahwa Nadeem is Marketing Manager at Apimio, working with multi-store Shopify brands across furniture, fashion, beauty, and home décor. She writes about catalog-driven ecommerce growth.

Zia ur Rehman
Product Manager & Developer
Zia ur Rehman is Product Manager and lead developer at Apimio, building the Shopify-native catalog operations platform. He writes the technical guides on running Shopify catalogs at scale.