The people behind Apimio content
Product, engineering, marketing, and leadership writing from inside Apimio. Specific expertise, named perspectives, real operational stories.
Apimio Team
Product Information Management Experts
The Apimio team brings together product data management experts, e-commerce specialists, and Shopify enthusiasts dedicated to helping businesses streamline their product information workflows.
Kashif Hassan
CEO & Founder at Apimio
Kashif founded Apimio to solve catalog operations for Shopify merchants with complex products — the brands running 2-10 stores, 500-15,000+ SKUs, multiple suppliers, and dealer networks where spreadsheets and Shopify admin stop scaling. He spent years in ecommerce operations and B2B SaaS before starting Apimio; the original product hypothesis came from watching furniture and home goods brands hit the same wall at the same growth stage. He writes about product strategy, where catalog AI is going next, and the lessons of building a self-serve mid-market SaaS without an enterprise sales motion.
Zahwa Nadeem
Marketing Manager at Apimio
Zahwa runs marketing and content strategy at Apimio, focused on the multi-store Shopify operators who buy the product. She writes about vertical-specific catalog operations — furniture brands managing 148 variants per sofa, fashion drops with seasonal SKU velocity, beauty brands needing ingredient-heavy SEO content, home décor brands juggling artisan suppliers across D2C and wholesale. Her work is built on interviews with operating teams at brands shipping real product daily; the content reflects what merchants face on the ground, not what tools want to claim about them.
Zia ur Rehman
Product Manager & Developer at Apimio
Zia leads product management and engineering at Apimio, where he builds the catalog operations platform used by Shopify merchants managing complex product data. He spent the prior years architecting backend systems for ecommerce SaaS, integrating Shopify's GraphQL Admin API, and shipping AI-assisted catalog workflows in production. He writes about multi-store Shopify operations, supplier CSV onboarding, schema markup, AI applied to structured product data, and the technical realities of scaling catalog ops from hundreds to tens of thousands of SKUs. Reachable on LinkedIn for catalog architecture questions.