Your Google Shopping feed is a URL now. It updates itself.

In Apimio you build the feed from your catalog rather than exporting a file. Choose the Google Shopping format, select which products belong in it, map your category field, set a refresh schedule, and Apimio hosts the feed at a stable URL. You paste that URL into Google Merchant Center once. Merchant Center then polls it on its own schedule and always finds current data, so there is no export to repeat and no upload to forget.

Most disapprovals trace back to the product data rather than the feed file — a missing GTIN or MPN, a price in the feed that no longer matches the landing page, an absent image, or a description that trips a policy check. That is why Apimio scores products against 74 quality rules before they are eligible for a feed, and why you can set a quality threshold so below-bar products are simply excluded. Fixing the data upstream removes the cause instead of resubmitting the symptom.

No, and it is worth being exact about this. Apimio generates hosted feed files and URLs that those channels read on their own schedule, plus marketplace-formatted TSV files for Amazon and Walmart that you upload. That is not a live API connection. Shopify is the only channel Apimio syncs with live and two-way. If a vendor tells you a hosted feed is the same as an API integration, they are blurring something that matters.

A feed app solves transport: it takes the data you already have and ships it to a channel in the right shape. It has no view on whether that data is complete, so incomplete products become disapproved products. Apimio scores and fixes the data first and then feeds it, from the same catalog that syncs to your stores. Honest limit: if your product data is already clean and a feed is genuinely all you need, a dedicated feed app is cheaper. Apimio wins when data quality is part of the problem.

Yes. Each feed carries its own product selection, filtered by collection, vendor, tag, attribute value or quality score. You can put your full range on Google Shopping and a curated subset on Meta without maintaining two catalogs or two exports.

No. Wholesale price, MOQ, case pack and lead time are a separate internal attribute class in Apimio, not ordinary product fields. They are excluded from every feed, every Shopify sync path and every public surface by construction — not by a setting somebody could switch off by accident.

Not automatically. The feed uses the category field you maintain in Apimio, so you keep control of how products are classified rather than accepting a mapping you did not choose. Apimio AI can suggest product types to fill that field in bulk, and you review the suggestions before they save.

Advanced PIM and Enterprise PIM. Product Feeds is not part of Basic PIM — along with Scheduled Imports, Sale Scheduler, the Image Library, multi-language and the public API, it sits on Advanced and above. Basic PIM includes the catalog, Quality Guard, Bulk Edit, Line Sheets and the AI content assists.