The line sheet your buyers see is as current as your catalog. Because it is your catalog.
Line Sheets builds a wholesale line sheet from live product data — pick the products, set wholesale price, MOQ, case pack and lead time, choose a layout, and share it as a link buyers can open without an account. Download the print-ready PDF when you need one for a trade show. And because every download is email-gated, the buyer who opened your line sheet is a lead you actually have, not a PDF you sent into the dark.
What replaces the InDesign rebuild
Seasonal wholesale collateral, measured against how it usually gets made.
The seasonal line sheet problem
Every wholesale brand runs the same cycle, and every cycle produces a document that is wrong before the season starts.
How line sheets get made today
What Line Sheets does
Rebuilt in InDesign every season
Someone lays out the new season by hand — images, specs, prices — over days or weeks. It is a design project attached to a data problem.
Generated from live product data
Pick products from the catalog and the line sheet builds itself — images, specs, wholesale terms. No layout project, no re-keying, no separate copy of the truth.
Out of date the day it ships
A price changes, a colourway drops, a lead time moves. The PDF that went to 40 buyers is now wrong, and there is no way to correct it except sending another one.
It cannot go stale
The buyer link reads the live catalog. Change a price in Apimio and the line sheet a buyer opens tomorrow already reflects it.
A 40MB attachment into the dark
You email the PDF and hear nothing. There is no way to know who opened it, who forwarded it, or which buyers are still ordering from last season's version.
Every download is a lead
The PDF download is email-gated, so a buyer who wants the file gives you their address. Open tracking shows who actually engaged, so follow-up is informed rather than hopeful.
Wholesale pricing one mistake from public
If trade prices live as ordinary fields, every export, feed and sync is an opportunity for them to end up somewhere a retail customer can see.
Wholesale fields are firewalled
Wholesale price, MOQ, case pack and lead time are a distinct internal attribute class, excluded from every Shopify sync path, every product feed and every public surface by construction.
Everything a buyer needs to place an order
If you are building a line sheet for the first time, this is the standard content — and each of these is a field Apimio already holds.
Products, images and specs
Product name, style or SKU reference, colourways, sizes, materials and dimensions, with the images already on the product record. The buyer sees what they are ordering.
- Product images pulled from the catalog
- Colourway and size breakdowns
- Materials, dimensions and care information
- Style or SKU reference buyers order against
Wholesale price and RRP
The wholesale price the buyer pays and the recommended retail price they will sell at — the two numbers that decide whether they place the order.
- Wholesale price per product or variant
- Recommended retail price alongside it
- Margin visible to the buyer without a calculator
MOQ, case pack and lead time
Minimum order quantity, how the product is packed, and how long delivery takes. The terms that turn interest into an actual order rather than an email asking about terms.
- Minimum order quantity per product
- Case pack and inner pack quantities
- Lead time in days or weeks
- Held as structured fields, not free text
A buyer link with no login
Share a public URL that any buyer can open in a browser. No account to create, no password to reset, no app to install — the friction that stops buyers looking is removed.
- Public URL, no buyer account required
- Opens on desktop or phone
- Always shows current catalog data
Print-ready PDF, email-gated
Export a genuine print-ready PDF in A4 or Letter, portrait or landscape, rendered by a real browser engine so it looks like the page. The buyer gives an email to download it, and that becomes a lead.
- A4 or Letter, portrait or landscape
- Rendered with a real browser engine, roughly 15 seconds for five pages
- Email captured on download
- Right format for a trade show or a printed leave-behind
Open tracking
See which buyers opened the line sheet and when, so the follow-up conversation starts from evidence instead of guesswork.
- Know who opened and when
- Distinguish interested buyers from silent ones
- Follow up on engagement, not on a send list
Four steps from catalog to buyer
The season changes; the process does not.
Pick the products
Select the range for this line sheet — a season, a collection, a category, or a set curated for one buyer. They come from the same catalog that runs your retail business.
Set the wholesale terms
Fill wholesale price, MOQ, case pack and lead time. These are structured internal fields, so they are consistent across every line sheet and can never leak to a public surface.
Choose a layout
Pick how products present — the density and arrangement that suits your category, whether that is a dense apparel grid or a spacious furniture spread.
Share the link
Send buyers a URL they open without an account. If they want the PDF, they give an email and you get a lead. You see who opened it, and the content stays current on its own.
Why wholesale teams stop dreading the season
Shopify opened B2B features to all plans in 2026, and wholesale on Shopify is growing faster than the tooling around it.
Weeks become an afternoon
The seasonal line sheet stops being a design project. Selecting products and setting terms is an afternoon, not a fortnight in InDesign.
Never sends a stale price
The link reads live data, so the thing a buyer looks at is right by construction rather than by someone remembering to re-export.
Every download is a named lead
The email gate turns an anonymous PDF send into a list of buyers who asked for your range.
You know who is interested
Open tracking replaces guessing which of the 40 buyers you emailed actually looked.
Trade pricing cannot leak
The fear of a wholesale price appearing on a storefront is designed out, not managed by care.
One catalog for retail and wholesale
The same product records serve your storefront and your buyers, so the two can never drift apart.
InDesign PDF vs a B2B app vs Line Sheets
The three ways wholesale brands get a line sheet in front of a buyer.
InDesign / Canva PDF | Generic B2B portal app | Live catalog data Apimio Line Sheets | |
|---|---|---|---|
| Built from live product data | |||
| Current after a price change | |||
| Buyer needs an account | |||
| Captures the buyer as a lead | |||
| Shows who opened it | |||
| Print-ready PDF for trade shows | |||
| Wholesale pricing structurally firewalled | |||
| Buyers place orders in it | |||
The wholesale kit
Line Sheets is one part of how Apimio serves a B2B channel from the catalog that already runs your retail business.
Trade Portal
A branded, per-dealer space where each partner sees the range you have scoped for them, with live data from the same catalog.
See Trade PortalCatalog Hub
The canonical product record the line sheet reads — including the internal wholesale attribute class that can never reach a storefront.
Explore Catalog HubBulk Edit
Set wholesale price, MOQ, case pack and lead time across a whole season's range in one pass instead of product by product.
See Bulk EditWholesale line sheets — the common questions
A line sheet is the document a wholesale buyer orders from. It lists your products with images and specs, the wholesale price and recommended retail price, and the terms that govern an order — minimum order quantity, case pack and lead time. It is deliberately plainer than a lookbook: a lookbook sells the story, a line sheet gives a buyer the numbers they need to commit to a purchase order.
At minimum: product name and style or SKU reference, an image, colourways and sizes, materials or key specifications, wholesale price, recommended retail price, minimum order quantity, case pack, and lead time. Add your brand contact and ordering instructions. Apimio already holds each of these as a structured field, which is why the line sheet can be generated rather than laid out — the content exists before the document does.
Select the products from your catalog, fill the wholesale fields, choose a layout, and share. Apimio generates the presentation from data you already maintain, so there is no page-layout step and no re-keying of prices and specs. If you need something printable for a trade show, export the print-ready PDF — it is rendered by a real browser engine, so it looks like the page rather than an approximation of it.
No. The buyer link is a public URL that opens in any browser with no account, password or app. That matters more than it sounds: the account-creation step is where most buyer interest quietly dies. An email is only requested if the buyer wants to download the PDF, which is what turns the download into a lead.
Not yet. Order forms and order capture are on the roadmap, not shipped, and we would rather say so than imply otherwise. Today the line sheet is how a buyer sees your range, your pricing and your terms; the order still comes back through your existing channel. Buyer accounts and per-market currency line sheets are also roadmap rather than current.
No. Wholesale price, MOQ, case pack and lead time are held as a distinct internal attribute class rather than as ordinary product fields. They are excluded from every Shopify sync path, every product feed and every public surface by construction. It is an architectural property, not a setting that could be misconfigured.
Yes, for the buyer link — it reads live catalog data, so a price change in Apimio is reflected the next time a buyer opens it. A PDF someone downloaded is a snapshot by nature, which is one more reason to share the link as the primary format and treat the PDF as the trade-show artifact.
Every plan, including Basic PIM at $199/mo. Line Sheets is not upgrade-gated. The branded per-dealer Trade Portal sits on Advanced PIM and above, so if you need each partner to have their own scoped space rather than a shared line sheet, that is the tier to look at.
Build this season's line sheet from the catalog you already have
Install Apimio from the Shopify App Store, set your wholesale fields, and send buyers a link instead of an attachment.