The line sheet your buyers see is as current as your catalog. Because it is your catalog.

A line sheet is the document a wholesale buyer orders from. It lists your products with images and specs, the wholesale price and recommended retail price, and the terms that govern an order — minimum order quantity, case pack and lead time. It is deliberately plainer than a lookbook: a lookbook sells the story, a line sheet gives a buyer the numbers they need to commit to a purchase order.

At minimum: product name and style or SKU reference, an image, colorways and sizes, materials or key specifications, wholesale price, recommended retail price, minimum order quantity, case pack, and lead time. Add your brand contact and ordering instructions. Apimio already holds each of these as a structured field, which is why the line sheet can be generated rather than laid out — the content exists before the document does.

There is no official standard, so here is what brands actually publish. We hand-coded the public wholesale pages of 28 independent brands in September 2026, mostly US gift, stationery, candle and home makers. The median opening order minimum was $250 (range $100 to $500, across the 22 brands that state a dollar amount) and the median reorder minimum was $150; 14 of the 21 brands that state both set the reorder minimum lower. Half (14 of 28) sell only in per-SKU multiples or case packs of 2 to 6 units. And 14 of 28 say outright that they offer no net terms: the first order is paid by card, up front or on shipment, and the brands that do offer terms grant them only after credit approval or order history. Those four numbers belong in the terms block of your line sheet, next to lead time. In Apimio, MOQ and case pack are structured fields on each product, so they print on the line sheet and stay off your storefront.

Select the products from your catalog, fill the wholesale fields, choose a layout, and share. Apimio generates the presentation from data you already maintain, so there is no page-layout step and no re-keying of prices and specs. If you need something printable for a trade show, export the print-ready PDF — it is rendered by a real browser engine, so it looks like the page rather than an approximation of it.

Most brands start with a template, and search demand says so. In US Google data pulled in September 2026, template and example searches ("line sheet template", "wholesale line sheet template", "line sheet examples" and their free, Excel and Canva variants) add up to about 720 a month, against about 30 for "line sheet software", "line sheet app" and "line sheet maker" combined. A template is a fine first line sheet. The cost comes later: every price, colorway or lead-time change has to be re-keyed into the file and the file re-sent. Line-sheet apps carry a different risk. In 412 public Shopify App Store reviews of 6 catalog and line-sheet apps, collected September 2026, 9 of the 36 critical reviews (3 stars or lower) posted since 2024 describe losing layout work or a whole catalog, and 10 of all 79 critical reviews say product data would not sync or update. Apimio takes a third route: the line sheet is generated from your live catalog, so there is no hand-built layout to re-key and the buyer link always reads current data. Line Sheets is included on every plan, from Basic PIM at $199/mo, with a 14-day free trial.

No. The buyer link is a public URL that opens in any browser with no account, password or app. That matters more than it sounds: the account-creation step is where most buyer interest quietly dies. An email is only requested if the buyer wants to download the PDF, which is what turns the download into a lead.

Not yet. Order forms and order capture are on the roadmap, not shipped, and we would rather say so than imply otherwise. Today the line sheet is how a buyer sees your range, your pricing and your terms; the order still comes back through your existing channel. Buyer accounts and per-market currency line sheets are also roadmap rather than current.

No. Wholesale price, MOQ, case pack and lead time are held as a distinct internal attribute class rather than as ordinary product fields. They are excluded from every Shopify sync path, every product feed and every public surface by construction. It is an architectural property, not a setting that could be misconfigured.

Yes, for the buyer link — it reads live catalog data, so a price change in Apimio is reflected the next time a buyer opens it. A PDF someone downloaded is a snapshot by nature, which is one more reason to share the link as the primary format and treat the PDF as the trade-show artifact.

Every plan, including Basic PIM at $199/mo. Line Sheets is not upgrade-gated. The branded per-dealer Trade Portal is an add-on, available on any plan, so if you need each partner to have their own scoped space rather than a shared line sheet, that is the piece to add.