Top-of-funnel educational guides: what is PIM, PIM vs spreadsheets, who needs a PIM, and awareness content.
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A product variant is a unique variant that is used to identify specific products. Some products share common attributes, but there are some attributes that differ; these are called variants. Each product variant has its own unique identifier, such as price, and every variant is based on the same product definition.
In this blog, we share what Product or Brand Attributes are, where they’re used & how they can help you as an Ecommerce Owner increase sales
Spreadsheets are a no-go for you when it comes to managing your e-commerce stores and product information for various reasons. I’m here to highlight the various issues that arise with the use of Excel spreadsheets, and why it’s time you move to more efficient solutions; namely: PIM.
Rich product data lies at the core of a successful e-commerce business, if you’re not able to deliver the right information to your consumers, you’re losing their interest and trust in your brand. See what your organization can do with a PIM to ensure that.
Learn why Product Data is important in E-commerce and what you can do about it. Leverage a PIM for winning product data strategy!
Product data comprises all the relevant attributes for each unique product in your inventory. Attributes may include the price, description, features, product images, dimensions, color, model numbers, SKUs, and UPCs.
See how Apimio can help you manage product information across all your channels.