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18 Articles

PIM Fundamentals

Top-of-funnel educational guides: what is PIM, PIM vs spreadsheets, who needs a PIM, and awareness content.

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who uses PIM
PIM Fundamentals

Who Uses PIM Software? A Complete Guide for Every Team

PIM software is used by marketing, ecommerce, sales, IT, operations, customer support, creative, compliance, and supplier management teams. Any business managing product data across multiple channels, especially on Shopify, benefits from PIM. The PIM market is growing at 14% CAGR through 2030 as businesses recognise that product data affects every department, not just ecommerce.

Apimio Team
July 30, 2025
what is product data management
PIM Fundamentals

What is Product Data Management and Why Your Business Needs It?

As the volume and complexity of product data rise, PDM helps prevent duplication, reduce mistakes, and improve workflows. The global PDM software market was valued at approximately USD 5.6 billion in 2024 and is expected to reach USD 12.8 billion by 2033, growing at about 9.9% CAGR. Is Your Product Data Getting Out of Control? Teams often lose valuable

Apimio Team
August 13, 2024
EAN number
PIM Fundamentals

What is EAN? A Quick Guide to European Article Numbers

Apimio simplifies your data chaos, making it easy to manage and access information. Start your Apimio’s journey today and bring order to your data. Have you ever wondered what those long barcodes on products mean? Well, they are EAN—European Article Number. But what exactly they are? Let’s break it down together and see how this

Apimio Team
January 9, 2024
GTIN
PIM Fundamentals

What is a Global Trade Item Number (GTIN)?

Have you ever wondered about those series of numbers and lines you see on product packages when you go shopping? They are called GTINs, which stands for Global Trade Item Numbers. GTINs are like special codes that help identify products and make sure you’re getting the right item. In this simple guide, we’ll explore what

Apimio Team
August 24, 2023
product information management trends
PIM Fundamentals

Product Information Management Trends and Predictions [2024]

As we enter 2024, the retail and e-commerce landscape is rapidly evolving, with Product Information Management (PIM) systems playing a central role in this transformation. These systems are no longer just tools for organizing product data; they are essential for enhancing customer experiences, streamlining operations, and driving business growth. Product information management trends shape the

Apimio Team
July 5, 2023
PIM for retail organizations
PIM Fundamentals

Why a PIM System Is Essential for Retail Product Data Management

Effective retail product management is more than just keeping track of inventory – it’s about having a well-organized system that delivers accurate product data to all touchpoints. With a PIM in retail, retailers can ensure consistency across e-commerce sites, brick-and-mortar stores, and marketing channels.

Apimio Team
June 13, 2023
Product Photography for Beginners
PIM Fundamentals

DIY Product Photography Guide for Beginners

Do it yourself (DIY) Guide for Professional Product Photography Product Images play a vital role in an eCommerce store. According to a survey, around 87 percent of the respondents believed that the presence of product images influences their purchase decision. Product images provide complete product information to consumers that will eventually support stores’ sales. Product

Apimio Team
November 7, 2022
pim solutions
PIM Fundamentals

The Ultimate Guide To Cloud PIM: Why You Need One

Cloud PIM is the next big thing in storage and file sharing. While using a cloud PIM service for your office can be a great way to save money, it also offers many other advantages you may not know about. In today’s post, I’ll tell you what PIM cloud is, how it is different from On-Premise PIM, and why every business needs its PIM cloud.

Apimio Team
January 18, 2022
what-is-sku
PIM Fundamentals

What is an SKU? The Ultimate Guide To Unique Product Identifiers.

The last thing a brand wants is to be associated with a product recall. But in today’s world, it’s not just about the quality of the product itself. It’s also about how you label and identify your products. Luckily, SKU solves this issue for you. In this blog, we will be discussing SKU in-depth and going through its definition, purpose, working, benefits, and finally, the difference between an SKU and UPC.

Apimio Team
November 22, 2021

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