Product Information Management guides, tutorials, and best practices
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Every department is interlinked and deals with different tasks, including sales, operations, and customer service. Marketing departments have many tasks that only come under the Marketing Department, including building brand Image, promotion of products or services, and sales services. In this blog, we will be discussing the roles and responsibilities of a marketing department in
Retailers use content catalogs to enhance customer experience. A content catalog consists of pages of websites where the distribution of products has been done. A content catalog, in simple terms, is a container of product data.
Running a Shopify store can be both exciting and challenging. As your business grows, so does the complexity of managing product information across your online store. Keeping product data accurate, organized, and up-to-date becomes essential to maintain a seamless customer experience and drive sales. This is where a PIM for your Shopify store becomes essential.
UPCs are used for retail goods, so they help with the orders and processing them. UPC is somewhat a part of the product label.
A Manufacturer Part Number or better known as MPN is basically a certain number assigned to a Product that differentiates it from other numbers
Product data storage is the process of storing product-related information in a manner that allows for easy access and retrieval.
Cloud PIM is the next big thing in storage and file sharing. While using a cloud PIM service for your office can be a great way to save money, it also offers many other advantages you may not know about. In today’s post, I’ll tell you what PIM cloud is, how it is different from On-Premise PIM, and why every business needs its PIM cloud.
Both DAM and PIM have their own benefits and features. However, a lot of PIM software has DAM functionalities as well.
Having a product catalog becomes more important for an online business. It is beneficial in various ways. We cover some of the reasons.
Ecommerce store owners know that product data quality is of paramount importance for their business. Poorly entered or structured data can lead to a number of negative consequences, including failed orders, customer dissatisfaction, and bad reviews.
The last thing a brand wants is to be associated with a product recall. But in today’s world, it’s not just about the quality of the product itself. It’s also about how you label and identify your products. Luckily, SKU solves this issue for you. In this blog, we will be discussing SKU in-depth and going through its definition, purpose, working, benefits, and finally, the difference between an SKU and UPC.
Brand asset management is an organizational practice that involves collecting and managing all assets of your business in one place. For example, logos are something used very often on different platforms and social media. You should be able to access them easily at all times.
See how Apimio can help you manage product information across all your channels.