How to Build a Wholesale Line Sheet From Your Shopify Catalog

What Is a Wholesale Line Sheet?

A wholesale line sheet is a buyer-facing catalog that shows the products a brand offers to wholesale customers, along with what they need to order them. Unlike a consumer product page, it’s built for a fast purchasing decision, not a browsing experience, a buyer opening it already knows roughly what they want and is checking whether the numbers work for their store. A typical line sheet includes:

• Product name
• Product image
• SKU or style number
• Colorways
• Sizes or variants
• Materials and specifications
• Wholesale price
• Recommended retail price (RRP)
• Minimum order quantity (MOQ)
• Case pack
• Lead time
• Wholesale terms and ordering information

The exact fields depend on the category, a fashion brand needs size and color breakdowns, a furniture brand needs dimensions and materials, a beauty brand needs shade, size, and formulation details.

The goal is the same: give buyers the information they need without making them ask your sales team for every detail.

Can You Build a Wholesale Line Sheet From Shopify?

Yes, and starting from your Shopify catalog is usually the most practical approach, because the product information already exists there. Your catalog can supply most of what a line sheet needs:

But there’s one important distinction: your Shopify storefront is built for consumers, and your line sheet is built for wholesale buyers.

You shouldn’t just export the entire catalog and call it a line sheet, you need to select the wholesale assortment and add the information buyers need to actually place an order. That’s where the workflow matters.

What Should a Wholesale Line Sheet Include?

1. Product images, name, and SKU

Use the imagery already stored in the catalog rather than re-downloading and placing files into a design tool, and include the product name and SKU or style reference buyers will actually use when ordering, matching the underlying catalog record so sales, operations, and wholesale teams are all referring to the same product.

2. Variants

Show the options that matter to a buyer: color, size, finish, material, pack size, whatever combination actually changes the buyer’s order, without listing every internal variant that only matters to fulfillment.

3. Product specifications

Depending on category, this can include materials, dimensions, care information, product details, and technical specifications, fields that already exist in the catalog and can be pulled in rather than re-typed by hand for every collection.

A furniture line sheet leans on dimensions and assembly information; a beauty line sheet leans on formulation, shade, and ingredient claims, the fields worth showing change by category even when the underlying workflow doesn’t.

4. Wholesale price and RRP

Show the wholesale price next to the recommended retail price: Wholesale: $60, RRP: $120, for example, so buyers can see the retail opportunity without calculating it themselves.

5. MOQ, case pack, and lead time

These are the operational details that turn interest into an actual order: minimum order quantity, case or inner-pack quantity, and lead time. Managed as structured wholesale fields, they don’t have to be retyped into every document a buyer receives, or worse, quoted inconsistently between two buyers looking at the same range.

How to Build a Wholesale Line Sheet From Your Shopify Catalog

Once your Shopify catalog is connected, you can build a wholesale line sheet from your existing product data. Apimio keeps the process structured so you can create, customize, preview, and publish the line sheet without rebuilding product information in another tool.

Step 1: Select a Line Sheet Template

Start by choosing the template that fits the way you want to present your products.

Apimio gives you several options:

• Classic Grid: Cover, contents, and 3×3 product grids
• Lookbook: One hero product per page with an image-first layout
• Compact Price List: Dense, variant-level pricing table
• Mixed Catalog: Grid sections organized by category with ordering terms

You can select the template that best matches your collection and wholesale sales process.

Step 2: Name Your Template

Give the line sheet a name so your team can easily identify it.

For example:

Fall 2026 Wholesale Collection

Naming your template makes it easier to manage different collections, seasons, or buyer-specific line sheets.

Step 3: Add and Arrange Blocks

You can add as many blocks as you need to build the line sheet.

For example:

• Cover — Page 1
• Contents — Page 2
• New Arrivals · Product Grid — Page 3
• Best Sellers · Product Grid — Page 4

You can create additional sections for categories, collections, new arrivals, best sellers, or other product groups. This gives you more control over how buyers move through the collection instead of putting every product into one long catalog.

Step 4: Customize the Theme

You can customize the visual appearance of your line sheet to match your brand.

Theme options include:

• Primary color: Set your brand color or inherit it from your portal/brand
• Logo: Upload a PNG, JPG, or WEBP logo
• Page header text: Add a custom header or use your brand name
• Footer text: Add a contact line or other information
• Page numbers: Choose whether to display page numbers

This lets you create a branded wholesale document without designing every page from scratch.

Step 5: Set Up the Page

Next, configure how the finished line sheet will look when viewed or printed.

You can choose:

• Page size: A4 or Letter
• Orientation: Portrait or landscape
• Currency label: Set the currency displayed for wholesale pricing

These settings are especially useful when creating PDFs for sales meetings, trade shows, or printed buyer materials.

Step 6: Preview Your Line Sheet

Before publishing, preview the complete line sheet.

Use the preview to check:

• Product images
• Product information
• Wholesale pricing
• Product sections
• Branding
• Page layout
• Ordering terms

This gives you a chance to make changes before buyers see the final version.

Step 7: Publish the Line Sheet

Once everything looks right, publish the line sheet.

You can then give buyers access in two ways:

Share a Buyer Link

Create a shareable link that buyers can open without an account. Instead of sending another static attachment, you can send buyers directly to the published line sheet.

Get the PDF

You can also generate a PDF file when you need a printable version. The PDF can be emailed to your linked email address, making it easy to use the line sheet for trade shows, sales meetings, or buyer outreach.

Line Sheet vs. Lookbook vs. Full Catalog

It helps to be precise about which document this actually is. A lookbook sells the story, mood, styling, the season’s narrative, and is deliberately light on numbers. A full catalog export shows everything a brand makes, whether or not it’s meant for wholesale.

A line sheet sits between the two and is deliberately plainer than both: it gives a buyer the specific range on offer and the numbers, wholesale price, RRP, MOQ, case pack, lead time, they need to commit to a purchase order. Building it from the same catalog as a lookbook or a consumer product page doesn’t mean it should look like either one.

Make Sure the Catalog Data Is Ready Before You Build the Line Sheet

A line sheet generated from the catalog is only as complete as the catalog itself; if half the fall range is missing a material attribute or a case-pack quantity, the line sheet inherits that gap and hands it straight to a buyer instead of a colleague.

Quality Guard can check that the wholesale assortment has the fields a line sheet actually needs- images, variants, specifications, wholesale pricing- before it gets selected for a season’s line sheet, so gaps get caught during catalog prep rather than in a buyer meeting.

The Old Line Sheet Workflow vs. Apimio

The traditional process usually looks like: Shopify → export → spreadsheet → copy product data → InDesign or Canva → PDF → email buyers. Every step in that chain is another chance for the information to go stale.

With Apimio, it’s: Shopify catalog → Select products → Choose template → Add wholesale terms → Customize → Preview → Publish

The work shifts from rebuilding product information to selecting and presenting information that already lives in the catalog, a much better trade at a few hundred or a few thousand SKUs, and it holds up the same way for a 40-product line as it does for a 4,000-product one, which a manual export never really does past the first few dozen items.

Keeping the Line Sheet Current Through the Season

A line sheet published at the start of a season rarely stays untouched through it. A style sells through and needs to come off the range, a supplier delay pushes a lead time out, or a price shifts for the next production run, and a static PDF has no way to reflect any of that once it’s already sitting in forty buyers’ inboxes.

Because the line sheet reads from the live catalog record rather than a snapshot of it, updating the underlying product, changing a lead time, marking a style as out of the current range, adjusting a wholesale price, is reflected wherever that line sheet is shared, whether that’s a link already sent out or a PDF generated after the change.

Buyers working from the link always see the current state; buyers working from an already-downloaded PDF are exactly as current as the day they downloaded it, which is one more reason the share link is the better default and the PDF is the exception for print and offline use.

Make Your Line Sheet a Live Sales Asset, Not Just a File

A PDF is useful, but it’s still a file; once it’s downloaded or forwarded, there’s no controlling which version a buyer is actually looking at. A shared line sheet link works differently: instead of "here’s our latest PDF, please make sure you’re using this version," a team can send buyers a link to the current line sheet and know it’s accurate the moment they open it. That matters most when a wholesale range changes often, or when a sales team is sending line sheets to a lot of buyers across a season.

For brands running an ongoing dealer or wholesale relationship rather than a single seasonal document, Trade Portal extends the same idea into a branded, per-dealer space where each partner sees the range scoped for them, reading from the same live catalog data as the line sheet.

Building the Wholesale Assortment Behind the Line Sheet

A line sheet is only as good as the catalog data behind it. Catalog Hub is the canonical product record a line sheet reads from; titles, images, variants, and specifications in one place instead of scattered across a spreadsheet someone maintains by hand.

When a season’s wholesale range needs pricing, MOQ, case pack, and lead time set across dozens or hundreds of products at once, Bulk Edit does that in one pass from an editable grid instead of product by product, the same workflow covered in more detail in our furniture catalog operator’s playbook for brands managing a large, attribute-heavy range.

It’s also common for a wholesale range to run alongside a separate D2C or regional storefront. Our guide to managing a multi-store Shopify catalog covers keeping product data consistent across those stores, which matters just as much when one of the "channels" reading from that catalog is a wholesale line sheet.

What a Line Sheet Doesn’t Do (Yet)

Worth being direct about scope: a line sheet shows a buyer the range, the pricing, and the terms; it doesn’t take the order itself. Order forms and order capture, buyer accounts, and per-market currency line sheets aren’t part of the product today.

The order still comes back through whatever channel a brand already uses to close wholesale deals; the line sheet’s job is getting a buyer to that point faster, with accurate information and a lead captured on the way.

For a brand whose wholesale ordering already runs through email, a rep, or a separate B2B checkout, that’s not a gap in the workflow; it’s the same handoff that exists today, just fed by a document that’s actually current when the conversation starts.

Frequently Asked Questions

1. What is a wholesale line sheet?

A buyer-facing product catalog containing product information, pricing, specifications, and wholesale ordering terms. Apimio’s Line Sheets generate one directly from live Shopify catalog data instead of a static document someone rebuilds by hand.

2. How do I create a wholesale line sheet from Shopify?

Start with the Shopify catalog, select the products for the wholesale assortment, add wholesale-specific fields like price, MOQ, case pack, and lead time, then choose how they should be presented. With Apimio Line Sheets, that means picking the products, setting the wholesale terms, choosing a layout, and sharing the link, no export, spreadsheet, or design tool involved. The whole process typically takes minutes once the catalog data itself is in good shape, which is the part most teams underestimate the first time.

3. What should a wholesale line sheet include?

Generally: product images, names, SKUs, variants, wholesale pricing, RRP, MOQ, case pack, and lead time, plus specifications, ordering terms, and contact information where relevant. Apimio holds each of these as a structured field, so the line sheet is generated from data that already exists rather than laid out by hand, and because the fields are structured, the same underlying data can support a compact price list for a returning buyer and a fuller lookbook-style layout for a new one, without maintaining two separate documents.

4. Can I create a wholesale line sheet without InDesign or Canva?

Yes. Apimio Line Sheets builds the document from templates and content blocks reading live catalog data, so there’s no page-layout step and no re-keying of prices or specs into a design file.

5. Can buyers view the line sheet without an account?

Yes. Apimio’s share link is a public URL any buyer can open in a browser, no account, password, or app required. An email is only requested if the buyer wants to download the PDF, which is what turns that download into a lead.

6. Can buyers place orders directly from the line sheet?

Not yet. Apimio’s Line Sheets show a buyer the range, pricing, and terms; order capture, and buyer accounts are on the roadmap rather than shipped today. The order itself still comes back through the brand’s existing wholesale channel.

7. Will my line sheet stay current if prices or products change?

Yes. Because Apimio’s Line Sheets read live from the catalog rather than a static export, updating a product, price, or variant in Catalog Hub is reflected in the line sheet without rebuilding the document from scratch, whether that’s a link already in a buyer’s inbox or a fresh PDF generated the day the change happens.

Stop Rebuilding Your Wholesale Catalog Every Season

Your Shopify catalog already contains the product information your buyers need. You shouldn't have to copy that data into another spreadsheet, redesign it in another tool, and rebuild it every time your collection changes.

With Apimio Line Sheets, choose a template, select your products, add wholesale terms, customize the layout, preview it, and publish. Share a buyer link or generate a PDF when you need one.

Build your wholesale line sheet from your catalog — not beside it.

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