Expert guides on PIM, Shopify integration, data quality, and e-commerce optimization to help you manage product information at scale.
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Imagine you’re a retailer preparing for a big product launch. Your physical stores, online platforms, and all the marketplaces need to showcase the same accurate and detailed information about your products. But as the launch day approaches, you realize your data is scattered, inconsistent, and outdated. The result? Confusion, delays, and a missed opportunity to
Maximize your sales with product sheets! Learn how they can drive revenue & boost your business. Don’t miss out on this must-read blog!
It is a document used in retail industries to showcase a brand’s collection of products. It usually includes information such as product-related photos, prices, colors, sizes, and descriptions.
Around 70% of furniture buyers research products online before purchasing, and nearly 60% use mobile devices during their buying journey. 1 This clearly shows how much modern furniture marketing depends on strong digital presence and consistency across channels. When product information is accurate, visually rich, and easy to find everywhere customers browse, brands earn trust
A furniture marketing strategy is your master plan key to making potential customers understand your brand better and help them commit to it.
The shopping experience has changed, and the fashion industry is constantly evolving. Businesses must keep an eye on the newly emerging fashion trends and the quality of the materials to combine these factors to create unique looks. Companies have to deal with thousands of SKUs and tons of product information; this can become a headache,
When it comes to running a successful online store, managing product attributes is important. Imagine a customer like yourself searching for a new leather jacket that fits perfectly. They want to find a product with specific attributes that they won’t compromise on. However, if the product data on your site is incomplete or lacks detail,
Picking the best PIM software isn’t about choosing the tool with the most features; it’s about finding one that works for your business. From handling product relationships and variants to managing international catalogs and improving data quality, your PIM should support the way your team actually works. Let’s explore 20 must-have product information management features,
Do it yourself (DIY) Guide for Professional Product Photography Product Images play a vital role in an eCommerce store. According to a survey, around 87 percent of the respondents believed that the presence of product images influences their purchase decision. Product images provide complete product information to consumers that will eventually support stores’ sales. Product
Introduction Marketing is about finding a problem in the market and then selling the solution to the customers. In other words, it is about creating and spreading awareness regarding a problem. While creating awareness, it is fundamental to consider that you’re communicating to the right consumers as a marketer. Search Engine Optimization is crucial in Techniques to improve size, resolutions, background, camera angle and SEO for images to boost clicks and effectively increase sales When it comes
Plytix is a Product Information Management solution focused on small and medium e-commerce businesses.
Every department is interlinked and deals with different tasks, including sales, operations, and customer service. Marketing departments have many tasks that only come under the Marketing Department, including building brand Image, promotion of products or services, and sales services. In this blog, we will be discussing the roles and responsibilities of a marketing department in
See how Apimio can help you manage product information across all your channels.