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What is a Line Sheet? & How to create Perfect Line Sheets

Written by Naba Cheema | Reviewed by Mobeen Ali
What is line sheet

A line sheet is the ultimate sales tool that showcases your products with detailed information and eye-catching images. 

Whether you’re a new entrepreneur or an established business owner, understanding line sheets and how to use them can help you succeed in the competitive world of product sales.

In this blog, we’ll look into what line sheets are, why they are a must-have for any wholesale business, and how you can create them easily. Get ready to streamline your sales process and close more deals with the power of line sheets.

What is a line sheet?

A line sheet is a document or presentation that provides detailed information about a company’s products or merchandise for wholesaling. It usually includes descriptions, images, prices, and other relevant details about each item. 1

Think of it as your personal sales pitch, showcasing your products and highlighting their unique features, benefits, and value. It’s a comprehensive, one-stop shop that will help you build long-lasting relationships with your customers while streamlining their purchasing process and making it easier for them to buy from you.

line sheets in fashion industry
Image Credit: Pinterest

Why are line sheets important?

A line sheet is crucial for wholesale businesses as it visually represents their products. Think of it as a menu for your collection – just like a menu showcases all the dishes a restaurant has to offer, a line sheet showcases all the pieces in your collection. 2

Picture yourself as a buyer for a clothing store, you’re walking through a crowded trade show, and suddenly, you see a brand that catches your eye. You approach their booth and ask for a catalog. The salesperson hands you a sleek and stylish line sheet, and you can see the key information you need to know: product photos, descriptions, colors, sizes, pricing, and more.

The line sheet saves time and streamlines the buying process. Instead of going through multiple pages or catalogs, buyers can see everything they need in one concise document. This makes it easier for them to make informed decisions and place orders on the spot.

Why do businesses need line sheets?

A line sheet is an essential tool for businesses because it helps to communicate product information to potential buyers effectively, simplifies the sales process, and can increase the efficiency and profitability of a company’s sales. 

Here we have listed the conditions when businesses need to shift to line sheets;

  1. When selling products wholesale to other businesses or retailers
  2. To provide information about a company’s products
  3. To help wholesalers and retailers understand the company’s product line
  4. To make informed purchasing decisions
  5. Used in industries such as fashion, beauty, home goods, and consumer goods
  6. Used as a marketing tool
  7. To build strong relationships with wholesale customers
  8. To provide up-to-date information about their products.

Download our Free Product Data Sheets template, & start organizing your data

Download the FREE editable Product specs sheet template by clicking on the button.

Key Components of Line Sheet

Considering the purpose of your sheet, you should only put limited information. 3

Here are some things that you can include;

  1. Brands Logo
  2. Contact information
  3. General order information
  4. Sales terms, like order amounts and shipping prices
  5. Product names
  6. Brief Product information
  7. Wholesale prices and retail prices
  8. Available sizes, colors, and other variations
  9. Deposit requirements

Moreover, line sheets for wholesale should have clear and more appealing layouts. They should be easy to navigate. They should be designed to grab the viewer’s eye directly toward the products and information about them.

How to create a perfect line sheet?

It’s not hard to create a line sheet that can amaze buyers and gets you a return on investment (ROI). You can start it by creating cover sheets; if you want it to be a one-pager, that’s fine too. 

Suppose you are making a cover sheet; better to make it clear and understandable. It should include the branding, collection title, sales agent’s contact information, and order and payment details. 4

While creating the one-pager, the essential things to consider are;

  1. Layout
  2. Product images
  3. Style numbers
  4. Product Description
  5. Order Quantity

1. Layout

Layouts should be clean, and grids should be straightforward to direct the reader’s eye to the most important information.

Layout line sheet format
Image Credit: Etsy

2. Product Images

While working on the product images, try to avoid lifestyle shots. Keep them simple, have a neutral background, and the quality should be good.

product images (line sheet)
Image Credit: The Fashion Law

3. Style Numbers

Style numbers help you track what products you are talking about. It’s better to use code to make it more precise, and code can consist of season names, years, and the color of products. 

4. Product Description

Descriptions of what you are selling need to be concise and to the point. Long descriptions can leave the buyer in a confused state, and it can cause you a loss. 

For example, if you sell clothes, the product description will include the following; made locally, 100% silk or cotton, long sleeve or short sleeve, length, and specific colors. 

product description in line sheets
Image Credit: Pinterest

5. Order Quantity

Describe the minimum quantity of the order and the price attached to it.

order quantity (part of line sheet)
Image Credit: ASOS

Line Sheets Examples

A line sheet is a secret weapon for industry businesses, presenting your products in a visually attractive and organized manner. It’s the first impression your potential buyers receive and can make the difference between landing that big order or missing out on a great opportunity. 

Here, we have highlighted some examples, so you can create a standout presentation that will effortlessly showcase your products, leaving a lasting impression on your buyers. 

1. Furniture Industry Line Sheet

A furniture line sheet is essential for any furniture company looking to showcase its products and reach potential customers. With detailed information about each product, customers can easily see the furniture line’s quality, value, and uniqueness.

furniture industry sheet
Image Credit: Century Furniture

Century is a furniture company that produces eco-friendly and traditional furniture. Their line sheet is visually attractive, with a clear and easy-to-read layout. The image is simple and appealing, and the text is readable.

So if you’re a furniture maker, take the time to create a line sheet like Century Furniture that showcases your products in the best possible way. Your customers will thank you for the clarity and ease of use, and you’ll see your sales grow as a result. 

2. Wholesale Industry Line Sheet

With a wholesale line sheet in hand, your business can make a strong impression on potential wholesale customers and drive more sales. This sheet provides a clear and concise overview of your product offerings, including key details like minimum order quantities, pricing, and discounts.

wholesale industry (line sheets example)
Image Credit: Shopify

Thermal Dynamics is a company that produces cutting-edge plasma equipment that is automated. The product line sheet contains detailed information on the product’s features and specifications. The reference images are simple and appealing. The sheet includes all possible details, including dimensions, performance, voltage, weight, and more, providing potential customers with a clear understanding of the product’s capabilities.

So if you are working in the wholesale industry, take the time, have a look on the above line sheet and create your wholesale line sheet effectively today in the same manner and take your sales to the next level!

3. Retail Industry Line Sheet

The retail industry line sheet is a game-changer for retailers and buyers as well. This sheet streamlines the product review process and simplifies the buying journey, making it easier for buyers to find the products they want and make purchasing decisions.

retail industry line sheet example
Image Credit: JBL Tune

JBL is a company that produces portable speakers and headphones. The line sheet above provides comprehensive information of product, including available color options highlighted in the product images. Additionally, the line sheet specifies the features and benefits of the product, as well as the contents of the package and technical specifications. This information will give customers a clear understanding of the product.

So if you’re working as a retailer, take the time to create a line sheet like JBL, that showcases your products in the best possible way. Your customers will thank you for the clarity and ease of use, and you’ll be able to grow your sales seamlessly.

Tips to effectively manage your line sheets

Here we have listed some steps you can take to manage your line sheets effectively;

#1. Keep the information up-to-date

Ensure that your line sheets always reflect your current product offerings and pricing. Regularly updated information about new products, discontinued items, and price changes to keep your customers informed.

#2. Use a clear and concise format

They should be easy to read and understand. Use high-quality images and organize the information in a clear and concise format. Include product names, descriptions, prices, and any relevant details such as sizes, colors, and materials.

#3. Make it accessible

They should be easily accessible to your sales team, customers, and any other stakeholders. Consider using digital tools, such as a cloud-based system, to make sharing and updating information easier.

#4. Use the right tool

Using a word processing program like Microsoft Word or Google Docs can be limiting, as they were not designed to create line sheets. Instead, it is recommended to use specialized software or templates that are specifically designed for this purpose.

These tools offer a wide range of customization options, making creating a sheet that accurately represents the brand and its products easier. 

Additionally, they often include features like automatic alignment and formatting, making creating a polished and professional document easier.


Make a lasting impression with professional line sheets. Present your products in a clear, organized manner that highlights their unique features and benefits. Win over buyers and close more sales by providing all the information they need to decide. Invest in line sheets and see the difference they can make in your business.

What to do next?

  • Create a free account to create effective line sheets easily. Signup here.

Frequently Asked Questions

1. Why do I need a line sheet for my business?

A line sheet helps simplify and streamline the wholesale sales process, making it easier for buyers to understand your product offerings, prices, and quantities available. It can also build professionalism and credibility for your business.

2. What information should I include in my line sheet?

Include product images, descriptions, pricing, available quantities, product dimensions/specifications, and other relevant information, such as minimum order quantities and lead times.

3. Can I create a line sheet using templates?

Yes, many line sheet templates are available online that can be customized to fit the specific needs of your business.

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Written by Naba Cheema

Naba Cheema is a Content Marketing Specialist at Apimio Inc. She's an expert writer in Shopify E-commerce and Product Information Management.

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