Key Takeaways

  1. Consider line sheets as your personal sales pitch. 
  2. They showcase your products, highlighting unique features, benefits, and value, making it easier for potential buyers to make informed decisions.
  3. Success lies in keeping your line sheets up-to-date, using a clear format, and making them easily accessible. 
  4. Choose Apimio, which provides a free downloadable line sheet template, to simplify the creation process.

Are you struggling to showcase your products effectively to wholesalers and retailers? You are not alone.

Many businesses find it challenging to communicate the essence of their products in a crowded market.

But there’s a solution that might help you out: line sheets.

In this blog, we’ll look into what line sheets are, why they are a must-have for any wholesale business, and how you can create them easily.

What is a Line Sheet?

A line sheet is a document or presentation that provides detailed information about a company’s products or merchandise for wholesaling.

It usually includes descriptions, images, prices, and other relevant details about each item. 1

Think of it as your personal sales pitch, showcasing your products and highlighting their unique features, benefits, and value.

line sheets in fashion industry
Image Credit: Pinterest

Why are Line Sheets important?

Think of a line sheet as a menu for your collection – just like a menu showcases all the restaurant’s dishes, a line sheet showcases all the pieces in your collection. 2

Picture yourself as a buyer for a clothing store, you’re walking through a crowded trade show, and suddenly, you see a brand that catches your eye. You approach their booth and ask for a catalog.

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The salesperson hands you a sleek and stylish line sheet, and you can see the key information you need to know: product photos, descriptions, colors, pricing, and more.

This makes it easier for you to make informed decisions and place orders on the spot.

Why do businesses need Line Sheets?

A line sheet is an essential tool for businesses because it helps to communicate product information to potential buyers effectively.

It simplifies the sales process, and can increase the efficiency and profitability of a company’s sales. 

Here we have listed the conditions when businesses need to shift to line sheets;

  1. When selling products wholesale to other businesses or retailers
  2. To provide information about a company’s products
  3. To help wholesalers and retailers understand the company’s product line
  4. To make informed purchasing decisions
  5. Used in industries such as fashion, beauty, home goods, and consumer goods
  6. Used as a marketing tool
  7. To build strong relationships with wholesale customers
  8. To provide up-to-date information about their products.

Key Components of Line Sheet

Considering the purpose of your sheet, you should only put limited information. 3

Here are some things that you can include;

  1. Brands Logo
  2. Contact information
  3. General order information
  4. Sales terms, like order amounts and shipping prices
  5. Product names
  6. Brief Product information
  7. Wholesale prices and retail prices
  8. Available sizes, colors, and other variations
  9. Deposit requirements

Moreover, line sheets should have clear and more appealing layouts. They should be easy to navigate.

How to create a perfect Line Sheet?

Creating a line sheet that can amaze buyers and get you a return on investment (ROI) is not hard.

You can start it by creating cover sheets; if you want it to be a one-pager, that’s fine too. 

Suppose you are making a cover sheet; better to make it clear and understandable.

It should include the branding, collection title, sales agent’s contact information, and order and payment details. 4

Download our free Line Sheet Template 

Captivate wholesalers and retailers with ease, and set your brand apart.

While creating the one-pager, the essential things to consider are;

  1. Layout
  2. Product images
  3. Style numbers
  4. Product Description
  5. Order Quantity

1. Layout

There are several layouts for line sheets. For example, a one-pager line sheet will be ideal for selling a single product.

Layouts should be clean, and grids should be straightforward to direct the reader’s eye to the most important information.

Layout line sheet format
Image Credit: Etsy

2. Product Images

As we know, visuals play an important role in selling products and catching the attention of buyers.

While working on the product images, try to avoid lifestyle shots. Keep them simple, have a neutral background, and the quality should be good.

product images (line sheet)
Image Credit: The Fashion Law

3. Style Numbers

Style numbers help you track what products you are talking about.

It’s better to use code to make it more precise, and code can consist of season names, years, and the color of products. 

4. Product Description

Descriptions of what you are selling need to be concise and to the point.

Long descriptions can leave the buyer in a confused state, and it can cause you a loss. 

For example, if you sell clothes, the product description will include the following; made locally, 100% silk or cotton, long sleeve or short sleeve, length, and specific colors. 

product description in line sheets
Image Credit: Pinterest

5. Order Quantity

Order quantity refers to the available number of products.

They give the buyers an idea about how many products are left in the stock.

You should describe the minimum quantity of the order and the price of the product attached to it so that the buyers can access that information.

order quantity (part of line sheet)
Image Credit: ASOS

Line Sheets Examples

A line sheet is a secret weapon for industry businesses, presenting your products in a visually attractive and organized manner.

It’s the first impression your potential buyers receive and can make the difference between landing that big order or missing out on a great opportunity. 

Here, we have highlighted some examples, so you can create a standout presentation that will effortlessly showcase your products, leaving a lasting impression on your buyers. 

1. Furniture Industry Line Sheet

A furniture line sheet is essential for any furniture company looking to showcase its products and reach potential customers.

With detailed information about each product, customers can easily see the furniture line’s quality, value, and uniqueness.

furniture industry sheet
Image Credit: Century Furniture

Century is a furniture company that produces eco-friendly and traditional furniture.

Their line sheet is visually attractive, with a clear and easy-to-read layout. The image is simple and appealing, and the text is readable.

So if you’re a furniture maker, take the time to create a line sheet like Century Furniture that showcases your products in the best possible way.

Your customers will thank you for the clarity and ease of use, and you’ll see your sales grow as a result. 

2. Wholesale Industry Line Sheet

With a wholesale line sheet in hand, your business can make a strong impression on potential wholesale customers and drive more sales.

This sheet provides a clear and concise overview of your product offerings, including key details like minimum order quantities, pricing, and discounts.

wholesale industry (line sheets example)
Image Credit: Shopify

Thermal Dynamics is a company that produces cutting-edge plasma equipment that is automated.

The product line sheet contains detailed information on the product’s features and specifications. The reference images are simple and appealing.

The sheet includes all possible details, including dimensions, performance, voltage, weight, and more, providing potential customers with a clear understanding of the product’s capabilities.

If you are working in the wholesale industry, take the time to look at the above line sheet and create your wholesale line sheet effectively today in the same manner and take your sales to the next level!

3. Retail Industry Line Sheet

The retail industry line sheet is a game-changer for retailers and buyers as well.

This sheet streamlines the product review process and simplifies the buying journey, making it easier for buyers to find the products they want and make purchasing decisions.

retail industry line sheet example
Image Credit: JBL Tune

JBL is a company that produces portable speakers and headphones. The line sheet above provides comprehensive information about the product, including available color options highlighted in the product images.

Additionally, the line sheet specifies the features and benefits of the product, as well as the contents of the package and technical specifications. This information will give customers a clear understanding of the product.

So if you’re working as a retailer, take the time to create a line sheet like JBL that showcases your products in the best possible way.

4. Line sheet for Jewelry

A jewelry line sheet is a valuable tool that showcases your collection in a professional and organized manner.

It provides potential buyers with all the information they need to make informed purchasing decisions and helps them quickly and easily place orders.

Image Credit: Evamarcus

Eva Marcus has truly outdone itself with their stunning jewelry line sheet. The layout of the line sheet is simple and elegant, with all the important details in one place.

Their contact details are mentioned at the top corner of the sheet, making it easy for you to contact them.

The year and season are also clearly marked, so you can easily see which collection you’re looking at.

The product descriptions are brief yet give you all the necessary details.

You can quickly see the product type, style number, and suggested price, making it simple to make a purchase decision.

5. Line sheet for Fashion

A fashion line sheet is a crucial tool for fashion businesses and an effective way to showcase your collection to potential buyers.

It provides a comprehensive overview of your products, including images, descriptions, pricing, and availability.

Image Credit: Pinterest

Zara is one of the largest international brands for selling clothes and accessories.

The sheet above shows how the brand uses simple graphics to give customers the necessary information.

Each dress color is represented by a square box, making it easy to see the options available.

The details are presented neatly and attractively so that customers can find what they need.

The season details are also highlighted boldly to make them stand out and help customers decide which dresses are perfect for them.

Elevate your product presentation with Apimio 

Sign up on Apimio PIM today and create line sheets that sell.

Tips to effectively manage your line sheets

Here we have listed some steps you can take to manage your line sheets effectively;

#1. Keep the information up-to-date

Ensure that your line sheets always reflect your current product offerings and pricing.

Regularly updated information about new products, discontinued items, and price changes to keep your customers informed.

#2. Use a clear and concise format

They should be easy to read and understand. Use high-quality images and organize the information in a clear and concise format.

Include product names, descriptions, prices, and any relevant details such as sizes, colors, and materials.

#3. Make it accessible

They should be easily accessible to your sales team, customers, and any other stakeholders.

Consider using digital tools, such as a cloud-based system, to make sharing and updating information easier.

#4. Use the right tool

Using a word processing program like Microsoft Word or Google Docs can be limiting, as they were not designed to create line sheets.

Instead, it is recommended to use specialized software or templates that are specifically designed for this purpose.

These tools offer a wide range of customization options, making creating a sheet that accurately represents the brand and its products easier. 

Additionally, they often include features like automatic alignment and formatting, making creating a polished and professional document easier.


Make a lasting impression with professional line sheets. Present your products in a clear, organized manner that highlights their unique features and benefits.

Win over buyers and close more sales by providing all the information they need to decide. Invest in line sheets and see the difference they can make in your business.

What to do next?

  1. Download our free Product line sheet template and start creating new Product Line Sheets for your products faster.
  2. Also read, How to create line sheets effectively using a PIM system.
  3. Create a free account to create effective line sheets easily. Signup here.
  4. Contact our support if you have any questions or issues.

Frequently Asked Questions

1. Why do I need a line sheet for my business?

A line sheet helps simplify and streamline the wholesale sales process, making it easier for buyers to understand your product offerings, prices, and quantities available. It can also build professionalism and credibility for your business.

2. What information should I include in my line sheet?

Include product images, descriptions, pricing, available quantities, product dimensions/specifications, and other relevant information, such as minimum order quantities and lead times.

3. Can I create a line sheet using templates?

Yes, many line sheet templates are available online that can be customized to fit the specific needs of your business.

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