Home » A Simple Guide To Creating An Effective Product Line Sheet

A Simple Guide To Creating An Effective Product Line Sheet

by | Product Information


One of the most important documents a business owner should handle is their Product Line Sheet. This document, which can be used for any product or service your company offers, allows you to present your product line in a simple but elegant way that will be sure to generate sales leads and interest from potential customers.

In this blog, we will be discussing every aspect of the product line sheet in detail. Therefore, by the end of this, you will have a better understanding of the topic so that you can develop and write a compelling product line sheet for your store.

Okay then. Let’s get started.

What is a line sheet?

Product line sheets are an important document that any business needs. In a product line sheet, you will list all the products offered by your company, the pricing for each of them, and the quantity. The price should include shipping costs in most cases.

Most businesses use Excel to create their product sheets because it is easy to use and does not need to be downloaded or opened separately. However, some businesses find that they require advanced features that Excel cannot provide, in which case they turn to other software like Google Sheets.

Why do you need a line sheet?

Have you ever wondered why businesses have line sheets? It’s simple. Businesses need line sheets because they are an excellent way to communicate the features and benefits of your products to customers. If done right, they can help you increase sales by up to 30%.

Why do so many companies fail at creating effective line sheets? The answer is simple too. They don’t understand the purpose of a product sheet, nor do they know how to create one that will work for their brand.

A line sheet is a great way to promote your products and services. It’s a visual that will help you sell more goods or services. You can use them as part of an email marketing campaign, direct mail piece, presentation, website, and even social media.

Why? Because line sheets are easy to understand and will always be relevant to your target audience.

Key Components of a Line Sheet

A line sheet is a one-page document that summarises the details of your product. It can also serve as a marketing tool for sales and customer service people, helping them understand all aspects of the product.

The key components of a product sheet include:

Logos are the most crucial element of a product sheet. If you don’t currently get a logo, you better create one! The logo should be memorable and straightforward. Some logos are iconic and instantly recognizable, while others may take the viewer a little longer to understand. But regardless of your opinion on specific logos, they all share some similar qualities that make for great branding.

A few things any good logo will have:

– A unique shape or symbol that sets it apart from other brands in its industry or market niche

– Easy readability from a distance or when reproduced in different sizes and formats

Your Contact Details

Include your contact information next to or below the logo. This includes the contact person’s name, phone number, street address, email address, and, of course, the URL.

Make a final check to ensure there are no typos. You want to discover the last thing when you’ve sent out the product sheets with the incorrect email or website address.

Color Photos

Then there are the photos. Make sure that all of your images are colorful, that they show off your goods in the greatest light, and that they are all the same size for consistency.

The background of the photo should be neutral or white, and it should be carefully edited and, most importantly, clear. Please, no shaky photos. The main aim over here is to make sure your product images stand out.

Also, for this one, stick to product shots. Save those nice lifestyle photos for a later day.

Product Attributes

This is the crucial portion. All of your product details should be cleanly and precisely written out.

To put it another way, always include the following attributes:

  • Product Name
  • SKU
  • Retail Price
  • Minimum Order Count
  • Variants – Colors, sizes, etc.
  • Style name
  • Style number

Avoid including information such as whether the products are recyclable, machine-washable, handcrafted, or their size. This information is vital, but they aren’t relevant to your sheet.

3 Tips for your first line sheet

Tip # 1: Keep it simple

While it might be tempting to include every piece of information about your company on your sheet, don’t do it. It will only lead to a cluttered, confusing mess that no one will want to read. We recommend keeping things simple so that the reader is persuaded by what you have written, rather than being distracted by all of the elements on the page.

Tip # 2: Customize for different versions of the line sheet

When a company releases a product, they often have different versions of the same thing. For example, a blender might come in multiple colors or with different attachments. A line sheet helps companies differentiate their products from one another. If they don’t have the time or expertise to create new line sheets for each variation, some tips will help them still differentiate their products.

If you want to include information about your product variations on your product sheet, use conditional formatting to highlight the unique features of each version. This way, all conditions are satisfied, and you can easily update variations when necessary without creating an entirely different sheet.

Tip # 3: Use the right tool

A line sheet is a valuable design resource for designers and marketing teams. However, creating one yourself can be difficult and time-consuming.

Hiring a professional designer to create a line sheet that best represents your brand and products might be a bit expensive for you.

You could use Microsoft Word or PowerPoint to create a line sheet of your own, but it won’t look as clean or professional as something more tailored.

That is where the right tool comes in to get the job done. Using Product Information Management, like Apimio, could help this problem by providing free line sheet templates for your industry. You can then also customize your sheet according to your product and preference.

Using the right tool would save your time and the cost associated with hiring a professional designer to create and manage one for your company.

Few examples of a line sheet

Fashion Clothing Line Sheet

line sheet
Source: Erplain

Jewelry Sets Line Sheet

Source: repsly

Greeting Cards Line Sheet

Source: repsly


There are a lot of moving parts when it comes to product sheets. Creating one can seem overwhelming at first, but you’ll be surprised how easy it is with the help of our simple guide. If you have any questions along the way, please feel free to leave them in our comment section. We would love to hear from you!

Written by <a href="https://apimio.com/author/arslanooober-com/" target="_self">Arslan Hasan</a>

Written by Arslan Hasan

Arslan is the one of the Content Marketing Specialists at Apimio Inc. He writes about Research based guides for issues experienced by Ecommerce Managers.

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