PIM for Retailers

A PIM empowers retailers to counter complex challenges in managing and maintaining product data quality. With thousands of SKUs, multiple sources of data, and hundreds of attributes and other digital media associated with each product, retailers need a firm strategy to manage product data. 

Apimio PIM helps you create rich product catalogs optimized for omnichannel selling. Get information straight from its source, and distribute it to multiple customer touchpoints. You can let go of the hassle of putting out the information yourself, and focus on more important tasks. Let manufacturers take authority over product data, reach larger audiences, and increase conversions. 

Centralize your Product Data

Product data comes in from multiple heterogeneous sources. To manage and maintain this data, you need a central source where you can store all your product information. Apimio PIM gives you just that: a single dashboard to control, manage, and process your data, making your teams more efficient and communicative. 

 Centralize all product content and information from multiple sources (Excel/CSV, Suppliers, and Marketing) with custom product hierarchies, data modeling, validations, and versioning.

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Onboard your suppliers, get your products to market faster

Retailers have multiple suppliers sending product data in differently formatted documents, spreadsheets, images, etc. Managing all these can be challenging if you don’t have a central repository for all your data. With Apimio PIM, you can offer a cloud-based solution through which you can invite your suppliers who can provide you exactly the data you need, at the right time, and in the right format. 

Speed up the product information management process so you can get your products to market faster — across all channels and touchpoints.

Syndicate and distribute product data in real-time

Export and publish data in different formats across multiple customer touchpoints, such as Shopify. Automate product data distribution. Apimio PIM offers powerful automation, removing the need to upload data manually. Streamline the management of product information and save valuable time and energy. Set up workflows to improve internal communication across the business. Automate the creation of product campaigns and improve revenue.

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Expand your product offerings

When using spreadsheets to manage your product data, your product range is limited. However, with a PIM, this doesn’t have to be the case. Apimio PIM gives you the freedom to expand your product catalogs and offer complex product types. And the best part? You ensure enriched product descriptions, with each product in your list optimized to be displayed on user-fronts. Automate the onboarding of new product lines and remove manual processes. 

PIM tips, tricks and helpful guides for Retailers

What is an SKU? The Ultimate Guide To Unique Product Identifiers.

What is an SKU? The Ultimate Guide To Unique Product Identifiers.

The last thing a brand wants is to be associated with a product recall. But in today’s world, it’s not just about the quality of the product itself. It’s also about how you label and identify your products. Luckily, SKU solves this issue for you.

In this blog, we will be discussing SKU in-depth and going through its definition, purpose, working, benefits, and finally, the difference between an SKU and UPC.

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Product Content Syndication: Why You Should Be Doing It.

Product Content Syndication: Why You Should Be Doing It.

Your product content is the lifeblood of your business. If you’re selling products online, then you know that you want to direct your customers back to your eCommerce channel when they need to buy something. You can do that with product content syndication. Product content syndication is the process of taking your product content and distributing it in relevant eCommerce platforms on the web. It’s a great way to get in front of your customers when they’re ready for conversion.

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11 Key Responsibilities of the Marketing Department

11 Key Responsibilities of the Marketing Department

Marketing professionals have many responsibilities that include building the company’s image, developing strategies to promote products or services, and providing information about those products or services to all interested parties. 

In this blog, we will be talking about the key roles and responsibilities of the marketing department. Well then, let’s get started.

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