PIM for Retailers
A PIM empowers retailers to counter complex challenges in managing and maintaining product data quality. With thousands of SKUs, multiple sources of data, and hundreds of attributes and other digital media associated with each product, retailers need a firm strategy to manage product data.
Apimio PIM helps you create rich product catalogs optimized for omnichannel selling. Get information straight from its source, and distribute it to multiple customer touchpoints. You can let go of the hassle of putting out the information yourself, and focus on more important tasks. Let manufacturers take authority over product data, reach larger audiences, and increase conversions.
Centralize your Product Data
Product data comes in from multiple heterogeneous sources. To manage and maintain this data, you need a central source where you can store all your product information. Apimio PIM gives you just that: a single dashboard to control, manage, and process your data, making your teams more efficient and communicative.
Centralize all product content and information from multiple sources (Excel/CSV, Suppliers, and Marketing) with custom product hierarchies, data modeling, validations, and versioning.
Onboard your suppliers, get your products to market faster
Retailers have multiple suppliers sending product data in differently formatted documents, spreadsheets, images, etc. Managing all these can be challenging if you don’t have a central repository for all your data. With Apimio PIM, you can offer a cloud-based solution through which you can invite your suppliers who can provide you exactly the data you need, at the right time, and in the right format.
Speed up the product information management process so you can get your products to market faster — across all channels and touchpoints.
Syndicate and distribute product data in real-time
Export and publish data in different formats across multiple customer touchpoints, such as Shopify. Automate product data distribution. Apimio PIM offers powerful automation, removing the need to upload data manually. Streamline the management of product information and save valuable time and energy. Set up workflows to improve internal communication across the business. Automate the creation of product campaigns and improve revenue.
Expand your product offerings
When using spreadsheets to manage your product data, your product range is limited. However, with a PIM, this doesn’t have to be the case. Apimio PIM gives you the freedom to expand your product catalogs and offer complex product types. And the best part? You ensure enriched product descriptions, with each product in your list optimized to be displayed on user-fronts. Automate the onboarding of new product lines and remove manual processes.
PIM tips, tricks and helpful guides for Retailers
Brand asset management is an organizational practice that involves collecting and managing all assets of your business in one place. For example, logos are something used very often on different platforms and social media. You should be able to access them easily at all times.
Direct to consumer marketing is a growing marketing strategy that eliminates the middleman and allows manufacturers and suppliers to sell directly to the end consumer. Businesses that independently manufacture, market, sell, and ship their own products are increasing with each day, hence DTC marketing is changing the whole business world.
Thinking of what to sell on Amazon? With the holiday season approaching, shoppers are going through Amazon and adding their favorite products to their wish list so they can buy them as soon as the discounts hit.