Grow Traffic and Conversions with SEO Optimized Product Data.
Life is tough for an e-commerce owner. So many little things go into creating the ultimate product experience, how can one stay on top of all this? You want your product data to be complete, authentic, and consistent across your stores. You also want your product pages to rank higher so more customers can land on your products, increase your revenue opportunities, and conversions.
We give you a one-stop-shop-all solution. Optimize your product descriptions including SEO with Apimio and create converting product pages
Achieve Your SEO Targets With Apimio
Enhanced Product Content Creation
With our Product Information Management (PIM) solution, enrich your brand experience and product data with key details about your products to attract the right and relevant traffic to your website.
Apimio gives you the tools to optimize your product SEO efficiently and save your team plenty of time to focus on other important tasks as well.
For brands and manufacturers dealing in numerous product references, you can optimize SEO for all of them easily. Apimio allows product and marketing teams to create a central source of reference for all products and optimize product pages for various distribution and marketing channels.
Product Data Completeness
With our optimized attributes, variants, and meta title fields, ensure that all your product data is complete and consistent across your stores. This helps your products rank higher and improves searchability. Products with incomplete or inconsistent data across channels tend to gain bad reviews and lower rankings, hurting the overall SEO of your website. You can absolutely avoid this with Apimio’s PXM.
Data Quality Insights
Your products automatically start to rank higher once conversions start to increase. Having high-quality product images boosts sales. Our AI notifies you immediately of any uploaded product images that don’t meet industry standards so you can improve them before making them live. Customers give a lot of importance to product images and associate them highly with your brand and the quality it puts out. Ensure they’re up to par.
Data Directly From The Source
There are certain products, such as healthcare products, that need to have complete information for users. SEO for retailers is vital to bring in conversions. With data given directly from the supplier, it’s easier to maintain standards and provide customers with all the information they need. This helps smooth out your processes and improve e-commerce SEO.
Multi-language Content Creation
Easily manage multiple language domains and optimize each one for SEO. Allow users to toggle between languages. Once your website content is optimized for different languages, you become more searchable for multiple audiences and accessible in different countries. This increases your chances of being discovered by more people and converting.
Maintain brand consistency
Did you know that customers are more likely to purchase from a brand they recognize? Because of this, Fortune 500 companies make a proactive effort to maintain brand consistency in their marketing and advertising campaigns.
Maintaining a brand identity and standards is easier when you have a DAM platform. You can restrict access to legacy files and ensure that only the most up-to-date assets are accessible, so users can create, manage, share, and collaborate on assets and rich media without deviating from your brand guidelines. Once creatives have finished designing an asset, they can streamline production on simple tasks by saving the layout as a template so that approved users can quickly repurpose the design
SEO Best Practices For Product Pages
Optimize Titles & Meta Descriptions
Title tags and meta descriptions are crucial to product page optimization. Make sure you include details like the product name, brand, model number, and a key attribute that should ideally include a keyword.
Add FAQ Content to Product Pages
If your brand adds an FAQ section to each product page, it helps answer queries for customers as not all of them are willing to talk to a representative or bot. This helps your page rank higher in SERPs and sell more products.
Use High-Quality Video & Imagery
Users rely heavily on product images and videos provided by your brand. If they aren’t high-quality, this will increase bounce rates. High-quality images and videos increase conversions and rank your product pages.
SEO FAQs
Why is SEO important to rank products?
When searching for a service or product online, users are more likely to choose one of the top five suggestions that the search engine shows them. SEO helps you rank higher in search results and garner more visibility online, making potential customers more likely to click over to your site and convert.
What factors go into optimizing your product data for SEO?
- A Secure and Accessible Website
- Page Load Times and Speed (Including Mobile Page Speed)
- Mobile Friendliness
- Domain Age, URL, and Authority
- Optimized Content Across All Website Pages
- Technical SEO
- User Experience (RankBrain)
- Internal and External Links
- Real Business Information
How does Apimio help with Product SEO?
Apimio provides users with Meta fields to fill out at the time of entering your product data. Your SEO will be top-notch with our:
- Enhanced Product Content Creation
- Product Data Completeness
- Data Quality Insights
- Data Directly From The Source
- Multi-language Content Creation
What are Meta Titles?
A meta title, also known as a title tag, refers to the text that is displayed on search engine result pages and browser tabs to indicate the topic of a webpage. From an SEO perspective, a good title should only be used once for a website and should contain the following elements: The main topic or keyword to describe the page semantically.
How long should a Meta Title be?
Title tags should ideally be 50-60 characters long.
Can I customize SEO for each product with Apimio?
You can absolutely customize SEO for each product as each product may rank for different keywords. You can optimize multiple product pages in lesser time than what you’d be spending without a PXM solution.